Analyst: iPhone 15 sales in China are not as good as the previous generation, while Huawei's sales exceed Apple's

Tech 2023-10-19 07:42:22 Source: Network

The latest report released by an analysis agency shows that due to the rise of competitors such as Huawei and weak demand, Apple's new iPhone has lower sales in China than its predecessor.According to a report by CNBC on October 16th local time, analysts at financial services company Jefferies said that smartphone sales in China have shown positive year-on-year growth, mainly due to double-digit growth in devices led by Huawei, Xiaomi, and Honor

The latest report released by an analysis agency shows that due to the rise of competitors such as Huawei and weak demand, Apple's new iPhone has lower sales in China than its predecessor.

According to a report by CNBC on October 16th local time, analysts at financial services company Jefferies said that smartphone sales in China have shown positive year-on-year growth, mainly due to double-digit growth in devices led by Huawei, Xiaomi, and Honor. Apple's iPhone has experienced a significant double-digit decline, and since the launch of the iPhone 15 series, its sales growth has been negative year-on-year. As a result, Huawei surpassed Apple to occupy the first position in the market share.

Counterpoint Research, a market tracker, estimated in unpublished data provided to Bloomberg that Apple's flagship phone sales decreased by 4.5% compared to the iPhone 14 within 17 days of its release.

Jeffrey estimates that Huawei's overall sales in China have surpassed those of Apple, driven by the unexpected debut of the Mate60Pro. Analysts wrote that this trend indicates that the iPhone will "lose" to Huawei next year. We believe that weak Chinese demand will ultimately lead to lower than expected global shipments of iPhone15 in 2023

Counterpoint estimates that Huawei can sell 5-6 million Mate60Pro units this year alone, and this number may rise to tens of millions by 2024.

These two reports mark a potential impact for Apple, which is currently struggling to cope with the weakest demand for smartphones in a decade. If these preliminary estimates are accurate, this will be one of the worst iPhone launches in China since around 2018, when local brands such as OPPO and vivo began to attract Asian consumers.

Apple's stock price closed flat on October 16th. Morgan Stanley analysts lowered Apple's target price from $215 to $210 in a report on the 16th. Analysts say they are now "more cautious" about the company's fourth quarter due to supply being "against the wind". They also lowered their expected iPhone sales for this quarter by 8%.

Counterpoint stated that in the United States, the sales of the iPhone 15 series in the first nine days may have achieved double-digit growth compared to the previous generation. Jeff Fieldhack, Director of Research at Counterpoint, said: "The United States is currently very hot, and the new iPhone has been performing well for several consecutive weekends." "This is a positive signal from the world's largest iPhone market. So it will definitely alleviate some of the impact of Chinese data

Column Editor in Chief: Qin Hong Text Editor: Yang Rong Inscription Source: Xinhua News Agency Image Editor: Cao Liyuan

Source: Author: Pengpai News

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