A large number of netizens book hundreds of iPhone15 but do not pay: it's free anyway! What is the reason
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Recently, the reservation data of the iPhone 15 series on the JD platform has attracted the attention of consumers and industry observers. At the same time, controversial voices have also arisen, with some netizens initiating a "large number of appointments, no purchases" action, hoping to create inventory pressure on Apple
Recently, the reservation data of the iPhone 15 series on the JD platform has attracted the attention of consumers and industry observers. At the same time, controversial voices have also arisen, with some netizens initiating a "large number of appointments, no purchases" action, hoping to create inventory pressure on Apple. So, what is the truth behind these appointment data? Let's delve deeper into the analysis.
![](/attached/image1/2023/09/19/ff9a28e683b45abefe9e15621222c40e.png)
Chapter 1: iPhone 15 Series Appointment Tide
The iPhone has always been a star product of Apple, and the release of each generation has sparked widespread discussion and anticipation. The appointment of the iPhone 15 series has sparked a craze on the JD platform, attracting a large number of consumers to participate. This series of phones is highly popular due to their stronger performance, higher definition cameras, longer battery life, and more innovative features.
Chapter 2: The Action of "Making Large Reservations without Purchasing"
However, just as the iPhone 15 series is gaining attention, an unusual trend is also emerging. Some netizens have called on everyone to participate in the action of "making large reservations, not purchasing". They called on social media to go to the JD platform to book an iPhone 15, but they did not plan to ultimately purchase these phones. Their reason is that this approach can create inventory pressure on Apple, forcing it to lower prices or offer more discounts.
![](/attached/image1/2023/09/19/7d96305e99dd30a3d18f837ace308c89.png)
Chapter 3: Exploring the Fantasy of "Free"
Some of these netizens who participate in the "large number of appointments, no purchases" believe that they can obtain the iPhone 15 series phone through this method, which is actually "free". They believe that Apple will have to cancel some of its orders, and then they can buy these cancelled phones. Although this idea may sound naive, it has sparked widespread discussion and controversy.
Chapter 4: Inventory Pressure and Market Strategy
In order to gain a deeper understanding of the truth behind this phenomenon, we need to consider Apple's inventory strategy. Apple has always been known for its precise inventory management, as they do not produce too many products to avoid inventory backlog. Therefore, even with a large number of reserved orders, Apple has the ability to quickly adjust its production and supply chain to meet demand. This means that netizens' actions of "making a large number of appointments, not purchasing" will not cause real pressure on Apple's inventory.
![](/attached/image1/2023/09/19/e18d2600ca321349a26bf2efbdd5cb34.png)
Chapter 5: Responsibility and Ethics
This action sparked a debate about responsibility and morality. Some people believe that deliberately making an appointment without making a purchase is unethical behavior, as it can bring unnecessary workload to Apple's customer service team and may also mislead other consumers. In addition, some people are also concerned that such actions may raise legal issues, as Apple may take legal action to prevent such abuse of the system.
Chapter 6: Conclusion and Prospects
Overall, although the 'large number of appointments, no purchases' action has attracted some attention, it will not have a real impact on Apple's inventory and market strategy. Apple has always been able to flexibly respond to market demand, so the impact of such actions may be limited. In addition, we should also recognize that such actions may raise moral and legal issues, so we should carefully consider the risks of participating in them.
![](/attached/image1/2023/09/19/220c0b878848c24af99040a80d4edc03.png)
Most importantly, if consumers truly want to influence market prices or receive more discounts, the best way is through legal channels, such as participating in promotional activities or waiting for special offers. Through these methods, consumers can achieve their goals without violating the law or harming the interests of others.
In short, the truth behind it is that Apple has always performed well in market competition, and it will not be swayed by the momentary "large number of appointments, no purchases" action. Consumers should shop rationally, abide by laws and ethical norms, to ensure that their actions are legal and ethical. Only in this way can the market operate more fairly and orderly.
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