Seres and Huawei Join Forces to Create "Tech Luxury": AITO Brand Leads the New Era of Automotive

Tech 2024-08-22 17:11:52 24 Source: Network

Seres and Huawei Join Forces to Create "Tech Luxury": AITO Brand Leads the New Era of AutomotiveOn August 20th, the 2024 "Brand Power China Project" signing ceremony hosted by China Central Television took place at the Media Center in Beijing. Zhang Xinghai, Chairman (Founder) of Seres Group, delivered a speech at the event, expressing his profound insights into the future direction of automotive development and emphasizing the significance of AITO, a fusion brand jointly created by Seres and Huawei, in driving industry transformation

Seres and Huawei Join Forces to Create "Tech Luxury": AITO Brand Leads the New Era of Automotive

On August 20th, the 2024 "Brand Power China Project" signing ceremony hosted by China Central Television took place at the Media Center in Beijing. Zhang Xinghai, Chairman (Founder) of Seres Group, delivered a speech at the event, expressing his profound insights into the future direction of automotive development and emphasizing the significance of AITO, a fusion brand jointly created by Seres and Huawei, in driving industry transformation.

Zhang Xinghai pointed out that the collaboration between Seres and Huawei seamlessly blends traditional luxury automotive brands with technological innovation, resulting in the creation of AITO, a new "tech luxury" brand. AITO inherits the unwavering pursuit of excellence in performance, comfort, materials, and craftsmanship that characterizes traditional luxury brands. Building upon this foundation, AITO enhances user experience through technological breakthroughs in intelligent driving, intelligent cockpit, intelligent safety, and intelligent chassis.

He further emphasized that the future of automobiles will be defined by software. Software not only empowers vehicles with a wider range of intelligent features but also continuously optimizes user experience through data accumulation and analysis, ultimately achieving true intelligent driving and intelligent safety. Zhang Xinghai believes that Seres will resolutely pursue a path of intelligent electric fusion under the paradigm of software-defined vehicles, continuously exploring cross-industry integration, intelligent driving, and intelligent safety solutions, striving to create "new luxury automobiles."

The AITO brand embodies the best practice of Seres' vision. With its brand declaration of "Wisdom Reshaping Luxury," AITO explores the path of "traditional luxury + tech luxury," forging a "new luxury" path. It defines the new luxury market with its innovative luxury products, offering users an unprecedented luxury experience.

The success of the AITO brand is also reflected in its market achievements. From January to July of this year, AITO brand deliveries have exceeded 222,679 units, with the AITO M9 topping the domestic sales charts for luxury models priced above 500,000 yuan, demonstrating its strong market competitiveness.

Looking ahead, Seres will continue to uphold its brand declaration of "Wisdom Reshaping Luxury" and remain steadfast in its pursuit of innovative development. Amidst the dual trends of intelligence and electrification, Seres has collaborated with numerous ecosystem partners to reconstruct the automotive industry chain and will continue exploring solutions for future intelligent connected new energy vehicles, leading the industry to greater heights.

The cross-industry collaboration between Seres and Huawei has resulted in the creation of AITO, a "tech luxury" brand that brings a fresh perspective to the automotive industry. The success of the AITO brand in the market proves the effectiveness and sustainability of this integrated development model. We believe that in the future, Seres will continue to lead industry development and provide users with an even more perfect blend of technology and luxury.

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