During the Dragon Boat Festival of Kwai, the amount of local life orders increased by more than 45%
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[Global Network Technology Comprehensive Report] Recently, the reporter learned from Kwai that during the Dragon Boat Festival holiday from June 18 to 24 this year, the amount of Kwai local life payment orders increased by more than 45% from a week ago. Among them, the GMV of leisure and entertainment, accommodation categories increased by over 100% compared to a week ago, and the GMV of catering categories increased by over 55% compared to a week ago
[Global Network Technology Comprehensive Report] Recently, the reporter learned from Kwai that during the Dragon Boat Festival holiday from June 18 to 24 this year, the amount of Kwai local life payment orders increased by more than 45% from a week ago. Among them, the GMV of leisure and entertainment, accommodation categories increased by over 100% compared to a week ago, and the GMV of catering categories increased by over 55% compared to a week ago. "Good Commodities" helped Laotie "Good Dragon Boat Festival". During the "Three Day Dragon Boat Festival Holiday" period, the amount of local life written off by Kwai increased by more than 70% from a week ago.
It is understood that local life is a new attempt made during the development of Kwai's commercialization. In July 2020, Kwai officially launched its local life entrance; In May 2021, Kwai will fully open its local entrance; In September 2022, Kwai established an independent local living business department and upgraded it to a first-class department equivalent to e-commerce, internationalization and other businesses.
In February 2023, Kwai opened the city verification of local life business in Shanghai, Harbin and Qingdao. Qingdao Kaicheng has produced over 5 million GMVs in just one month. Currently, it has trained experts with monthly sales of 200000 yuan, launched 570 new products in 50 days, doubled transactions by 14 times, and incubated 128 experts.
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