Haidilao has responded to the controversy between the "edge ball" of short video internet celebrities and the scale of social media

Tech 2023-05-18 09:21:54 Source: Network

The "Edge Ball" of Short Video Netizens and the Scale Competition of Social MediaRecently, a video that sparked a lot of controversy on social media has made the catering brand "Haidilao" a hot topic of discussion among netizens. This video shows a woman taking off her coat in the dining area of Haidilao Restaurant and recording a video of her clothes being more revealing

The "Edge Ball" of Short Video Netizens and the Scale Competition of Social Media

Recently, a video that sparked a lot of controversy on social media has made the catering brand "Haidilao" a hot topic of discussion among netizens. This video shows a woman taking off her coat in the dining area of Haidilao Restaurant and recording a video of her clothes being more revealing. This behavior has sparked widespread criticism and criticism from netizens, who question the woman's bold behavior and may even touch the boundaries of yellow content. Here, we must point out that this woman is not an ordinary social media user, but a internet celebrity with over 605000 followers on short video platforms.

Haidilao Thailand Branch Encounters Controversy: Protection and Maintenance of Brand Image

Haidilao recently issued a statement in response to a video incident filmed in Thailand. The brand stated that they have noticed the spread of the video on social media and have expressed concerns to relevant platforms regarding this matter. The relevant person in charge of Haidilao has already followed up on this incident. However, regarding whether the store staff had attempted to dissuade the woman's behavior, Haidilao stated that due to difficulties in cross-border information retrieval, they are currently unable to provide detailed information.

Reflection on this event

This event triggered a series of reflections. Firstly, we need to see that the reason why this woman has a large number of fans on social media is largely due to her "edge" video content. This approach of challenging the bottom line with scale and attracting attention to controversial topics may bring high click through rates and attention in the short term, but it can easily lead to ethical and legal disputes.

In this incident, we can gain a deeper understanding of the importance that companies such as Haidilao attach to brand protection. The overseas branch of the company, Tehai International Holdings Limited, has shown extreme concern for the brand reputation regarding this matter. They not only actively communicated with media platforms, hoping to minimize negative impacts, but also made it clear that although Haidilao's overseas business has been independently listed, they still bear management responsibility for this incident. This fully reflects their determination to cherish and maintain the brand image.

epilogue

Overall, this incident not only reveals the problems of social media in content management, but also shows us the way brands handle disputes. This is an issue that requires us to think deeply and pay attention to, because it involves not only the behavior of individual internet celebrities, but also the development path of social media, as well as the protection and maintenance of brands.

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