Apple Reclaims Top Spot in China's Smartphone Market: Can Domestic Brands Fight Back?
Apple Reclaims Top Spot in China's Smartphone Market: Can Domestic Brands Fight Back?Apple's Resounding Comeback: The Market Appeal of the iPhone 16 Pro MaxHuawei Holds Steady at Second: The HarmonyOS Ecosystem and High-End Market StrategyHuawei consistently pushes boundaries in innovation. Its breakthroughs in imaging capabilities, 5G technology, and battery life have gradually solidified its position in the high-end market...
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Hisense at 55: From State-Owned Factory to Global Leading Brand, Embodying the Pride of Chinese Manufacturing
Hisense at 55: From State-Owned Factory to Global Leading Brand, Embodying the Pride of Chinese ManufacturingIn the autumn of 1969, in a simple borrowed factory and office, the "Qingdao Radio Factory No. 2" was officially established, marking the humble beginnings of Hisense...
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Hisense at 55: Building a World-Class Brand, Accelerating Towards the Goal of "Building a Century-Old Hisense"
Hisense at 55: Building a World-Class Brand, Accelerating Towards the Goal of "Building a Century-Old Hisense"On October 19th, at the Hisense 55th Anniversary Global Employee Celebration held at the Qingdao Guoxin Sports Center, Hisense Group Chairman Jia Shaoqian delivered a keynote speech titled "Faith as Ever, Creating the Future," formally announcing Hisense's new goal: "Building a world-class enterprise, achieving a world-class brand."Looking back over the past five years, Hisense has made significant breakthroughs in underlying technologies such as power semiconductors, AI image quality chips, ultrasound imaging, and laser TV anti-glare films...
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Amazon Brand Aggregation Faces a Bitter Winter: Olsam Bankruptcy Reveals Industry Crisis
Amazon Brand Aggregation Faces a Bitter Winter: Olsam Bankruptcy Reveals Industry CrisisOn October 15th, according to ChannelX reports, the Amazon brand aggregation sector is experiencing an unprecedented winter, with numerous well-known companies facing financial difficulties. Olsam, a prominent UK aggregator, has officially filed for bankruptcy, sending shockwaves through the industry...
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AWE Mountain River: Intelligent Driving European Tour - Witnessing China's Intelligent Driving Capabilities, AWE Brand Shines at the Paris Motor Show
AWE Mountain River: Intelligent Driving European Tour - Witnessing China's Intelligent Driving Capabilities, AWE Brand Shines at the Paris Motor ShowFrom the Chongqing factory to the Paris Motor Show, spanning 38 days and 15,000 kilometers, the "AWE Mountain River: Intelligent Driving European Tour" convoy consisting of AWE M9, AWE M7, and AWE M5, traversed 12 countries and finally reached Paris, participating in the world-renowned 90th Paris International Motor Show. On October 14th, local time, AWE showcased its leading intelligent automotive products and technologies to global users under the theme "Wisdom Reshaping Luxury...
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Seres and Huawei Join Forces to Create "Tech Luxury": AITO Brand Leads the New Era of Automotive
Seres and Huawei Join Forces to Create "Tech Luxury": AITO Brand Leads the New Era of AutomotiveOn August 20th, the 2024 "Brand Power China Project" signing ceremony hosted by China Central Television took place at the Media Center in Beijing. Zhang Xinghai, Chairman (Founder) of Seres Group, delivered a speech at the event, expressing his profound insights into the future direction of automotive development and emphasizing the significance of AITO, a fusion brand jointly created by Seres and Huawei, in driving industry transformation...
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Cross-border e-commerce cooperation to promote development, SHEIN to empower supply quality and brand growth
Cross-border e-commerce cooperation to promote development, SHEIN to empower supply quality and brand growthRecently, the highly anticipated 2024 China (Guangzhou) Cross-border E-commerce Trade Fair successfully held its opening in Guangzhou. The exhibition aimed to promote the healthy and sustainable development of the cross-border e-commerce industry, showcase numerous excellent enterprises within the industry, advocate a series of initiatives, and work together...
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The Edible Oil Mixing Scandal: A Brand's Self-Rescue Journey in the Face of a Trust Crisis
The Edible Oil Mixing Scandal: A Brand's Self-Rescue Journey in the Face of a Trust CrisisRecently, the "oil tanker mixing" incident has sparked widespread outrage online, pushing public concerns about edible oil safety to a new high. As a staple in daily life, the quality of edible oil directly impacts everyone's health...
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Daikin Air Conditioners: A $20 Billion Dream in China, Why is it Struggling Against the Rise of Domestic Brands?
Daikin Air Conditioners: A $20 Billion Dream in China, Why is it Struggling Against the Rise of Domestic Brands?In today's China, where domestic air conditioner brands are mushrooming, Gree, Midea, and Haier are firmly holding onto the market share, meeting the Chinese people's demand for high-quality home appliances with their cost-effective products. However, Daikin, a legendary Japanese air conditioner brand, has carved its own niche in the Chinese market with its high prices and low-key presence, becoming a "hidden champion" in the past 29 years...
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Huawei flagship store: surpassing brand experience and moving towards a new role of "urban living room"
In today's business environment, brand experience is no longer just a product experience, but a comprehensive and multi-dimensional consumer experience. More and more brands are trying to add more flavor and style to their flagship stores while satisfying their own brands and product displays, integrating their storefronts into the city, and making shopping a way of life...
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Starting Point International announced brand upgrade at the Frankfurt Book Fair, with over 200 million overseas visiting users
On October 19th, it was announced that at the 75th Frankfurt Book Fair, Starting Point International announced a brand upgrade and launched a brand advocate of "Reading Adventures, Reading Excitement". At the same time, a new brand logo was launched...
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Why did Huawei choose Andy Lau and Nicholas Tse? Expert interpretation of the brand logic behind it
Reporter Huang Bowen, Editor Liang XiaoRecently, Huawei has gained a lot of attention - first with its new Mate60Pro adopting a "go public before release" strategy, which has attracted widespread attention. Then, with its collaboration with Celes, the Wenjie New M7 has been selling well, with a total of 60000 units in its first month of launch...
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