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Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

Tech 2025-03-20 18:24:11 Source: Network
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Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart LivingOn March 20th, at the grand opening of the Appliance & Electronics World Expo (AWE2025) in Shanghai, Hisense showcased its groundbreaking advancements in smart living and smart cities under the theme "AIYourLife." Following last year's AWE brand upgrade focusing on "Human-centric Technology, Supreme Quality," Hisense leveraged AI technology this year to further accelerate its user-oriented strategy, aiming to create a more convenient, comfortable, healthy, and sustainable living experience for its users

Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

On March 20th, at the grand opening of the Appliance & Electronics World Expo (AWE2025) in Shanghai, Hisense showcased its groundbreaking advancements in smart living and smart cities under the theme "AIYourLife." Following last year's AWE brand upgrade focusing on "Human-centric Technology, Supreme Quality," Hisense leveraged AI technology this year to further accelerate its user-oriented strategy, aiming to create a more convenient, comfortable, healthy, and sustainable living experience for its users.

Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

The core of Hisense's exhibition was its self-developed Xinghai large language model. This model upgrades home appliances from the traditional "functional control" mode to an "AI butler" with deep thinking and problem-solving capabilities. This means Hisense appliances can not only understand commands but also anticipate user needs, transitioning from passive adjustment to proactive service, providing comprehensive, personalized, healthier, and more sustainable living experiences.

Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

In the AI display zone, Hisense unveiled the world's first 116-inch RGB-MiniLED TV, the UX. This TV is equipped with the advanced Xinxin AI image quality chip and RGB-MiniLED backlight chip, increasing the accuracy of light source and color control by more than three times compared to traditional LCD TVs. This means the UX TV delivers higher contrast and color accuracy while reducing energy consumption, providing an exceptional large-screen viewing experience. Furthermore, Hisense large-screen TVs are fully integrated with AI, embedding 18 AI intelligent agents covering functions such as home tutor, fitness coach, and travel guide. These simpler, smarter interactions attracted many visitors for hands-on experiences.

Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

The intelligence of Hisense AI TVs goes beyond executing pre-programmed instructions; they possess the ability to learn autonomously and self-optimize. They understand, think, and proactively serve user needs, intelligently, autonomously, and personally anticipating user intent and responding accordingly. For example, in travel scenarios, Hisense AI TVs can autonomously plan complex itineraries. Users simply describe their travel needs, and the Hisense AI agent will link to ticketing, weather, hotel booking, reminders, itinerary suggestions, and points of interest, providing comprehensive contextual services and eliminating tedious planning processes for a smoother journey.

Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

In the smart home zone, Hisense demonstrated how its smart home appliances use the Xinghai large language model to precisely understand user needs and proactively generate solutions. For example, the Hisense AI air butler can intelligently manage the indoor air environment based on weather conditions, environmental status, user behavior, and personal preferences, generating the optimal air conditioning solution for a comfortable, healthy air experience. In the laundry scenario, the Hisense AI laundry butler utilizes the language large model, integrating data on fabric type, stain conditions, and user preferences. Through intelligent algorithms, it finely adjusts laundry parameters, automatically generating and executing laundry plans to ensure optimal results. In the kitchen, the Hisense AI food butler, equipped with voice interaction, OCR recognition, and image recognition technology, combined with a multimodal large model, can accurately identify food types, monitor freshness in real-time, and customize preservation plans for individual ingredients, making food preservation easier and more effective.

Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart Living

The evolution of Hisense smart home appliances, from early interconnectivity to today's "AI butler" with deep thinking and problem-solving capabilities, marks a significant breakthrough in the smart home appliance field, bringing users a more convenient, intelligent, and personalized living experience.

In the smart city zone, the smart energy industry cluster formed by Hisense Network Energy and Colin Electric (participating for the first time as a member of the Hisense family) built a comprehensive smart energy solution system covering the entire chain of power energy transmission, conversion, distribution, storage, and utilization. This fully demonstrates Hisense's systematic innovation capabilities in smart energy and its active response to the national "dual-carbon" strategy. With the deepening of the national "dual-carbon" strategy, China's smart city construction is entering a new stage of green and low-carbon development. Technological innovation, especially when it truly connects every node of the energy value chain, will provide solid support for a green and low-carbon future.

With the accelerated "evolution" of large model technology, 2025 will be a critical year for the full-scale implementation of AI in smart living. Hisense's "AIYourLife" philosophy is not simply about piling up technical parameters but about returning every technological innovation to the essence of human needs, aiming to create a better life for users. From displays to home appliances, from homes to cities, Hisense consistently adheres to a user-centric approach, providing comprehensive, personalized, healthier, and more sustainable living experiences, leading the transformation of future lifestyles. Hisense's efforts are the best interpretation of the "people-oriented" philosophy and a vivid demonstration of the vision for future smart living. Hisense continues to explore AI applications, constantly innovating, and contributing to building a better future. Its pursuit of ultimate user experience and continuous investment in technological innovation will drive the entire home appliance industry towards a more intelligent and humane direction, ultimately benefiting every consumer.

Hisense's impressive appearance at AWE2025 not only showcased its strong technological strength and innovation capabilities but also demonstrated its profound understanding and foresight of future smart living. Through the deep application of AI technology, Hisense is reshaping the home appliance industry and leading the transformation of future lifestyles. From smart home appliances to smart cities, Hisense's efforts are contributing to building a better, more convenient, and sustainable future. This is reflected not only in its products but also in its spirit of continuous exploration and innovation. Hisense's future is promising. We believe that in the future, Hisense will continue to be driven by technological innovation to create a better life for users.


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