Unlock a new scenario for home decoration consumption, and deliver the first batch of shell group decoration projects at Foshan Station

Tech 2023-10-16 19:07:20 Source: Network

On October 14th, the Shell Package Foshan Station held a media communication meeting with the theme of "Building a Dream and Happy New Residence" and the completion ceremony of the first project, Qiaoshan Jinmaoyue.Focusing on the trend of home decoration consumption and the development concept, business model, and delivery capacity of shell group decoration, Wang Jiajun, the head of the Western New House Fine Decoration Business Center of Shell Group Decoration, Guang Haibin, the general manager of Foshan New House of Shell Group Decoration, Zhou Yi, the head of product research and development of the Western New House Fine Decoration Business Center of Shell Group Decoration, and Yan Jinqiang, the chief home decoration research expert of Shell Research Institute, conducted in-depth exchanges with the media to witness the quality delivery and service of shell group decoration

On October 14th, the Shell Package Foshan Station held a media communication meeting with the theme of "Building a Dream and Happy New Residence" and the completion ceremony of the first project, Qiaoshan Jinmaoyue.

Focusing on the trend of home decoration consumption and the development concept, business model, and delivery capacity of shell group decoration, Wang Jiajun, the head of the Western New House Fine Decoration Business Center of Shell Group Decoration, Guang Haibin, the general manager of Foshan New House of Shell Group Decoration, Zhou Yi, the head of product research and development of the Western New House Fine Decoration Business Center of Shell Group Decoration, and Yan Jinqiang, the chief home decoration research expert of Shell Research Institute, conducted in-depth exchanges with the media to witness the quality delivery and service of shell group decoration.

The first project in Foshan has been completed, and the quality of shell packaging has been recognized

For new home group decoration users, a one-stop quality decoration service - Shell Group Decoration has been launched in Foshan. The Qiaoshan Jinmaoyue project is the first shell group decoration project to start construction and deliver collectively in Foshan. It not only wins the recognition of owners and developers, but also demonstrates the quality delivery strength and high-quality service of shell group decoration to the outside world.

Shell Group Decoration is an independent decoration brand under Shell, focusing on providing decoration services that integrate design, construction, customization, soft decoration, and home appliance services for new home group users. Guanghaibin said, "Shell group decoration has multi-dimensional value, which not only allows consumers to enjoy truly worry and money saving decoration products and services, but also helps developers improve efficiency

At the collective delivery ceremony for the completion of the Qiaoshan Jinmaoyue project, five homeowners brought banners to the shell group decoration, praising the shell group decoration. Mr. Tang, the owner, said, "When I have decoration problems, I can receive timely feedback and solutions from the exclusive docking group, especially since my place of residence is a bit far from the decoration site. Through the shell group installation site camera, I can always keep track of the project progress on my phone, which is relatively reassuring

Mr. Su, the owner, also believes that the decoration experience exceeded his expectations. He said, "After I saw the VR effect picture of the shell group decoration, I decided to choose the shell group decoration. The actual decoration is consistent with the VR effect picture, and even some details of the wall are exactly the same as the propaganda at that time. On the last day of the house delivery, Shell also found a professional cleaning agency, and spent a day to do fine maintenance for the house. I am ready to recommend the shell group decoration to relatives and friends for these details."

At present, the Shell Group Decoration Foshan Station has reached good cooperation with more than ten developers, including COSCO, Longhu, Xincheng, Vanke, China Merchants, Greentown, Jinmao, and Hongyang. The group decoration projects that have already started, including Qiaoshan Jinmaoyue and Hongyang Deshang Xinyue Mansion, have received praise from consumers and cooperative developers.

A one-stop service with higher cost-effectiveness, favored by group decoration mode

Different from retail home decoration services, Shell Tuan has many advantages such as higher cost-effectiveness and one-stop decoration services, making it a new exploration for the rise of home decoration consumption quality.

At present, the shell group decoration project is mainly aimed at new home consumers, with a core advantage of "high cost-effectiveness". Compared to hardcover houses, homeowners can participate in the acceptance inspection during the decoration process, which gives them a greater sense of participation. Compared with other decoration modes, shell group decoration has the advantage of centralized procurement; On the one hand, the cost of decoration materials has decreased, and on the other hand, centralized construction is more efficient, achieving a compression of labor, transportation, and construction costs, allowing profits to be given to homebuyers, further reducing occupancy costs.

The popularity of the shell group decoration model is closely related to its accumulated resources and advantages. Wang Jiajun analyzed two reasons for the widespread recognition of shell group decoration in the decoration market during the communication meeting. On the one hand, the development strategy of integrating two wings, the strong support of the group's brand and resources, the strong and trustworthy background of a listed company, and the continuous customer flow on the first track are all powerful backing for shell group decoration. On the other hand, shell group decoration, with its large-scale and standardized decoration, as well as its high cost-effectiveness and high-quality characteristics, quickly opens up the market and becomes the preferred decoration choice for consumers

According to Zhou Yi, the shell package has set up 7 major smashing techniques, 8 standard processes, and 55 construction processes. Consumers are invited to participate in the acceptance at key acceptance nodes; Provide Beike Cloud Vision Cloud monitoring services, allowing customers to witness the entire construction process and witness the quality of construction, truly achieving the goal of seeing for the real, transparent quality, and providing consumers with a reassuring and worry free decoration experience.

In order to reduce the occurrence of on-site safety hazards and effectively ensure the cleanliness of the decoration area in users' homes, Shell Group Decoration has also established a "super factory". In the early stage of construction, Shell Group Decoration deepens the drawings for each unit design, accurately grasps the material processing dimensions, provides strict training for special construction personnel, and concentrates on processing and transporting the materials to the construction site. During the construction period, decoration materials are processed using a "exclusive processing zone" for unified cutting and processing of materials.

With the changing consumer trends, people are increasingly paying attention to the pursuit of quality and price certainty in home decoration. In the future, Shell Group Decoration will continue to rely on the dual experience of Shell and Shengdu in the real estate and home decoration industries, and provide more consumers with worry, time, and money saving decoration services through the refined decoration construction organization mode and supply chain procurement advantages.

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