Why is Phoenix TV's ratings declining? The impact of the internet wave is too great

Tech 2023-07-19 14:27:49 Source: Network

I believe many people born in the 1980s and 1990s have watched Phoenix TV when they were young. During that golden age, we experienced countless rich and colorful experiences from TV

I believe many people born in the 1980s and 1990s have watched Phoenix TV when they were young. During that golden age, we experienced countless rich and colorful experiences from TV. At that time, Phoenix TV brought many people an unforgettable audio-visual experience, and it also received unanimous praise from the audience.

In 1996, Phoenix TV was founded in Hong Kong by Liu Changle and others. Adhering to the mission of "based in Hong Kong and facing global Chinese", Phoenix TV is committed to providing high-quality Chinese language information and high-end cultural content to Chinese people around the world. After more than ten years of transformation, it quickly grew into a large media and entertainment group.

At present, Phoenix TV Group has developed into the largest diversified all media Chinese cultural media group overseas, enjoying a high reputation in the international Chinese media field. The group has media sections such as satellite television, weekly magazines, and internet media, and has successfully entered the fields of outdoor electronic large screen communication and digital technology in cultural and creative fields.

It once spanned four oceans, five continents, and nearly 200 countries at its most glorious time. It has multiple channels including Chinese Channel, African Channel, American Channel, and Hong Kong Channel.

However, its continued glory was short, and it is believed that netizens have noticed in recent years that Phoenix TV, once a household name and cherished by countless viewers, seems to be being watched by fewer and fewer people now.

Faced with the reality, Phoenix TV had to close its Taiwan station in 2022, causing its business to shrink and its economic influence in mainland China to decline, resulting in fewer and fewer viewers.

With the rapid development of the Internet, more and more people are fond of surfing and watching videos online. In addition to a few major satellite TV stations, mainland audiences are also Mango TV, as well as mainstream video media such as Aiyouteng. It can be said that under these influences, Phoenix TV's attention has become increasingly low.

It has to be lamented that it rose before the wave of the internet, but was submerged in the wave of the internet. Due to the lack of timely access to information on the internet, the channels and methods for people to obtain information are very scarce and single. Phoenix TV, with its advanced satellite communication method, has met the public's demand at the right time.

I still remember when I was a child, many families installed a satellite cooker on the roof to watch TV. Of course, Phoenix TV was essential, and the pictures and sound information transmitted from the other end of the TV were very modern and refreshing.

In the past decade or so, the development of the internet has changed rapidly, with major television media, online video platforms, and mobile short video platforms springing up like mushrooms after rain. People have more and more channels to receive new information. They have brought huge competitive pressure to the Old media industry, not only Phoenix Satellite TV, but also many other Old media.

Furthermore, in recent years, Phoenix TV has indeed lost its innovation and competitiveness in entertainment programs, and its overall level and quality have been continuously declining, seemingly unable to keep up with the internet wave. In this way, being surpassed by emerging media is also expected.

Regarding this, some netizens expressed their own opinion: I used to be cute to watch! I feel very neutral and dare to say anything! It's the same as the local station now, but it's also quite good.

When I was a child, my favorite viewing experience was Phoenix TV. At that time, I often broadcasted Taiwanese variety shows, such as Shizi Intersection, Japanese and Korean idol dramas, GTO spicy teachers, drifting classrooms, the temptation of Eve, mermaid legends, and so on. Later on, when I was in high school, I began to enjoy watching current affairs reviews and cultural and historical programs, especially Wen Tao's filming and Cold and Warm Life. However, later on, neither of these programs was available# Headline Creation Challenge#

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