JD.com Releases the "35711" Dream: It will Create Greater Social Value in the Next 20 Years

Tech 2023-06-18 11:34:02 Source: Network

On June 18th, JD celebrated its 20th anniversary.In the letter sent to 560000 employees on the same day titled 'Cohesion towards the' 35711 'Dream', JD officially proposed its' 35711 'dream for the next twenty years: to have three companies with revenue exceeding trillion yuan and net profit exceeding 70 billion yuan; 5 companies that have entered the Fortune 500; 7 listed companies with a market value of no less than 100 billion yuan starting from scratch; Being able to pay 100 billion yuan in taxes for the country; Providing over 1 million job opportunities

On June 18th, JD celebrated its 20th anniversary.

In the letter sent to 560000 employees on the same day titled 'Cohesion towards the' 35711 'Dream', JD officially proposed its' 35711 'dream for the next twenty years: to have three companies with revenue exceeding trillion yuan and net profit exceeding 70 billion yuan; 5 companies that have entered the Fortune 500; 7 listed companies with a market value of no less than 100 billion yuan starting from scratch; Being able to pay 100 billion yuan in taxes for the country; Providing over 1 million job opportunities.

Twenty five years ago, Mr. Liu Qiangdong, only 24 years old, rented a 4 square meter booth in the Zhongguancun Haikai Market in Beijing. The fledgling Jingdong started from the three foot counter, and every step was practical and firm. The right and successful business belief of "not selling fake goods, not evading taxes, not taking bribes" had been established at that time. Twenty years ago, a group of JD young people trapped in their offices due to the SARS epidemic attempted to sell products through the internet. With years of reputation in the industry for authentic products and prices, they attracted 21 users in the first week. Nowadays, JD serves nearly 600 million users and millions of brands and merchants through its nationwide supply chain infrastructure; JD 618 has also become a mid year event for the Chinese economy. This year's JD 618 has just opened for 10 minutes, with a 23% year-on-year increase in the number of brands that have exceeded 100 million yuan, and nearly 50% of small and medium-sized merchants' transaction volume has increased by over 200%; Less than 10 minutes after 8pm on June 17th, 30% of domestic brand transactions have increased by 100% year-on-year, and JD Cloud's peak user access per second has increased by 119% year-on-year.

Twenty years have passed, and JD has grown into a new type of physical enterprise that contributes tremendous value to society, with dreams as its sails and practical work as its oars. It has benefited from this proud and enterprising era, as well as from the users, partners, and every JD person who strives for their dreams along the way. It also relies on adhering to the right path of success and continuously deepening its business philosophy of cost, efficiency, and experience.

The growth history of JD.com is a history of starting from scratch. Continuously challenging oneself and striving to change fate are the genes of JD.com people. It is precisely because it has experienced many difficulties and difficulties that JD has become more determined to open up its supply chain infrastructure to serve the physical industry, rural revitalization, and disaster relief and supply guarantee, further extending the value of the supply chain from commercial and industrial value to social value.

While realizing the "35711" dream, JD.com also stated that it will create greater value for society: in the next twenty years, JD.com will cumulatively invest over 3 trillion yuan in the compensation and benefits of frontline employees; The JD Rural Revitalization "Ben Fu Plan" has driven over 100 million farmers to increase their income; Joining hands with 60 million small and medium-sized enterprises for digital upgrading; JD's supply chain services have basically achieved global coverage, establishing supply chain infrastructure in economies that account for 80% of the global volume; And will fully achieve carbon neutrality.

JD has firm confidence in realizing the "35711" dream and creating greater social value. This confidence comes not only from the resilient, promising, and resilient Chinese economy, but also from JD's clear and stable group strategy throughout the year, a team that insists on doing practical, valuable, and long-term things, and the continuous inheritance of business philosophy and cultural values by all employees.

The following is the main text of the entire letter:

Consolidate and move towards the "35711" dream

Dear colleagues

As the grand event of the Chinese economic year, JD 618 has reopened, and we have ushered in the twenty years since its establishment.

Twenty years have passed by quickly. From a startup in Zhongguancun to a Fortune Global 500 company with annual revenue exceeding one trillion yuan, JD has embarked on a high-quality development path of a new type of physical enterprise that relies on practical assistance.

Standing in the present and looking at the past, we persist in doing practical things, with the steadfast and hardworking spirit of "shedding a drop of sweat more than others", and with the faith and philosophy of righteous success, we have achieved our dreams.

Looking at JD from China, we insist on doing valuable things, forging leading global supply chain technology and services, and contributing our greatest strength to the optimization and strength of the real economy.

Standing in the present and looking at the future, we will persist in doing long-term things, maintain strategic focus, deepen core capabilities, and strive to win the next twenty years and even further into the future.

The best gratitude is not to disappoint

We still remember in 2003, a group of JD people trapped in their offices by the SARS epidemic sold their first product online. We also vividly remember in 2007, when JD people made a major decision to build their own logistics solely to ensure a good user experience.

Nowadays, over 1500 JD warehouses across the country are constantly bustling with vehicles every day, with hundreds of thousands of JD guys rushing across the country, delivering goods to 600 million users in urban and rural areas. JD's 20-year growth has benefited from the vigorous development of the Chinese economy, stemming from our continuous creation of value for users, industries, and society, as well as our adherence to business beliefs and business philosophy.

