Live streaming sales, nationwide ban
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In October 2023, the Indonesian government's policy of prohibiting the live broadcast of goods on Tiktok (international version of Tiktok), a video social media, was officially implemented, and TikTok e-commerce was closed. This means that,Indonesia became the first country in the world to ban live streaming of goods on social media
![](/attached/image1/2023/11/07/75f52b6cf6170302914de1385e4cd1f9.jpeg)
In October 2023, the Indonesian government's policy of prohibiting the live broadcast of goods on Tiktok (international version of Tiktok), a video social media, was officially implemented, and TikTok e-commerce was closed. This means that,Indonesia became the first country in the world to ban live streaming of goods on social media.
TikTok.ShutdownTikTok.
..
Live streaming with goods, popular throughout Indonesia
Indonesia is Tiktok's largest market in Asia, with a user base of 125 million, accounting for 278 million of Indonesia's total population45%, accounting for 35% of the entire Southeast Asian market (325 million)38%.
Indonesian internet celebrity bloggers on TikTok
Image: TiktokAward
![](/attached/image1/2023/11/07/e9c313a5044f08e4154a9850c7efda75.png)
2021TikTok600.
Indonesian merchants live streaming with goods
Image: BBC
![](/attached/image1/2023/11/07/4a500060681a1abb10024dae36a5615d.png)
TikTok.Indonesia's e-commerce volume accounts for Southeast Asia40%.20258302020Growth of 160%.
.75008500102020203-5Increased by 50%.
Major e-commerce platforms in Indonesia
TikTok accounts for 5% of the entire industry
Figure: TRTWorld
![](/attached/image1/2023/11/07/e5936d5092aed76881f8ac85bf1feb35.jpeg)
.ShopeeLazadaTokopedia.TokopediaGojek.
Major live streaming platforms in Indonesia
From left to right, TikTok, Facebook, and Xiapi are listed in sequence
Image: ninJava
![](/attached/image1/2023/11/07/cebf4c1fca1d87c55b20260ece330a7b.png)
..
Although it is the world's largest Muslim country
But Indonesian women love selfies and use social media
Image: Shutterstock
![](/attached/image1/2023/11/07/b285f0a489bfea4a974a04258356603d.jpeg)
TikTok.According to TikTok merchant Dennies Soesanto, his shoe and bag business's sales in TikTok are higher than those of other e-commerce platforms3x.
According to consulting firm Populix, Indonesia80%TikTok.
TikTok is the largest live streaming and sales platform in Indonesia
Image: NinjaVan's LiveSelling in SEA
![](/attached/image1/2023/11/07/4fc826dd55157f681144f2fd8ebd72d4.jpeg)
.Milieu Insight50%63%.
Indonesian fashion internet celebrity Dianpelangi
Specializing in the female fashion e-commerce market
Image: Instgram
![](/attached/image1/2023/11/07/bee4abff4628e4d4da59dc73184e33f7.png)
.70%.Momentum works.
Indonesia Live Chaos
Under the guise of huge revenue generation and glamour, live streaming sales areChaos wreaks havoc.
926Jerry Sambuaga..
The cheapest is the most expensive
Image: VOANEWS
![](/attached/image1/2023/11/07/1475d02587e21885db7b3ca601cb7888.png)
...
Live streaming and sales through social media has doubled the level of danger..
.
Using information to 'kill'
Image: Shutterstock
![](/attached/image1/2023/11/07/04a5f151a31d93f8552fbc91c220e55d.jpeg)
..
.Cosmetics anchor and "Indonesian version of Li Jiaqi" Dr. Richard Lee sold a product worth $800000 in less than 3 hours: "Our goal is to sell 2 billion Indonesian rupees in 2.5 hours, but in reality we sold 8 billion, four times what we expected
Richard Lee, Indonesian version of Li Jiaqi
Image: Instagram
![](/attached/image1/2023/11/07/ff4a86edca7c2bb7e9bdad6d85a7560f.png)
In September of this year, he sold 5.5 billion Indonesian rupees (approximately $500000) in 1.5 hours:1..
