The domestic express delivery industry is undergoing a major reshuffle, and Southeast Asia's express delivery dark horse is coming strong, posing a huge challenge for SF Express

Tech 2023-06-18 17:36:17 Source: Network

You may have heard of Bubugao mobile phones, which were once a popular mobile phone brand in the domestic market. But you may not know that the sales champion of this brand is a young man named Li Jie

You may have heard of Bubugao mobile phones, which were once a popular mobile phone brand in the domestic market. But you may not know that the sales champion of this brand is a young man named Li Jie.

Li Jie is a top student in the management department of University of Science and Technology Beijing. After graduation, he entered Bubugao's mobile phone sales department. With his excellent eloquence and flexible mind, he won the sales champion in Nanjing for four consecutive years. His performance shocked Duan Yongping, the founder of Bubugao, and he was promoted to the sales manager of the headquarters.

Later, he was sent to Indonesia to serve as the general manager of OPPO mobile phones, making OPPO the second largest local mobile phone brand, second only to Samsung. During his time in Indonesia, he discovered a huge business opportunity: the local express delivery industry was very backward, with poor service quality, long transportation times, and low prices.

He thought that if the advanced domestic express delivery concept could be brought to Southeast Asia, it would certainly open a Xintiandi. So in 2015, he resigned from his position at OPPO and founded a company called J& T's courier company.

This name may seem gentle, but it is an ambitious, challenging, and constantly innovating company. It quickly occupied the Southeast Asian market with a low-priced strategy and also expanded its business to multiple countries and regions in Asia, Europe, Africa, the Americas, and Oceania.

But Li Jie is not satisfied with this. He also wants to return to his homeland and showcase his skills in the domestic market. He knows that the domestic express delivery industry is highly competitive and technologically advanced. If it does not keep up with the pace of the times, it will be eliminated. So he decided to set up a new express company in China and named it "J&T Express" by homophonic.

Where is J&T Express? What has it done to become the largest "dark horse" in the express delivery industry?

How can a rookie establish a foothold in the domestic market?

The first goal of J&T Express in the domestic market is to complete 20 million orders. This goal may not seem high, but for a newly established express delivery company, it still has some difficulty.

To achieve this goal, J&T Express needs to do two things: first, lay out outlets, and second, find business.

The establishment of outlets requires a large amount of capital investment, and J&T Express is mainly funded by Li Jie from J& T brings. But the money was quickly spent, and the construction of the network was only halfway through.

At this critical moment, Li Jie's boss and mentor, Duan Yongping, helped him with 17 billion yuan and OPPO also invested 7 billion yuan to help J&T Express spread its outlets across the country.

With a branch, there is still a need for business. At this time, another student of Duan Yongping, Huang Zheng, appeared. Huang Zheng, the founder of Pinduoduo, took the initiative to find Li Jie and proposed to cooperate with J&T Express. Pinduoduo is an e-commerce platform, and a large number of orders need to be delivered every day. Moreover, the user group of Pinduoduo is mainly consumers in low-end cities and rural areas, which coincides with the network coverage of J&T Express.

The two people hit it off, and J&T Express successfully won a large number of orders from Pinduoduo and completed the goal of 20 million orders in a short time. This made J&T Express famous and other express companies began to pay attention to this new talent.

How can a dark horse challenge a giant in the domestic market?

J&T Express has adopted J& T's same strategy: occupy the market at a low price. Its price is about 30% lower than other courier companies, attracting a large number of consumers and businesses.

But this strategy also brings many problems. Firstly, it has been resisted and suppressed by other courier companies. Other express companies believe that J&T Express is in vicious competition and undermining the order of the industry. Some express companies even refuse to cooperate with J&T Express and provide it with transit services.

Secondly, it has also been questioned and complained about by users. In order to reduce costs, J&T Express will compress employees' wages and benefits in the delivery process, resulting in employees' slackness, poor service attitude, long delivery time and other problems. Many users have reported damage, loss, delay, and other issues with their received packages.

These problems have seriously affected the reputation and image of J&T Express. Originally known for its good service and fast speed in Southeast Asia, Jitu has become synonymous with being slow and poor in China. This made Li Jie realize that he can no longer follow the old model and must change his strategy and tactics.

So, Li Jie began to invest a lot of money in brand promotion and service improvement, and also increased training and motivation for employees. He also introduced an intelligent logistics management system, which improved the efficiency and quality of express delivery. Li Jie's efforts have paid off, and his courier company has taken a leading position in the market, receiving praise from consumers and partners. He also won multiple industry awards and became a star entrepreneur in the express delivery industry.

How can an innovator lead the trend in the domestic market?

J&T Express has not abandoned its pursuit of technology and innovation while improving its own brand and service. It utilizes its experience and advantages in the Southeast Asian market to introduce some advanced concepts and models into the domestic market.

For example, it has launched the concept of "extremely small rabbit station", which is a community-based intelligent express delivery cabinet that allows users to self send and pick up items, saving time and costs. It also introduced the concept of "Jitu Little Brother", which is a way to recruit couriers based on the Sharing economy, allowing anyone with free time and transportation tools to become a courier of Jitu, increasing income and flexibility.

These innovations have enabled J&T Express to form its own characteristics and advantages in the domestic market, and also allowed it to gain recognition and support from more users and businesses. Its order volume and market share continue to grow, even surpassing some traditional express delivery companies.

How can a dark horse move towards the future in the domestic market?

The development of J&T Express in the domestic market has not stopped there. It has greater ambitions and goals. It hopes to become a global, digital, and intelligent express delivery platform, providing users with more convenient, efficient, and secure delivery services.

In order to achieve this vision, it is conducting a series of explorations and attempts. For example, it is developing its own logistics system and data platform to improve operational efficiency and management level. It is researching new delivery tools such as drones and unmanned vehicles to reduce labor costs and improve delivery speed. It is expanding overseas markets to increase its international influence and competitiveness.

These explorations and attempts may encounter many difficulties and challenges, but J&T Express is not afraid. It believes that it has sufficient strength and confidence to compete fiercely with other express delivery companies in the domestic market and win its own place.

This is J&T Express, a dark horse of express from Southeast Asia to China. It tells us through its own story that in this era of countless changes and opportunities, as long as there is a clear positioning, high-quality content, innovative spirit, and forward-looking vision, one can achieve success in any field.

What do you think of J&T Express? Would you choose to use it? Welcome to leave a comment in the comments section to share your thoughts.

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