The First E-commerce Culture Festival and E-commerce Short Video Competition Award Ceremony in Xinglong County Successfully Held
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On October 15th, Hebei News Network (Li Shujie, Correspondent Zhao Yanan) This morning, the first Xinglong County E-commerce Culture Festival and Xinglong E-commerce Short Video Competition, titled "Light and Shadow Bloom, Dream Sails", was held at Xinglong County Cultural Square in Chengde City, Hebei Province.On site of the launch ceremony of the first e-commerce cultural festival in Xinglong County
On October 15th, Hebei News Network (Li Shujie, Correspondent Zhao Yanan) This morning, the first Xinglong County E-commerce Culture Festival and Xinglong E-commerce Short Video Competition, titled "Light and Shadow Bloom, Dream Sails", was held at Xinglong County Cultural Square in Chengde City, Hebei Province.
![](/attached/image1/2023/10/20/b539574d38368a7fb6848455eaf12889.jpeg)
On site of the launch ceremony of the first e-commerce cultural festival in Xinglong County. Photographed by Li Shujie
At the event site, online marketing was booming, and e-commerce anchors from various industries used all their skills to endorse their hometown. They rely on multiple e-commerce platforms to promote agricultural products, history and culture in Xinglong County on site, focusing on topics of consumer concern, and interacting enthusiastically with fans in the live broadcast room, continuously refreshing sales performance.
![](/attached/image1/2023/10/20/2618bc2f7f456a2c2a57d10e97ca632f.jpeg)
Farmers and e-commerce merchants participating in the event promoted characteristic agricultural products such as Xinglong hawthorn and chestnut on site. Photographed by Li Shujie
Li Yanguo, Deputy County Mayor of Xinglong County People's Government, introduced that Xinglong County has always placed the development of characteristic and advantageous industries as a top priority, actively seeking cooperation with well-known enterprises, establishing regional trading markets, promoting the construction of a three-level logistics system, and fully implementing subsidies and related incentive policies for the express delivery service industry. Xinglong County also strives to build rural e-commerce application scenarios, comply with market laws and consumption trends, and adhere to a better combination of effective markets and promising governments.
![](/attached/image1/2023/10/20/33269ddeaec81e003163c442a629c913.jpeg)
A local anchor is introducing his hand drawn stone paintings. Photographed by Li Shujie
In addition, 10 e-commerce anchor representatives were awarded the honorary title of "Xinglong County Annual High Light Anchor" at the event site, in recognition of their years of practical actions in promoting their hometown products and actively endorsing their hometown Xinglong. The winning works of the Xinglong County E-commerce Short Video Competition were successively displayed and broadcasted on the large screen on-site, conveying the characteristics of Xinglong County's agricultural products, unique shopping experiences, and unique marketing models, showcasing the powerful role and charm of e-commerce marketing to people.
![](/attached/image1/2023/10/20/c0ec5bf80d30087c13580ad4bc40f132.jpeg)
The relevant leaders of Xinglong County presented awards to the winners of the e-commerce short video competition. Photographed by Li Shujie
Ling Guodong, Director of the Development and Reform Bureau of Xinglong County, stated that in the current digital era, short videos have become a new way of communication that breaks through the boundaries of traditional media. Xinglong County has launched a two-month e-commerce short video competition to leverage the power of online media such as short videos, live broadcasts, and e-commerce to fully showcase the good image of Xinglong County and let more people understand, know, and fall in love with Xinglong. At the same time, we hope to take this opportunity to deeply explore and cultivate a group of high-quality county-level e-commerce talents, and add new vitality to the e-commerce industry in Xinglong County.
![](/attached/image1/2023/10/20/66ed25aa7d1387b66dd63ec569a07381.jpeg)
The picture shows the famous Xinglong hawthorn that was recently harvested. Photographed by Li Shujie
It is reported that this E-commerce Culture Festival is hosted by the Development and Reform Bureau of Xinglong County, and co organized by the Agriculture and Rural Bureau of Xinglong County and the Rural Revitalization Bureau of Xinglong County. Members of the Standing Committee of Xinglong County Committee and Minister of United Front Work Qiangzhanpo, Liu Yinghao, Deputy Director of Chengde Municipal Bureau of Commerce, Li Yanguo, Deputy County Mayor of Xinglong County People's Government, Ling Guodong, Director of Xinglong County Development and Reform Bureau, and relevant leaders of the county attended the event. More than 100 industry guests and county enterprise leaders attended the event.
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Tag: E-commerce The First Culture Festival and Short Video Competition
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