Ningxia Jinhe Dairy: Riding the Pinduoduo Wave, a Legacy Brand Finds New Life and Expands Nationally

Ningxia Jinhe Dairy: Riding the Pinduoduo Wave, a Legacy Brand Finds New Life and Expands NationallyFor a couple of years, Jinhe Dairy, a Ningxia-based legacy brand with over two decades of history, faced significant challenges: declining profits, limited brand awareness confined to Ningxia, losing ground to major dairy companies, and shrinking shelf space in supermarkets. Founder Yan Jianguo was deeply concerned...

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