Vipshop's "unexpected" collapse has exposed the changing consumption views of contemporary young people

Tech 2023-06-08 10:10:23 Source: Network

One TalkEdit | One TalkPreface:After Taobao collapses, Xiaohongshu collapses, Xiaohongshu collapses perfectly, Meituan collapses, and so onVipshopAlso joined the 'Collapse Army'.Vipshop329oneVipshopOver 8 million, lostOver 100 million yuanEven the relevant person in charge was dismissed

One Talk

Edit | One Talk

Preface:

After Taobao collapses, Xiaohongshu collapses, Xiaohongshu collapses perfectly, Meituan collapses, and so onVipshopAlso joined the 'Collapse Army'.

Vipshop329oneVipshopOver 8 million, lostOver 100 million yuanEven the relevant person in charge was dismissed.

VipshoponeaccidentExplosionThe consumption concept of contemporary young people has undergone significant changes.

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So, what significant changes have taken place in the consumption of contemporary young people?

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Unexpectedly, many people echoed in the comment section.

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In fact, based on the current social situation in recent years, it can be analyzed that a few years ago, many people were satisfied and didn't know how hungry they were. They spent money recklessly and didn't compare with other companies when buying things. More importantly, they were impulsive consumers, leading to many things that they liked at the time and regretted when they bought them.

And now, after three years of suffering from the epidemic, everyone's savings and consumption levels have greatly decreased. It's not that people don't buy anymore, but that they no longer buy more because they are more refined, and they also adhere to the same concept of comparing goods with three different stores, and if they can save, they will save.

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This can be reflected from the following three aspects:

1. Comprehensive

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Moreover, online shopping has become popular among the elderly nowadays, where they can choose trustworthy brands that are suitable for themselves, their families, and their families,Buy with peace of mind, use with peace of mind.

2. Servitization

Nowadays, most online consumers are looking for convenience. They are extremely busy with work and family every day, making it difficult to find time to go shopping. They can only choose to use their limited rest time, turn on their phones, swipe through their favorite items, and just move their fingers. They will be delivered to you in a few days.

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As long as the customer is not satisfied with the goods and clicks on "return", SF Express will use the fastest and shortest time to pick up the goods for free.

Moreover, this platform truly gives customers a godlike feeling. VIP users can almost always respond instantly when calling manual customer service, and their attitude is very good.

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Not only did it attract many office workers and elderly people, but it also brought in the precious mothers who were taking care of their children at home and couldn't get away from them.

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3. Cost performance ratio

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VipshopSelected brands

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Not only out of season products, but also newly launched ones can surprise consumers, with at least a 20% discount.

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As this netizen said, this "big brand low price" model always makes people question whether it is genuine or not.

If it's genuine, why can it be so cheap.

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Leading by a clear marginJingdong, Suning.com, PinduoduoEtc.

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Vipshop20226814%.

The total amount of GMV reached 175.2 billion yuan, with a total order amount of 739.5 million copies. The number of super VIP active users increased to 6.7 million, and the contribution to online consumption increased to 41%.

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For example, AoRolls Royce, CostcoWe are all doing brand discounts and special sales.

4610.Costcotwo80000 people.

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Write at the end:

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