Haier TV Makes a Stunning Debut at AWE 2024: Zhiyuan AI Large Model and PureScene Care Screen Usher in a New Era of Smart Homes

Tech 2025-03-20 15:17:20 Source: Network

Haier TV Makes a Stunning Debut at AWE 2024: Zhiyuan AI Large Model and PureScene Care Screen Usher in a New Era of Smart HomesOn March 20th, the highly anticipated Appliance & Electronics World Expo (AWE) opened its doors, showcasing the deep integration of artificial intelligence and smart living under the theme "AI Technology, AI Life." Leading industry players presented cutting-edge technologies and innovative products

On March 20th, the highly anticipated Appliance & Electronics World Expo (AWE) opened its doors, showcasing the deep integration of artificial intelligence and smart living under the theme "AI Technology, AI Life." Leading industry players presented cutting-edge technologies and innovative products. Haier TV captivated the audience with its groundbreaking "Zhiyuan AI large model" and the new generation age-friendly product, "PureScene Care Screen," becoming a focal point of the exhibition. Haier TV, adhering to the core principle of "prioritizing usage rights," has deeply deployed vertical scene AI applications, successfully redefining the role of home intelligent terminals and providing a valuable innovative example for the silver economy and smart home ecological development. Its achievements are remarkable in technological breakthroughs, product innovation, and social responsibility.

Technological Breakthrough: Zhiyuan Large Model Ushers in a New Era of "Seamless Interaction"

Jointly developed by Haier and iFLYTEK, the Zhiyuan AI large model was a major highlight of the AWE exhibition. Trained on massive amounts of text and user behavior data, the model boasts exceptional multi-modal interaction fusion capabilities, building a closed-loop system of "natural language understandingscene-based serviceproactive decision-making." Users simply need to issue voice commands, and the system automatically triggers a series of interconnected operations, such as precise content recommendations and intelligent screen brightness adjustment. More impressively, the Zhiyuan large model can deeply analyze users' health data, including medication records and physical examination indicators, dynamically generating personalized services such as recommending low-sodium diets or reminding users of follow-up check-up appointments. Furthermore, it supports 24 dialect recognitions and multi-turn dialogue parsing, accurately capturing the complex needs of the elderly populationfor example, "find a war drama that's easy on the eyes"and prioritizing recommendations such as a high-contrast remastered version of "Bright Sword." This precise understanding and responsiveness is a perfect example of technology empowering a better life, enhancing user experience and demonstrating Haier TV's deep understanding and precise grasp of user needs. The successful development of the Zhiyuan AI large model marks a significant breakthrough for Haier TV in the field of artificial intelligence and lays a solid foundation for the future development of smart homes.

Haier TV Makes a Stunning Debut at AWE 2024: Zhiyuan AI Large Model and PureScene Care Screen Usher in a New Era of Smart Homes

Product Innovation: PureScene Care Screen Sets the Benchmark for "Prioritizing Usage Rights"

Addressing the actual needs of China's 300 million elderly population, Haier TV's PureScene Care Screen, based on the "hardware as a service" concept, reconstructs the product value system, becoming a model for "prioritizing usage rights." This product has achieved all-around upgrades in age-friendly experience, meticulously designed from visual and auditory aspects to operational convenience.

Visually, the PureScene Care Screen uses AI frame-by-frame restoration technology, dynamically enhancing picture contrast and featuring triple eye protection certification with automatic blue light filtering, allowing the elderly to see more clearly and comfortably. Audibly, the HaierSound custom hearing compensation algorithm enhances vocal clarity at low volumes, ensuring the elderly can hear clearly. Operationally, the PureScene Care Screen features a minimalist interface design with large fonts and zero ads, coupled with a star-shaped pointing remote control and three hotkeys for "one-touch access." Users can one-touch access their viewing history, preferred programs, and software, greatly simplifying daily use for elderly users.

The PureScene Care Screen also builds a complete closed-loop health service ecosystem. On one hand, the built-in medical large model covers over 1,600 high-frequency diseases and over 4,000 drug database entries, combined with Haier Yingkang Yisheng's online consultation service, forming a full-chain service system of "symptom identificationreport interpretationreal-person consultation." On the other hand, as a home health hub, children can remotely subscribe to relevant services, and the TV will automatically generate monthly health reports and push them to mobile phones, successfully extending from "hardware usage rights" to "family care rights."

By providing lifetime free classic drama libraries and health management subscription services, the PureScene Care Screen transforms user stickiness from simply "purchasing equipment" to "continuously using services." Data shows that the average daily usage time for the first batch of users exceeds 6 hours, and the health service call rate reaches 64%, fully demonstrating the success of this subscription model and providing a new approach for the industry in reconstructing user value. The success of the PureScene Care Screen lies not only in its superior hardware configuration and functions but also in its deep understanding of user needs and redefinition of user value.

Social Responsibility: The Technological Warmth Behind "Giving You a Little Red Flower"

Simultaneously with the AWE exhibition, Haier announced the launch of the "Giving You a Little Red Flower" age-friendly public welfare project, reflecting its strong sense of social responsibility. This project has been deeply deployed in three aspects: technological empowerment, in-depth public welfare, and ecological co-construction.

In terms of technological empowerment, Haier, together with its partners, leverages the PureScene Care Screen's dialect interaction and GPMI cross-screen interconnection patented technologies to help the industry reduce the cost of age-friendly transformation, allowing more elderly people to enjoy the convenience brought by technological progress. In terms of in-depth public welfare, project revenue will continue to be invested in age-friendly transformation, planning to build 10 "smart health care model communities" in the first batch by 2025, providing a more comfortable and convenient living environment for the elderly. In terms of ecological co-construction, Haier is collaborating with tertiary hospitals, technology partners, and content platforms to jointly build a "silver-haired service platform," launching online courses for senior universities and chronic disease management programs, building a complete ecosystem covering all aspects of the elderly's lives.

"The loneliness of parents is hidden behind the silent screen, while our care is written in every inch of clear light and shadow," emphasized Liu Junguang, Haier Smart Home Vice President and General Manager of Audio-Visual Industry, in an exclusive interview. "The PureScene Care Screen is not just a product but an emotional commitment." Haier TV, as a national brand, always adheres to the brand promise of "sincerity forever," hoping to use technology to reconstruct the bridge of intergenerational communication and protect the happy twilight years of the silver-haired generation.

Industry Implications: From "Parameter Involution" to "Scene Deep Cultivation"

Haier's PureScene Care Screen's practical exploration provides three transformation paths for the home appliance industry's development. In terms of hardware upgrading, it reduces consumers' dependence on equipment ownership through minimalist interactive design, making the equipment a high-quality carrier of seamless services. At the level of technological deep dive, it builds an exclusive experience for the silver-haired population with vertical AI technology, forming a unique differentiated competitive advantage. In terms of ecological innovation, the PureScene Care Screen transcends the entertainment attributes of television, becoming a home health management center and an entry point for age-friendly services.

Haier TV's outstanding performance at the 2024 AWE not only demonstrates its strong strength in technological and product innovation but also, through its deep cultivation of the silver economy and active practice of social responsibility, points out a new direction for industry development: future competition will no longer be a simple comparison of the merits of individual products, but a contest of "ecological service capabilities with usage rights as the link and vertical technology as the fulcrum." Haier TV uses practical actions to interpret the warmth and power of technology, setting a good example for the industry and providing a valuable reference for the future development of the smart home industry. Its "prioritizing usage rights" philosophy and "scene deep cultivation" strategy will have a profound impact on the entire industry, driving the industry to transform from simple parameter involution to a direction that pays more attention to user experience and value creation.

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