The "funny guy" in e-commerce live streaming has become popular recently! With these two sentences, you can earn 8000 yuan per month

Tech 2023-10-22 16:35:48 Source: Network

The "funny guy" in e-commerce live streaming has become popular recently!This career, nicknamed "keeping every word of the anchor on the ground", was made popular by a Tiktok short video "Learn these two sentences and come to Hangzhou's electricity merchants", in which Ning Meng, a young man engaged in the central control of the live broadcast e-commerce industry, easily used the live broadcast script of "yes" and "yes" to cater to the anchor's product introduction in the live broadcast room.However, this small video received 16 million views and 251000 likes on a certain self media platform

The "funny guy" in e-commerce live streaming has become popular recently!

This career, nicknamed "keeping every word of the anchor on the ground", was made popular by a Tiktok short video "Learn these two sentences and come to Hangzhou's electricity merchants", in which Ning Meng, a young man engaged in the central control of the live broadcast e-commerce industry, easily used the live broadcast script of "yes" and "yes" to cater to the anchor's product introduction in the live broadcast room.

However, this small video received 16 million views and 251000 likes on a certain self media platform.

Netizens are constantly discussing:With these two sentences, I can earn 8000 yuan a month in Hangzhou.

For a moment, the profession behind this anchor became a new trend in everyone's eyes, with various imitations springing up online like mushrooms after rain.

What is the magic of this profession that has entered the public eye?

Before the outbreak of the Double Eleven War, journalists approached this group.

Video screenshot of Ning Meng's work

Low threshold and high pressure

This job is not as glamorous as expected

Like many young people nowadays, Ning Meng, who is 23 years old this year, is working in a very "new" job - e-commerce center control.

Faced with the sudden popularity, Ning Meng actually doesn't have much realism. "It just made this profession 'out of the loop' for a while, and I'm glad that the central control profession can bring joy and traffic to everyone

Ning Meng, who only entered the live streaming e-commerce industry at the beginning of this year, chose this industry with a relatively low entry threshold. In his own words,This job 'Xiaobai' can also be done, which is most suitable for beginners

Ning Meng's work photo. Respondent provided pictures

However, in his opinion, a low threshold does not necessarily mean that work is easy: "In fact, 'humor' is only a part of the central control work. The central control team also needs to collect relevant data, cooperate with live broadcast team members to enhance the atmosphere, prepare live broadcast scripts, and plan big promotion gameplay

A low threshold also means high competitive pressure, and after entering, it's quite tiring, far less glamorous than people imagine, "he added.

The seemingly simple "yes", "yes", and "up link" are referred to by netizens as the "Three Character Classic" of central control script.

Ning Meng often repeats these few sentences hundreds or thousands of times during a live broadcast. Over time, he may even blurt out in his daily conversations with reporters,He said several "yes" and "yes," and as soon as he spoke, he laughed for himself, "Did you notice? I have some professional habits

For Ning Meng, it is normal to receive a live broadcast task at 6 am during the morning shift - wash her face and rush to the live broadcast room. When encountering evening shifts, it may be necessary to work until 1am the next day before the broadcast can be released.

I once had a longest consecutive live broadcast of 9 hours, which really cost me a lot of money, "he said, making the golden throat throat treasure a must-have for center controllers and anchors.

The live streaming industry is very vocal. Respondent provided pictures

Upper limit without ceiling

But it's not easy to get a high salary

Another young man who has worked in the e-commerce central control industry, Dongxu, also believes that it is difficult to do well. "In fact, central control tends to focus more on data analysis, including streaming and data analysis, while 'humor' sometimes leans more towards the anchor assistant and needs to master the rhythm of the live broadcast room

After the start of the broadcast, screenshots of performance are required every 30 minutes for review. During the broadcast, pop-up windows are available for explanation at any time, and after the broadcast, returns are also required. In some small live broadcast rooms, one person in the center control needs to do the work of all team members, "said Dongxu.

If Ning Meng, who graduated from the aviation maintenance department, fell in love with the live streaming industry because she was from Hangzhou, the capital of live streaming e-commerce, then Dongxu's entry into the industry was even more unexpected.

At the beginning, I simply thought that the words spoken by the central control were very interesting and looked interesting. When I entered this industry, I found that my laughter point had increased. Speaking these lines every day was not as interesting, but I resigned later

Organizing and analyzing data is also a part of the "central control" work. Respondent provided pictures

Dongxu calculated his income for the reporter and said, "Six or seven thousand yuan per month, the income of becoming a host is higher. However, as a host, many people have requirements for appearance and so on, and it is often difficult for the central control team to become a host

How high is the revenue of e-commerce central control?

Ning Meng also calculated an account for the reporter: "My first central control job earned 6000 to 7000 yuan, my second job earned 6000 to 7000 yuan, and my third job had a fixed monthly salary of 7500 yuan

Upper limit without ceiling

Organizing and analyzing data is also a part of the "central control" work. Respondent provided pictures

E-commerce live streaming industry is too popular

The liquidity of 'funny guy' is very high

At present, there are also some young people who use e-commerce control as a "springboard" for their industry transformation.

Yunduo, born in the 2000s, is actually one of them. She believes that central control is also a profession that eats youth food, and the career space is not large. In the future, she can only develop towards live streaming operations and becoming a host. Having worked as a center console and not requiring much experience, it is very suitable as a springboard before finding a suitable job for oneself.

The main e-commerce live streaming industry is currently very popular. In order to compete for traffic, everyone is continuously broadcasting, engaging in activities and videos, and various tricks are emerging one after another. Although we know that doing a good job requires time to settle down, we have to go out early and return late every day, and it's really unbearable for us to spend too much time

After working for a few months, Yunduo decisively chose to resign: "I have worked as a central controller and am familiar with the e-commerce process. I still have an advantage in applying. The key is that my salary is higher

Unlike Yunduo, after Ning Meng's short video became popular, he was dismissed by the company.

Now, he chooses to continue to stick to the central control industry, "he still likes to work in the e-commerce industry and will continue to do so

Someone goes, someone stays.

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Column Editor in Chief: Zhao Hanlu Text Editor: Song Hui Inscription Source: Shangguan Inscription Image Editor: Su Wei

Source: Author: Chengdu Business Daily

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