Immediately review | Jiang Qiulian's live streaming sales, why not?

Tech 2023-10-09 18:48:30 Source: Network

00:36Pengpai News Editor Tian Jiaxu Source: Pengpai News (00:36)Recently, Jiang Ge's mother, Jiang Qiulian, established a media company to prepare for live streaming and sales, which sparked heated discussions. Jiang Qiulian stated that she needs a job to enrich herself and have sufficient economic foundation to support her rights protection and elderly care issues

00:36

Pengpai News Editor Tian Jiaxu Source: Pengpai News (00:36)

Recently, Jiang Ge's mother, Jiang Qiulian, established a media company to prepare for live streaming and sales, which sparked heated discussions. Jiang Qiulian stated that she needs a job to enrich herself and have sufficient economic foundation to support her rights protection and elderly care issues. And frankly speaking, the purpose of live streaming sales is also to make money, but it will prioritize product selection and service.

Jiang Qiulian's statement was very frank, and most netizens expressed support. Some netizens also believe that Jiang Qiulian has finally been "exposed", and even speculate that she initially played a "big game" to hype up traffic and establish a reputation. It's not necessary to target it like this before it even starts broadcasting.

Coincidentally, Teacher Huang, who became famous for his nursery rhyme "Dig Dig Dig Dig", has recently started live streaming and has also been ridiculed. Rather than being biased against Jiang Qiulian and Teacher Huang, it is better to say that the industry bias against live streaming sales has not been eliminated.

Live streaming sales have been developed for many years, and many universities have opened related majors. The maturity of the industry should also be accompanied by the maturity of social mentality. Anyone who does not have a "rollover" record or other legally restricted employment should have a fair right to enter this industry. This industry does not naturally belong to a certain category of people, and everyone has the right to explore and explore it. Before Dong Yuhui became popular, many people may not have expected that teachers could also bring goods.

Therefore, there cannot be a normal mindset where only celebrities or internet celebrities bring goods. If society cannot face this industry squarely and always looks at it differently, it will also create a pressure invisibly, making those talents who originally had the ability to sell online hesitant or ashamed to enter this industry. On the contrary, those who are opportunistic do not have psychological pressure, and in the long run, bad currency will drive out good currency, which is not conducive to the long-term development of the industry.

Accusing Jiang Qiulian of live streaming and selling goods, to put it bluntly, is related to employment discrimination; To be more specific, a single mother who has lost her daughter has been stubbornly on the path of safeguarding her rights for years. At this age and in this situation, there are not many employment fields she can choose from. If she can solve her own retirement problems through live streaming sales, why not?

Perhaps in the eyes of some netizens, Jiang Qiulian is a "fighting mother" and Teacher Huang is a "pure and innocent preschool teacher". They should continue to live in their online persona and not fall into the secular world of live streaming and sales. But this label is first and foremost posted by netizens. This bias not only stigmatizes the industry of live streaming and sales, but also falls into the trap of using labels to kidnap the parties involved.

Whether it's good to bring the goods or not depends on the process and results, rather than speculating on the motivation. Perhaps Jiang Qiulian may also have "overturning" moments in future live broadcasts, but the bottom line for onlookers and scrutinizers at this stage is not to engage in early convictions for "possible future incidents", but to discuss the situation as it stands. Whether Jiang Qiulian establishes a media company or broadcasts live products, they are all her personal rights and should not be deprived by public opinion.

Jiang Qiulian became a focal point figure due to her great misfortune in life, while "Teacher Huang" was a typical lucky person in the era of online star making. Their common ground is that they have both become celebrities and have a certain fan base. Objectively speaking, these are also the prerequisites for live streaming sales, and merchants cannot find people who are completely unknown to bring goods. This is the logic of online sales in the era of social media.

One detail is that Jiang Qiulian has already opened a supermarket before. In her words, live streaming sales are about moving small supermarkets online, and she may not be "not professional enough". Of course, there is also a hot search today: among live streaming hosts, 95.2% have a monthly income of less than 5000 yuan. How far and how high Jiang Qiulian and Teacher Huang can climb on this road is also full of uncertainty, and ultimately they will have to go through market validation.

We may wish Jiang Qiulian the best. She is not only Jiang Ge's mother, but also has her own life. She still has a long life to live, and she has many choices to choose from and should be treated well.

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