Exploring a New Model for Online Adoption of Agricultural Products Sales in Hematui

Tech 2023-05-31 16:04:45 Source: Network

On May 31st, following Hema's introduction of peach and sweet potato fields in Beijing, Shanghai, and other places, Changsha, Xi'an, Chengdu and other places have recently launched real-life versions of "Happy Farm". Consumers have adopted various fruit trees and farmland, with a piece of land in the countryside and a tree in the mountains, becoming a "capital" for many netizens to show off on social media

On May 31st, following Hema's introduction of peach and sweet potato fields in Beijing, Shanghai, and other places, Changsha, Xi'an, Chengdu and other places have recently launched real-life versions of "Happy Farm". Consumers have adopted various fruit trees and farmland, with a piece of land in the countryside and a tree in the mountains, becoming a "capital" for many netizens to show off on social media. The model of adopting agriculture at once has blossomed in various places and is quite popular.

Realistic version of "Happy Farm" opens a new model for the sales of flowering agricultural products in various regions

On May 28th, at the Lankao County Sweet Potato Modern Agricultural Industrial Park in Fangdian Village, Xiaosong Town, Lankao, Henan, the first batch of Hema users who grew sweet potatoes from their families were welcomed. Under the guidance of staff, consumers from Zhengzhou planted their first field and hung an exclusive brand, waiting for the harvest to begin in August.

Our family came to plant a piece of land on the weekend to fulfill our pastoral dream. After a while, we could also come and pick sweet potato leaves. It was quite interesting to travel around on the weekend, "said Ms. Jin (pseudonym), who drove with her family from Zhengzhou to Lankao to plant the land.

According to the staff, the claimed products in this sweet potato field come in two sizes: 5 square meters and 10 square meters, each capable of producing around 35 pounds and 70 pounds of sweet potatoes. Within a week of being launched, many consumers have already placed orders, and some have chosen to go to the base and plant their own products, just like Ms. Jin.

The same adoption activity will also be launched in Yinlong Village, Huanghua Town, Changsha. On June 10th, the first batch of sweet potato fields in Hema Changsha will be planted, and a harvest is expected to begin by the end of September.

And Chengdu people who travel around on weekends are very enthusiastic about the adoption plan of Hemami Yi Little Cherry, which sold out within three days. Recently, an adoption plan has been launched to recruit "owners" for Longquan honey peaches. Because the base is only an hour's drive from Chengdu, consumers can not only wait for fruits to come to their homes, but also visit the base to fertilize peach trees and bag peaches, truly playing the "Happy Farm".

Adopting farmland is becoming a new demand for many urban consumers, and this model allows consumers to participate in the entire process of agricultural products from planting to harvest. Consumers can not only harvest high-quality agricultural products, but also obtain emotional satisfaction in this process. "Xiao Junhui, General Manager of Hema Hunan Region, said that for Hema, adopting agriculture is a new exploration of order based agriculture, and planting plans should be locked in advance, It can better promote the production based on sales and standardized management of the base, while also shortening the entire supply chain, enhancing interaction through the integration of product sales and offline harvesting, and providing users with more experience and participation.

Various regions have started building "Happy Farms", which are popular among consumers. At the same time, upstream agricultural enterprises are also quite willing to try this new model.

New Retail Helps Adopt Agriculture and Explore a New Path of Integration of Three Industries

The continuous rainy days have delayed the adoption of Hema Xi'an Golden Honey Peach by one week, and Zhang Yan, the person in charge of Hema Village, who is waiting for the clear weather, is not so anxious. "This year, there has been a lot of rain in Guanzhong, which still has some impact on the growth and sales of honey peaches, because some of the adoption is equivalent to pre-sale in advance, and I still have some confidence in my heart. Now I am waiting for the clear weather, and the peaches will turn yellow and sweet, so I can organize everyone to pick and send them.

Also in Zhouzhi, Xi'an, in July this year, kiwifruit in Nanqianhu Village will be open to users of Hema for adoption. In addition to adopting peach trees in advance, a tree can harvest at least 30 kilograms of kiwifruit in autumn. Interested consumers can also experience agricultural work, such as fertilization, fruit thinning, bagging, and other essential "technical" agricultural work in the planting process. Hema's partner, Shaanxi Bairui Kiwifruit Research Institute, will also organize various forms of activities such as "model worker classes" and "expert lectures", allowing consumers to learn the techniques of "tending" fruit trees and truly understand the details of the kiwifruit planting process.

Yu Miao, Deputy General Manager of Shaanxi Bairui Kiwi Research Institute, told reporters: In the past few years, through cooperation with Hema, we have gradually deepened our business philosophy and ideas from product sales to cooperation. Hema has been continuously influencing our business philosophy and ideas. Last year, the new variety Ruiyu was launched on a large scale in the first year, and we were the first to launch it on Hema. The effect was very good, and it can be said that Hema became popular overnight. Hema allows us to directly understand consumer needs, the most popular specifications, taste, and optimal shelf time, and use big data to guide us The planting and marketing plan of kiwifruit.

Zhai Tianchang, Institute of Rural Development, Chinese Academy of Social Sciences, believes that adoption agriculture is also an extension of contract agriculture developed in recent years. Adopting agriculture has added consumer participation in agricultural production management, further catering to the needs of consumer participation in agriculture. The popularity of Hema's adoption agriculture model has improved the planting and processing mode of agricultural products based on consumer demand, increased the added value of agriculture, extended the agricultural industry chain, and to some extent, shared agricultural production risks through order agriculture. It is a new mapping of the integration of agriculture, processing, and related service industries.

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