Kuaishou AI-Powered Marketing: Leading the Industry Towards a New Era of Growth

Tech 2024-10-14 13:50:47 Source: Network

Kuaishou AI-Powered Marketing: Leading the Industry Towards a New Era of GrowthWith the burgeoning development of artificial intelligence technology, the marketing industry is undergoing profound transformations. Leveraging AI technology to enhance marketing efficiency and achieve efficient growth has become crucial for brands to capture traffic and seize the opportunities offered by the times

Kuaishou AI-Powered Marketing: Leading the Industry Towards a New Era of Growth

With the burgeoning development of artificial intelligence technology, the marketing industry is undergoing profound transformations. Leveraging AI technology to enhance marketing efficiency and achieve efficient growth has become crucial for brands to capture traffic and seize the opportunities offered by the times. As one of China's leading short video platforms, Kuaishou actively embraces AI technology, leveraging its strong technical capabilities and innovative ideas to lead the marketing industry towards a new era of growth.

On October 11, 2024, Kuaishou was invited to attend the "Towards the AI Growth Era" Jin Tou Award International Creative Festival, showcasing its latest achievements in AI-powered marketing. Zhang Mengbei, head of brand business for Kuaishou Magnetic Engine, stated in his keynote speech that through comprehensive deployment of AI technology, Kuaishou has achieved a clear content recommendation approach, democratized content production methods, and significantly enhanced content production efficiency.

AI Empowers Content Creation, Unleashing Boundless Creativity

Kuaishou AI-Powered Marketing: Leading the Industry Towards a New Era of Growth

At the core of Kuaishou AI technology lies its self-developed large model system, encompassing three directions: content understanding applications, recommendation large models, and video generation large models, providing powerful technical support for content creation and marketing.

In content creation, Kuaishou has achieved multiple breakthroughs. The video generation large model "Keling AI" has undergone ten iterations since its launch, continuously introducing richer creative functions, lowering the threshold for video generation. Meanwhile, the image generation large model "Ketu" and the large language model "Kuaiyi" have also become core infrastructure for Kuaishou's content ecosystem, supporting the continuous iteration of the content ecosystem.

AI Drives Marketing Upgrades, Opening Up New Growth Spaces

In marketing, the widespread application of large models has breathed new life into the marketing ecosystem. AI technology solves the unpredictable challenges in content recommendation, ensuring that high-quality content receives more deterministic traffic; it lowers the threshold for content production, allowing every user to become a creator; and it significantly reduces the risk of content cost, enabling diverse brand content.

To adapt to the changes in the marketing environment brought about by AI, Kuaishou has also established a scientific marketing system. The content understanding large model will help Kuaishou Magnetic Ark fill the gap in predicting future trends, reconstruct user journeys from multiple perspectives, and better assist brands in making marketing decisions.

Kuaishou Magnetic Engine Wins Jin Tou Award, Demonstrating Strength

As a showcase of Kuaishou AI technology, Magnetic Engine won 15 awards at the 2024 Jin Tou Award Commercial Creative Award Ceremony, with the "LIVEAGAIN Rebirth ID" project winning the "Media Group - AI Innovative Integration" Gold Award, and receiving the grand prize for its unique social insights, technological innovation, and public welfare practices. In addition, several short drama content track cooperation cases also received awards, fully demonstrating the diverse value of Kuaishou brand marketing.

Continuous Innovation, Leading Industry Development

In the second quarter of 2024, the average daily active users of the Kuaishou app reached 395 million, representing a year-over-year increase of 5.1%. This enormous user base is fueled by a vibrant community of creators on Kuaishou, with over 150 million creators currently publishing more than 40 million videos daily on the platform.

Zhang Mengbei stated that in the face of the AI era, Kuaishou is both a technology platform and a marketing platform. It is willing to offer its capabilities, creativity, and tools to partners with a more open attitude, collectively embracing the challenges and opportunities presented by the AI era.

Through its display and communication at the Jin Tou Award International Creative Festival, Kuaishou further solidified its leading position in AI-powered marketing. In the future, Kuaishou will continue to uphold the spirit of innovation, providing users with more high-quality, convenient marketing services, while actively fulfilling its social responsibilities and promoting the sustainable development of the industry.

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