Procurement of 3 billion boxes in the next three years, signing contracts with 7 French companies at the Ma Jin Expo

Tech 2023-11-07 15:00:16 Source: Network

On November 6th, at the Sino French agricultural and food enterprise exchange and docking meeting organized by the Ministry of Commerce, "From French Farms to Chinese Dining Tables," Hema signed cooperation agreements with a total of 7 well-known enterprises from France. The procurement amount of French goods in the next three years will reach 3 billion

On November 6th, at the Sino French agricultural and food enterprise exchange and docking meeting organized by the Ministry of Commerce, "From French Farms to Chinese Dining Tables," Hema signed cooperation agreements with a total of 7 well-known enterprises from France. The procurement amount of French goods in the next three years will reach 3 billion.

Official data shows that in the past decade, the trade of agricultural products between China and France has steadily grown, and the import amount of its advantageous categories has continued to expand. Vegetable oil, seasoning and spices, grains and dairy products, aquatic products and products, and wine are all categories with significant year-on-year growth.

Relying on the platform and spillover effects of the CIIE, more and more high-quality French goods have appeared on the shelves of Hema in recent years. From January to October this year, Hema's direct purchases of goods from France increased by 15% compared to the same period last year. Evian mineral water, Burgundy red wine, oysters, cheese, apples, etc. are all hot selling products.

Shen Li, Vice President of Hema, stated at the signing meeting that as a representative of China's new retail industry, Hema is committed to building a precise, efficient, and smooth bridge for the trade of goods and services between China and France through the new retail model. Relying on Hema's full chain digital operation, nationwide online and offline sales network, and global vertical supply chain construction, we will continuously bring high-quality goods from French sources to Chinese consumers, allowing them to enjoy French cuisine from French farms, wineries, and orchards thousands of miles away without leaving their homes.

Since the beginning of this year, Hema has established cooperation with nearly 60 top overseas brand merchants and suppliers. Hema has also become the first stop and touchstone for many overseas products to enter the Chinese market. The French high-end hand gift brand MissMalena and the American Hollywood star Sugarfina candy, which are the same model, made their debut in the mainland Chinese market and made their debut at Hema Premier's black label store; The ice cream and stone toast series under the Australian national brand Coles have also made their debut in Hema... Many overseas new products have completed their first "intimate contact" with Chinese consumers through Hema.

Anouar L'haroui, the head of Casino Group's Asia Pacific region who signed with Hema, stated on site that China is a very broad and dynamic market. They hope to become fellow travelers of Hema and deliver more French celebrity products to the dining tables of Chinese consumers through Hema. Hema is its most suitable partner in China. Casino Group is a local retail enterprise with a century old history in France, and its own brand of classic products such as pizza, pastry tarts, beverages, canned goods have been successively launched on Hema.

As of now, Hema has opened over 350 fresh stores in 30 cities across the country, including Hema X membership stores, Hema Ole, Hema Premier, and other different business formats.

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