Today, we have made some achievements. We should be grateful for this era of high spirited progress, the users and partners who have accompanied us all the way, and even more grateful to every JD person who strives for their dreams. In the twenty years of success, every JD person is a contributor. It is precisely because of your continuous pursuit of cost and efficiency that we can create value for our partners. It is precisely because of your ultimate pursuit of user experience that we have won trust. Every JD person should be proud of themselves.

The best gratitude is not to disappoint

The Dream of "35711" is a Struggling Expedition

Looking ahead to the next twenty years, we have set a more ambitious dream, which is to bring together the dreams of JD's employees, customers, merchants, partners... to form our "35711" dream:

JD.com has three companies with revenue exceeding one trillion yuan and net profit exceeding 70 billion yuan; 5 companies that have entered the Fortune 500; 7 listed companies with a market value of no less than 100 billion yuan starting from scratch; Being able to pay 100 billion yuan in taxes for the country; Providing over 1 million job opportunities.

The "35711" dream will also create greater value for society& Nbsp;

In the next twenty years, we will invest a total of over 3 trillion yuan in the compensation and benefits of frontline employees; The JD Rural Revitalization "Ben Fu Plan" has driven over 100 million farmers to increase their income; Joining hands with 60 million small and medium-sized enterprises for digital upgrading; JD's supply chain services have basically achieved global coverage, establishing supply chain infrastructure in economies that account for 80% of the global volume; JD will fully achieve carbon neutrality.

We have firm confidence in realizing the "35711" dream. This confidence comes from the resilient, promising, and resilient Chinese economy; From a clear and robust group strategy; From our continuous inheritance of business philosophy and cultural values, and from our dynamic and constantly growing team.

We have a fighting spirit to achieve the "35711" dream. There is no shortcut to realizing the "35711" dream, and the path to realizing it is inevitably a journey full of hard work. Continuously challenging oneself and striving to change fate is the gene of JD people.

Opening the growth history of JD.com is a self-made entrepreneurial history. In 1998, Mr. Liu Qiangdong, who was only 24 years old, rented a 4 square meter stall, which almost exhausted his savings. If he could not make money within a month, the company would go bankrupt. At that time, it was not difficult to make money in Zhongguancun. What was difficult was not to sell fake and counterfeit goods, not to evade taxes, and not to bribe or accept bribes. These three 'prohibitions' have been one of the bottom lines of JD's business operations from the beginning, and the business belief in' righteous success' has become increasingly firm in the following two decades.

In 2003, the "SARS" epidemic suddenly hit, and JD, trapped in its office building, became extremely anxious and tried to post and promote products on its website forum. Originally an emergency measure, it has demonstrated lower operating costs, faster turnover efficiency, and also made it easier for users to choose cheaper products, which is the essence of retail. Since then, the business philosophy centered on cost, efficiency, and experience has been basically established and continuously deepened to this day.

In those years, there was only one line on the office wall of JD: "Fight, fight, only be first!" This was a consensus from above and below, a collective state. In the future, we must achieve the "35711" dream and create greater value. We must do better, and every JD person still needs to fight, fight, and only be the first! This is the only way we can achieve our dreams.

The dream of "35711" belongs to every JD fighter

In 2007, JD.com began forming customer service and logistics teams, and the number of employees has grown from over 200 to 560000 today. About 80% of these employees come from rural areas, hoping to live a happy life with their hard work. They rolled up their sleeves and worked hard, setting one global leading innovative service benchmark after another for the industry, such as the "211 Limited Time Delivery".

Since then, the connotation of JD's dream has been further enriched, which is to enable our employees to work and live with more dignity, especially those who come from rural areas to live better. They can also buy houses and cars, and have comprehensive "five insurances and one fund". Over the past two decades, we have invested nearly 50 billion yuan in welfare guarantees that exceed national legal standards, such as the "Housing Security Fund" and the "Employee Assistance Fund". The "JD Youth City", which has invested over 6 billion yuan, has also started construction. At JD.com, making employees feel the warmth of their homes is more important than simply achieving commercial success. If Employee benefits are withheld for business success and profit growth, it will make the company mediocre and worthless, let alone JD's dream.

JD has come from the real economy all the way, which allows for a deeper understanding and precise grasp of the needs and pain points of the real economy. It will also firmly integrate into the real economy. Over the past six years, JD has invested over 100 billion yuan in technology research and development, helping the traditional manufacturing industry develop and grow through practical assistance. JD launched the "Run Rich Plan" for rural revitalization three years ago, and will also achieve the goal of driving rural output value to exceed one trillion yuan ahead of schedule this month.

JD people who have experienced difficulties and difficulties are more willing to extend their hands to help strangers who are in danger. When JD had only 38 employees at the beginning of its establishment, it funded 38 poor students to complete their studies in Jingle County, Shanxi Province. In the following twenty years, whether it was the earthquakes in Wenchuan, Yushu, and Ya'an, the floods in Henan and Shanxi, or the anti epidemic and supply protection efforts in various regions, JD people continued to charge ahead and do their best.

The "35711" dream is a warm business blueprint. It belongs to every fighter of JD, because only people are the foundation of all development, the subject of every innovation, and the core of all values. At JD.com, we view our employees as the most valuable asset, the cornerstone of our career development, and also the starting point for us to achieve our "35711" dream.

In the next twenty years, let's join hands and shoulder to shoulder, as always, to do practical, valuable, and long-term things, gather all our wisdom and strength, and move towards the "35711" dream!

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