Covering 3 million Ele.me riders, the first online collective contract in the takeaway industry was launched

Tech 2023-07-17 19:53:50 Source: Network

Delivery riders receive new protectionThe first platform enterprise network wide collective agreement in the domestic and foreign sales industry was officially launched yesterday afternoon. This means that,In the future, more than 3 million riders from Ele

Delivery riders receive new protection

The first platform enterprise network wide collective agreement in the domestic and foreign sales industry was officially launched yesterday afternoon. This means that,In the future, more than 3 million riders from Ele.me's 11000 distribution stations across the country will be included in the contract coverage and enjoy the corresponding rights and interests.

This collective agreement was reviewed and approved at the first Workers' Congress (Enlarged) meeting on the "Ele.me" platform (the whole network), which gathered 175 online takeout riders and site service provider employee representatives from seven large areas including East China of the "Ele.me" platform, reviewed and signed one online Collective Agreement, Special Collective Agreement on Wages, Special Collective Agreement for Women Workers Three network wide special collective agreements are included in the "Labor Safety and Health Special Collective Agreement".

(Source: Shanghai Federation of Trade Unions)

From a content perspective, these contracts respond to the most concerned issues of delivery riders: labor compensation, insurance benefits, safety guarantees, and platform algorithm mechanisms. In the future, the basic delivery fee standards for delivery riders will be linked to the local consumer price index, and factors such as delivery distance, peak meal times, weather conditions, and difficult routes will be included in the delivery fee consideration.

There are also regulations for platform algorithm mechanisms, delivery time for delivery riders, etc.: a rest mechanism is set up, and delivery personnel can take small breaks according to their own situation to ensure their right to rest; Adhering to the principle of "algorithm selection", optimizing allocation rules, reasonably setting delivery times, and automatically matching flexible delivery durations in unexpected scenarios; Encountering extreme weather, dangerous road conditions, and other situations,Adjust the delivery mechanism accordingly according to the actual situation to ensure the safety of delivery by delivery personnel.

In addition, this collective agreement also clearly states that,In the future, the Ele.me platform will build 1000 "one square meter warmth" love stations with the China Finance, Trade, Light Textile and Tobacco Trade Union.The station aims to serve the needs of riders such as resting, drinking water, charging, learning, and entertainment.

In fact, many contract contents have been promoted by the Shanghai Federation of Trade Unions, the Municipal Commerce Committee and the Putuo District Federation of Trade Unions a year ago, and discussed in the Collective bargaining between the Ele.me platform and representatives of the "Blue Knight". The topics include the labor remuneration, labor protection, welfare protection, reward and punishment system, skill improvement, protection of female riders' rights and democratic rights, and the corresponding solutions have been obtained.

The importance of signing this collective agreement lies in,Fix the negotiation results of both parties in the form of a collective agreement, allowing riders to receive more comprehensive legal protection.

It is worth noting that collective agreements will be applicable to all new forms of employment workers who register on the Ele.me platform, accept customer orders through the platform, and deliver meals to designated locations within a certain time as required. That is to say,Whether or not the riders are the self owned employees of the Ele.me platform, they can enjoy the same rights and interests by virtue of the collective agreement.

Competition drives industry progress

Since the beginning of this year, the competition in the delivery industry has entered a new stage. First, Tiktok made efforts to complete the last piece of puzzle in the field of local life in the field of takeout. Afterwards, WeChat introduced an aggregated service model of "store delivery" into takeout, linking chain brand merchants to bring new possibilities to the industry. As a business under Ali, Ele.me has also sought new positions and opportunities in the biggest organizational change in the past 20 years.

In the game of giants,As the smallest units of the distribution network, riders together constitute the cornerstone of the existence and operation of the entire industry.According to the financial report data of major companies, Meituan, the leader in the takeout industry, has the largest number of riders at present, exceeding 6.24 million, Ele.me platform has 3 million riders, and Dada has more than 1 million active riders. In addition, with delivery platforms such as SF Express in the same city, the number of domestic riders may have exceeded ten million.

