Seeking innovative breakthroughs in the counter cycle, the Honor 90 series of eye protection ceiling has set a new industry sales record for the first time

Tech 2023-06-08 16:16:11 Source: Network

Following the release of the Honor 90 series equipped with a 200 million pixel photo camera at the end of May, on June 7th, the Honor 90 series officially opened for sale through all channels. According to data released by Honor, the Honor 90 series opened for 23 minutes on both JD

Following the release of the Honor 90 series equipped with a 200 million pixel photo camera at the end of May, on June 7th, the Honor 90 series officially opened for sale through all channels. According to data released by Honor, the Honor 90 series opened for 23 minutes on both JD.com and Tmall platforms, breaking the all-day sales record for all Android phones in the past year. The all-channel first-day sales increased by 228% year-on-year.

In various offline stores of Honor, the sales performance of the Honor 90 series is also very eye-catching, with many consumers queuing up at the stores early in the morning to buy the machine. The booming sales of the Honor 90 series are a true reflection of the good recovery state of Honor after its proactive adjustment in the first quarter of this year. From a product perspective, the impressive sales performance of the Honor 90 series is also inseparable from its comprehensive technological evolution.

Communicate with users' souls to achieve comprehensive technological evolution

Image has always been the technology "Moat" of Glory Digital Series. For example, Glory 6Plus released in 2014 led the industry to open the era of "parallel dual photography" of smart phones. The Honor 90 series released this time has focused its efforts on photo portraits after gaining in-depth insights into consumer needs. From a hardware perspective, the Honor 90 series is equipped with a 200 million pixel main camera, which can achieve triple focus optical zoom, allowing users to have a more casual composition experience in different focus ranges and a more natural background blurring effect.

On the basis of consolidating the hardware foundation of portrait photography, Honor is also innovating at the software level. Through the portrait engine, it brings more native skin tone to portrait photography, and makes the light and shadow of the facial features of the portrait more three-dimensional and exquisite. The self-developed portrait clarity enhancement algorithm can also significantly increase the texture of portrait details.

While deeply exploring the integrated imaging capabilities of software and hardware, the Honor 90 series also embodies the new concept of creating realistic portraits based on the insights of users' real needs. Honor CEO Zhao Ming once said, "After studying a large number of consumer wedding photos and photo albums, Honor found that most people tend to have natural beauty in DSLRs. Therefore, Honor has decided to gradually transplant DSLR portraits into mobile imaging, and Honor's future photo portraits will also be closer to the style of DSLRs

At the same time, Glory 90 series has also integrated natural light eye protection technology and multiple sleep aid display technologies into the screen, which can simulate the light changes of sunrise and sunset according to the human Circadian clock, effectively improving the sleep quality. In various scenarios such as indoor dim light and outdoor strong light, users can also obtain a clearer and more comfortable display experience, without feeling visual fatigue easily.

In terms of battery life, aesthetics, and other aspects, the Honor 90 series also inherits the consistent advantages and characteristics of the digital series, and achieves explicit evolution targeting the pain points of young users. When the Honor Digital Series always stands in the context of young users' "soul dialogue" and effectively meets their individual needs through benchmarking technology, the hot sales of the Honor 90 Series are also natural.

Adhere to the Longtermism and inject "heart enhancer" into the industry

In fact, from the "Battle Report" of Honor 618, which was released a few days ago, the industry can already vaguely glimpse the "ready to launch" of the Honor 90 series. According to the data, Glory 90 series won the first place in the sales of 618 successful new products on JD, Tmall, Tiktok and Kwai platforms, and Glory MagicVs and Glory Magic5 series also stood out.

Overall, from 8pm on May 31 to 0pm on June 1, the sales of products priced at 4000 yuan or above for Honor Mobile increased by 211% year-on-year, while the sales of products priced between 2500 and 4000 yuan for Honor Mobile increased by 51% year-on-year.

This achievement can be regarded as a shining light in the smartphone market since the beginning of the new year. According to Canalys, an industry analyst, in the first quarter of this year, the global smartphone market fell 12% year on year. The insufficient release of market potential has also added more uncertainty to this year's 618. However, Honor injected a "shot in the arm" into the industry with its successful opening performance of 618.

In Zhao Ming's view, the high-quality growth of 618 is the result of continuous high R&D investment and adherence to the Longtermism principle. Innovative technologies such as Glory MagicVs' lightweight and long endurance, Glory Magic5 series of Qinghai Lake batteries, self-developed RF enhancement chips, and the latest Glory 90 series of zero risk dimming eye protection screens are the crystallization of Glory's potential energy in different gears.

Emphasizing technological research and development is the brand gene of Honor. Zhao Ming once revealed that Honor's research and development investment has accounted for nearly 10% of its revenue in recent years. Faced with the pressure on the market, Honor's choice remains the same. Zhao Ming emphasized that Honor is not guided by the pursuit of temporary success, but rather by building around systematic capabilities and continuously investing heavily in the future.

Today, under the Longtermism strategy, Glory products not only surpass the previous generation, but also constantly promote the exploration of industry boundaries. It is not difficult to imagine that facing the future, Honor will also take a steady and solid step towards becoming a global iconic technology brand.

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