Seres and Huawei Join Forces to Create "Tech Luxury": AITO Brand Leads the New Era of Automotive
Seres and Huawei Join Forces to Create "Tech Luxury": AITO Brand Leads the New Era of AutomotiveOn August 20th, the 2024 "Brand Power China Project" signing ceremony hosted by China Central Television took place at the Media Center in Beijing. Zhang Xinghai, Chairman (Founder) of Seres Group, delivered a speech at the event, expressing his profound insights into the future direction of automotive development and emphasizing the significance of AITO, a fusion brand jointly created by Seres and Huawei, in driving industry transformation...
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Cross-border e-commerce cooperation to promote development, SHEIN to empower supply quality and brand growth
Cross-border e-commerce cooperation to promote development, SHEIN to empower supply quality and brand growthRecently, the highly anticipated 2024 China (Guangzhou) Cross-border E-commerce Trade Fair successfully held its opening in Guangzhou. The exhibition aimed to promote the healthy and sustainable development of the cross-border e-commerce industry, showcase numerous excellent enterprises within the industry, advocate a series of initiatives, and work together...
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The Edible Oil Mixing Scandal: A Brand's Self-Rescue Journey in the Face of a Trust Crisis
The Edible Oil Mixing Scandal: A Brand's Self-Rescue Journey in the Face of a Trust CrisisRecently, the "oil tanker mixing" incident has sparked widespread outrage online, pushing public concerns about edible oil safety to a new high. As a staple in daily life, the quality of edible oil directly impacts everyone's health...
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Daikin Air Conditioners: A $20 Billion Dream in China, Why is it Struggling Against the Rise of Domestic Brands?
Daikin Air Conditioners: A $20 Billion Dream in China, Why is it Struggling Against the Rise of Domestic Brands?In today's China, where domestic air conditioner brands are mushrooming, Gree, Midea, and Haier are firmly holding onto the market share, meeting the Chinese people's demand for high-quality home appliances with their cost-effective products. However, Daikin, a legendary Japanese air conditioner brand, has carved its own niche in the Chinese market with its high prices and low-key presence, becoming a "hidden champion" in the past 29 years...
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Huawei flagship store: surpassing brand experience and moving towards a new role of "urban living room"
In today's business environment, brand experience is no longer just a product experience, but a comprehensive and multi-dimensional consumer experience. More and more brands are trying to add more flavor and style to their flagship stores while satisfying their own brands and product displays, integrating their storefronts into the city, and making shopping a way of life...
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Starting Point International announced brand upgrade at the Frankfurt Book Fair, with over 200 million overseas visiting users
On October 19th, it was announced that at the 75th Frankfurt Book Fair, Starting Point International announced a brand upgrade and launched a brand advocate of "Reading Adventures, Reading Excitement". At the same time, a new brand logo was launched...
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Why did Huawei choose Andy Lau and Nicholas Tse? Expert interpretation of the brand logic behind it
Reporter Huang Bowen, Editor Liang XiaoRecently, Huawei has gained a lot of attention - first with its new Mate60Pro adopting a "go public before release" strategy, which has attracted widespread attention. Then, with its collaboration with Celes, the Wenjie New M7 has been selling well, with a total of 60000 units in its first month of launch...
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JD European retail brand Ochama has launched delivery to home services in 19 new countries
Recently, OCHAMA, a European omnichannel retail business under JD, announced the addition of delivery to home services in 19 countries. After the expansion of the delivery scope, consumers from 24 European countries can purchase a full range of products including food, 3C, mother and baby, beauty, home appliances, etc...
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Further disclosure of domestic brands: top anchors require a commission of 80%, while top anchors need to sign the lowest price
Recently, Chinese shampoo brand Fengsi revealed on its official Weibo account that "Chinese products are indeed quite difficult, but it is not Huaxizi who is difficult, but those hardworking and pragmatic Chinese brands who invest all their steel coins in research and production.In addition, Fengsi also revealed on its Weibo account that in the live streaming e-commerce industry, "domestic products require a starting commission of 40%, while foreign products require a starting commission of 20%, which is just a starting point...
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Be a Good Demonstration and Build a National E-commerce Brand in Ethnic Regions | Millions of Journey to the Mountain
Since the unveiling and launch of the Lianshan National Warehousing and Logistics Co distribution Center last year, express companies such as Jitu, Zhongtong, Yunda, Yuantong, Shentong, and Meituan Community Group Buying have successively entered. Here, there are many express delivery guys busy with shipping, sorting, packaging, and loading every day, creating a bustling scene...
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Who says cheap is not good? A brand new cost-effective phone that does not accept any doubts and offers a truly enjoyable experience
05 Xia Yun.mp32:29From audio game geekIn terms of positioning and price, OPPOA2Pro is a typical cost-effective and practical digital product, with a slightly strong sense of technology and excellent experience in all aspects,After all, it is a product of relatively mainstream brands in the current mobile phone marketHowever, although it was mentioned earlier that the experience of this machine is very good, you need to have a clear understanding that OPPOA2Pro is definitely different from flagship and mid-range machines...
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Xinhua 3: Service brands should shift their perspective from themselves to customers
Global Network Technology Report&Nbsp;reporter&Nbsp;LindyreporterOn June 14th, Xinhua Third Group, a subsidiary of Ziguang Group, officially announced a new upgrade of the H3Care service brand strategy, launching the new Slogan "My Service, For More Possible" and a new intelligent, visual, and exclusive service model. This is not only a new service brand concept, but also a strategic transformation action of Xinhua Third Service's comprehensive customization, There are new layouts and measures in terms of service models and service products...
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