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You can eat whatever I eat, "said a full-time mom who easily earns over 4000 yuan a month. Some people have been on the market for over ten days and are selling out every day! Young workers bring fire to "adult small dining table"

Tech 2023-07-09 14:52:41 Source: Network
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The frying pan is about to catch fire. Today we will take a day off and continue tomorrow

The frying pan is about to catch fire. Today we will take a day off and continue tomorrow. "On July 5th, Zhang, a post-90s student from Hangzhou, also advertised on his social media page. More than ten days ago, he may not have expected that after resigning as a designer in a large factory for six or seven years, what would once again keep him busy would be buying groceries and cooking.

Momo, a post-00s internet worker, has also been very busy lately. She is busy trying dishes and writing about her feelings, and has already tried seven or eight companies.

Since the middle and late June, the wind has been blowing from nowhere. The social platforms such as Xiaohongshu and Tiktok have set off an upsurge of "adult small dining tables" all over the country.

The "taste of homely dishes", "non pre made dishes", and "less salt and less oil" have captured a group of young people who have no time to cook and cannot cook. However, some doubts about "food safety" and "business qualifications" have also emerged.

You can eat whatever I eat

Due to some taboos and having more free time after resigning, Zhang often cooks at home all year round. The form of 'small dining table' was accidentally found online by him.

You can eat whatever I eat62635/3

Get up at five or six in the morning and head straight to the vegetable market to buy groceries; Continuously washing, cutting, preparing, packaging, and delivering vegetables after returning; Take a short break and start preparing dinner... Zhang also calculated the dates, from only one transaction on the first day of the trial operation to "the frying pan is about to catch fire", only about ten days.

A "small table" meal cooked by Zhang Yi

On a hot day, riding a shared bike and giving it away from house to house, the taste was imaginable. Soon, he used a calf electric bike and now he has bought it. On the noon of July 4th, facing more than 50 orders, he simply found two part-time delivery workers at 50 yuan/hour.

After observing for a few days, Zhang also found that 99% of the customers who came to visit were female office workers. "The customer group image of 'small dining table' is focused on the word 'homely'.

Who is running a 'small dining table'?

Xiaowen, also in Gongshu District, opened three days earlier than Zhang. "Soak the grains one night in advance, get up in the morning and make an appointment for rice in the Rice cooker, and go home from work to fight in the kitchen. Today's main dishes: Dongpo Braised Pork, minced meat and eggs, gourd bacon, Chinese yam ribs, which will be delivered before 19 o'clock. Tomorrow, pick up lunch, and work overtime at night." She is an office worker, but loves cooking, "and then found that she can earn money"!

Xiaowen will limit her order intake to within 10 orders, but even so, by the 7th day, she still plans to temporarily only accept "repeat customers". "The Rice cooker is too busy. I still have to work hard."

Coco's mother is a full-time mother who "earns some money while taking care of her children. Anyway, cooking for her family three times a day is also necessary, so it's better to cook more at once. Her order range is within the community, and she can receive almost 12 orders per day. There are many young people in the community who cannot cook. Dinner is placed on the takeout table at the entrance, and they happen to take it home after work

15-35 yuan per serving, with a monthly running water of around 4000 yuan, can cover a portion of the family's living expenses. This is mainly because when neighbors boast about the delicious food, they feel a sense of being needed

This type of "small dining table" usually focuses on buyers and sellers eating the same food; Delivering meals to your doorstep also supports self pickup and paid errands. There are unemployed and full-time mothers among sellers, as well as office workers who have relatively more free time; Some want to earn some pocket money, while others aim to start a business and test the water. Various social platforms are their main platforms for self promotion.

Workers don't have time and are not very good at cooking

Young migrant workers who have no time to cook and are not very good at cooking have become the main force in booking.

Previously, I used to eat takeout, and I thought the delicious ones started at around 50 yuan. Momo, who works in the internet industry, has been working from home for a long time and has also tried to recruit roommates who love cooking through rent reduction. I have tried seven or eight restaurants, and the combination of meat and vegetables is more suitable. Although the dishes are not large, they can fill me up. I used to forget to eat when I was busy, but now I deliver two meals a day on time, and the diet has become more regular

The hot "small dining table" has also attracted some netizens to question, "Are you serious, 30 yuan per serving? Why don't I eat takeaway from guaranteed chain physical stores in the mall?" "If something happens to me, who will be responsible

The seller and the buyer eat the same food, and personally, they may feel cleaner than some 'black' takeout. What needs to be worried about is that during the delivery process, due to the hot weather and lack of insulation, it may spoil, but I haven't encountered this situation yet. "Momo said of his own opinion," As for personal health status, it depends on the seller's self-consciousness

Zhang also noted these controversies. In the past few days, he has been busy searching for a store and quickly obtaining all the necessary documents for business operations. To commercialize, it is still necessary to have complete certificates and licenses to avoid potential disputes and legal liabilities. At the same time, he began to contact colleagues from "small dining tables" distributed in different locations, hoping to build a central kitchen or cooperate with a cafeteria to cook according to the "usual" standards and expand the scale.

The final result is unknown, but at least Zhang himself is full of confidence.

Regulatory authorities: Emerging things still need to be discussed on a case by case basis

The current wave of "small dining tables" is actually a bit like the "family shared kitchen" model that sparked the internet entrepreneurship boom in 2014, but currently it is mainly based on personal behavior.

Nine years ago, a large number of private kitchen platforms emerged and were favored by capital, such as "going home for dinner", "mom's dishes", "rubbing rice", and "yami". Among them, 'Going Home for Meal' has registered over a million users and raised funds for four rounds within a year, known as' Didi in the catering industry '. To become a private chef on this platform, one must hold a health certificate and undergo training (but does not require a food business license).

In June 2020, 'Go Home for Meal' was announced to be discontinued. At that time, many users received a text message notification: "Recently, they received a notice from the Chaoyang Branch of the Beijing Municipal Market Supervision Administration that the home dining platform has been suspended from operation

In Chengdu, a mini program called "Neighborhood Table" has recently become popular. Cookers can post menus on their own community pages, and neighbors can make reservations. It temporarily suspended new user registration last month. We need to spend time thinking about food safety, neighborhood assistance, and platform profitability, "said the founder.

Yesterday, the reporter also consulted with market regulatory authorities. The relevant responsible person said that Article 10 of the Electronic Commerce Law of the China stipulates that e-commerce operators shall register market subjects according to law. However, the exception is for individuals selling self-produced agricultural and sideline products, household handicraft products, and individuals using their skills to engage in convenient labor activities and sporadic small transaction activities that do not require permission according to law, as well as those that do not require registration according to laws and administrative regulations. However, whether this is an emerging thing that does not require permission is currently uncertain. If something happens in the future, it will still need to be discussed on a case by case basis


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