(Image source: Meituan Rider Official Weibo)

Delivery riders, as an emerging profession, have been deeply related to the daily lives of a considerable portion of urban populations. In addition to the most mainstream catering delivery seeking, they also play an important role in the fulfillment process of instant retail seeking such as supermarkets and pharmaceuticals. heOur rights and destiny are also to some extent related to the entire society.

From the perspective of business logic, the competition in the delivery industry is largely a competition for transportation capacity, and platform transportation resources have become the key to winning the industry. At the beginning of this year, Tiktok delivery had a grand vision of 100 billion GMV. But half a year later, Tiktok delivery, which relies on third-party distribution, could not compete with the mainstream platform in terms of delivery timeliness and price, so it had to quietly lower its annual target to 5 billion GMV, and began to explore more business paths to solve the problem of transportation capacity demand in domestic cities.

Against this backdrop, the platform has sufficient driving force to enhance and protect the rights and interests of riders.

A few days ago, Ele.me announced to upgrade the security of the Blue Knight again, and launched four measures to support the work, life and development of the riders, including free college for the Blue Knight, the construction of "One Hundred Cities and One Million" Knight Posthouse, the upgrading of the Blue Knight Fund, and the awarding of "Community Heroes". At present, Ele.me, the second largest player in the industry, has taken the lead in the protection of the rights and interests of riders and played a model role for other enterprises. From a business perspective,This will attract more riders to Ele.me, further improve its delivery service quality, and feed back to the consumer experience process, forming a positive cycle.

(Source: Ele.me official microblog)

With Ele.me taking the lead in signing a network wide collective agreement to protect the rights and interests of riders, Meituan and other platforms are expected to promote similar platform riders' cooperation models. According to public information, as of now,Ele.me, Meituan, Dingdong, Hema and other online catering platform enterprises have established a democratic consultation system for the whole network or regional headquarters.

In this regard, the Shanghai Federation of Trade Unions said that, compared with the traditional workers' congress, the "Ele.me" workers' congress (expansion) conference took the lead in extending the democratic consultation and democratic management system of the whole network to the workers in the new employment form, covering the employees of service providers on the enterprise ecological chain, deliberating and passing the collective contract covering the whole country's network of takeout attendants, creating a new record of the number of workers covered by enterprises on the Internet platform.

Another narrative perspective

For top internet platforms, takeout is not their most profitable business, but it is a stable traffic entry point.

In 2022, Meituan's catering delivery business achieved a peak daily order volume of over 60 million orders. Meituan binds itself to catering and other needs through high-frequency takeout consumption by users, and subtly expands this influence to areas such as liquor travel, store visits, and flash purchases, establishing a solid barrier in the local life field.

The business stories that have revolved around traffic in recent years, as well as the Didi and Kuai wars in the field of transportation, as well as community group buying. But newThe establishment and operation of business models should not remain at the platform narrative levelFrom Ridesharing company drivers, takeaway riders to couriers, they are tens of millions of real workers, turning orders on the Internet platform into real life services.They are the main entities that enable the establishment of business models.

(Source: Ele.me official microblog)

The signing of the first platform enterprise wide collective contract in the delivery industry is just a microcosm of the development of various industries, and more changes are happening. After all, a good industry ecosystem requires free competition on multiple platforms and the protection of the rights and interests of all parties. Taking delivery delivery as an example, the construction of a delivery network needs to balance the experiences of riders, users, and merchants, and requires long-term thinking, investment, and support from relevant parties, especially the platform.

From past business cases,These investments will not be wastedJD and SF Express have secured higher welfare benefits for grassroots couriers, enabling them to achieve higher service quality within the industry, which is reflected in the platform's core competitiveness.

As the industry reaches a new stage of soundness, competition in the field of local life will also unfold at more levels.

Author | Wu Xin

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