Share charging Baocheng "price assassin" netizen roast: I can't afford it!

Tech 2023-07-17 10:01:45 Source: Network

Recently, a netizen roast that he borrowed a shared rechargeable bank and spent more than 10 yuan on a movie. It was like a price assassin

Recently, a netizen roast that he borrowed a shared rechargeable bank and spent more than 10 yuan on a movie. It was like a price assassin. Many netizens have also shared their stories of being cool when renting and amazed when paying. Why is shared power banks becoming increasingly expensive? Is this reasonable? Changjiang Cloud News reporters visited multiple stores.

Shared power bank prices continue to rise

In summer, when going out, mobile phones are prone to heat and consume fast electricity. Sharing a power bank can indeed help everyone in emergency situations.

Changjiang Cloud News reporter visited the vicinity of Xiaogui Mountain and Hongshan Square and found that the vast majority of restaurants and convenience stores will display one or two rental cabinets, and various brands of shared power banks can be found in subway stations and commercial districts.

The pricing rules show that the total ceiling is 99 yuan

The reporter randomly scanned several brands, including Xiaodian Power Bank for 2 yuan/30 minutes, Monster for 2 yuan/30 minutes, Meituan Power Bank for 3 yuan/1 hour, and Street Power Bank for 3 yuan/1 hour. The overall cap fee for every 24 hours is between 30 and 40 yuan, with a total cap price of 99 yuan.

Ms. Liu, a resident of Wuhan, told Changjiang Cloud News that she recently had a meal with friends near Hongshan Square and her phone ran out of battery. She casually rented a small electric power bank on the roadside and used it for less than 40 minutes, only to deduct 4 yuan. She was shocked. Almost never used it. I forgot to bring my power bank today. I never expected it to be so expensive. I'm sure I won't use it again in the future

Mr. Cheng, a citizen, also felt the same way. He said, "When I first came out, the price was so cheap. It was only 1 yuan or 1.5 yuan per hour, but then it gradually increased. Now the most expensive one is 6 yuan

Mr. Zhang, a citizen, stated that some power banks even use a bit of "caution" and do not include hourly fees, but instead indicate how much they charge for 0.5 hours or 30 minutes, feeling that they have not increased too much. Some are priced at 2 yuan per 0.5 hour, but if you don't take a closer look, you might think it's for 1 hour

Do charging prices for power banks of the same brand and location differ?

It is worth mentioning that, in addition to the differences in prices of shared power banks among different brands, even the prices of shared power banks from one brand vary in different places and locations. For example, in the Xiaogui Mountain subway station, the rental price of the small electric power bank is 4 yuan/hour, but in a restaurant less than 100 meters ahead, the rental price of the small electric power bank is 3 yuan/hour, and there is no free duration. If it exceeds 1 minute, the fee for 1 hour must be paid.

Same brand in the same region, but different prices and free duration

In addition, during the subsequent visit, Changjiang Cloud News reporters also noticed that not only did the price increase, but the free rental time was also greatly shortened compared to previous years, and the free duration of different locations in the same region may also vary. Taking street electricity as an example, the distance between two stores is less than 100 meters. One of them rents machines for free within 5 minutes, while the other is free within 2 minutes. This situation is very common, said Mr. Chen, a citizen. Nowadays, even if you exceed 10 seconds, you have to pay for half an hour or one hour. Some power banks are very excessive, they are free within one minute. I scanned 'Soudian' at the entrance of Wuchang Company before, but after receiving it, I couldn't charge it anymore. So I returned it and it happened to be one minute later, and I was fined 1.5 yuan

Why is this situation happening? Don't prices need to be unified? Industry insiders have stated that setting up a free duration is to prevent tenants from temporarily using it after renting, but fees are still deducted. Due to differences in traffic and demand in different regions, the billing method and free duration of shared power banks vary. Machines in crowded commercial areas, squares, entertainment venues, and other places may be slightly more expensive, and the charging price can also be set by the agent themselves.

The price is high, has the service kept up?

With the rise of prices, the issue of "cost-effectiveness" of power banks has been controversial. Mr. Zhang, a citizen, said that he borrowed a power bank from outside before and returned it without any further ado. He only realized through SMS notification on the third day that he "did not succeed" and was fined 99 yuan. I must have returned it. The system light on top is still on

Sun, a student from a university in Wuhan, said that some power banks feel that their charging speed is too slow. Charging will stop after a while, and I need to unplug and plug it in again. I don't know if it's out of battery, and I want to charge it for a long time, sometimes I can't even keep up with the speed of my power outage

Difficulty is also a major issue. Ms. Wan, a citizen, said, "A few days ago, I borrowed a power bank at the subway entrance and wanted to return it near my home. However, I found five or six places to return it

Netizens roast

On Weibo, there are many topics related to the price increase of shared power banks. # Shared power banks only charge 30% when they run out of electricity # Cost performance is controversial, # Shared power banks are accused of opaque charging standards #, # Some shared power banks have increased their prices again #, # Shared power banks have become price assassins #... Each topic has been discussed by many netizens. Most of the comments in the comment area complained roast: "Is it not good to buy a charging bank by yourself?"

Of course, some netizens also believe that there is a clear price tag on the power bank. Before renting, check the price carefully to see if you can accept it. If you don't accept it, just don't use it.

Who is making money behind sharing power banks?

Is the price of shared power banks so expensive? Who earned all the money? Chen Wenlu, Deputy Director and Researcher of the Industrial Economy Research Center of China (Shenzhen) Comprehensive Development Research Institute, previously stated in a media interview that the direct reasons for the price increase of shared power banks are three aspects. Firstly, the formation of a monopoly position has led to overpricing. When the shared power bank industry first emerged in 2014, due to the influence of capital trends, a market competition pattern of "three electricity and one beast" was formed in just three years, namely street electricity, incoming electricity, small electricity, and monsters, with a market share of over 80%. In the first half of 2022, Zhumang Technology (Street Power and Search Power) ranked first in the industry in terms of equipment quantity, accounting for 39.5% of the market; Monster charging is 21.3%; Meituan and Xiaodian account for 15.4% and 14.7% respectively.

Secondly, due to the early sharing of power banks by companies to seize market share, they used low prices to attract users to consume. Now, in order to meet the profitability requirements of investors, they are starting to raise prices to recover investment. In addition, the power bank company attempted to shift from direct sales to the development of agents through the "light asset" model, transferring a certain amount of pricing power to agents, resulting in certain pricing confusion.

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We mainly provide venues and pay for electricity, but we don't care about anything else. We only get a commission, "a restaurant owner told Changjiang Cloud News." This fee standard has been going on for a long time, and now in the industry, it's basically 3 to 4 yuan per hour. As a result, there are fewer people using it after it's expensive

Another convenience store owner stated that although the price has increased, the machines have not changed much, and the system has not actually been updated.

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(Changjiang Cloud News reporter Zhang Yiheng intern Zhang Rui Part of the content source: Shenzhen Business Daily)

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