..
..Dr. Richard Lee.
Indonesian beauty anchor Dr. RichardLee arrested on defamation charges
Image: Antaranews
![](/attached/image1/2023/11/07/3d84f6305fbf3ad63fde2a234befe073.jpeg)
In the live broadcast, the audience cannot see the true situation of the product, the anchorFalse publicity.
In a carefully arranged live broadcast room
Consumers have difficulty identifying the authenticity of products
Image: Sandiegouniontribune
![](/attached/image1/2023/11/07/b8db2e88a6133c02acf389bfe3aa79d4.png)
.
Live broadcast of eating pork
Image: Instagram/Jakarta Post
![](/attached/image1/2023/11/07/2b6a088e460f97a85a68f889cbd300d2.png)
3TikTokLina Mukherjee.2.
Indonesian MCN Agency
Image: SocialBread
![](/attached/image1/2023/11/07/484842c15c07ded8c73a345477c92e91.png)
MCNChaos wreaks havoc..
MCN600-750.
Indonesian MCN Agency
Image: MediaIndonesia
![](/attached/image1/2023/11/07/935573e0a580f303fc5cc3115259e668.jpeg)
.Laini Awi..
Indonesian physical store owners believe that e-commerce cannot help small and medium-sized enterprises make profits
Figure: TRTWorld
![](/attached/image1/2023/11/07/8462bbc6a3b9365ea5b0d9e2f8c3ef79.jpeg)
.MCN.
Even for online stores, small businesses may not have the opportunity. Even for live streaming, small brands may not have a single audience.
TanahAbangMarket, the largest clothing market in Indonesia
Image: Shutterstock
![](/attached/image1/2023/11/07/1058e33737ed309b46b645071bf6385e.jpeg)
Tanah Abang Market9Sukmamalingga..
Live streaming of goods has affected Indonesia's real economy, causing businesses to close down
Image: Shutterstock
![](/attached/image1/2023/11/07/c8ece74c6dcc47709c7a8b35e763c7da.jpeg)
.Indonesia has64 millionSmall and medium-sized enterprises, accounting for67%..
Comprehensive lockdown, demonstration effect?
..
Conducting business transactions on social media..
Indonesian e-commerce brokerage company's social media sales plan
Image: Avana
![](/attached/image1/2023/11/07/e32ad83fbda0c65ece85e37bdd9536ad.jpeg)
The industrial chain of live streaming with goods eliminates traditional producers, wholesalers, distributors, retailers, and other links.
Indonesian e-commerce ecosystem
Image: Laura Shen
![](/attached/image1/2023/11/07/4991f89f664d09c0f05b5d4e38f66b75.png)
6TikTok CEOShou Zi ChewTikTok3-5.3TikTok.TikTokShutdown.
TikTok CEO in Indonesia
Image: Jakarta post
![](/attached/image1/2023/11/07/46d38857524f6a5c87e1d1dbf00817d8.png)
.Malaysia.
Malaysia
Will re-examine the compliance of live streaming sales
Figure: SAYS
![](/attached/image1/2023/11/07/8adbb551ae39e7dd25436fdd002b8688.png)
Shutdown.FacebookShutdown.
Facebook once launched the "Friday Night Live Online" activity
Image: Speed
![](/attached/image1/2023/11/07/9bebd97a50803e4d9e73f3fe32f4b712.jpeg)
.2019Amazon Live RoomAmazon LiveAmazon Prime Day30.
Amazon Live Room
Image: Amazon
![](/attached/image1/2023/11/07/beee4743a4f460febc24881e219f2439.png)
Why is live streaming popular in Asia but few in the Western market?Havas Media Carmen Wu.
..
Creating consumer panic is a magic weapon for live streaming sales
Figure: Supplied
![](/attached/image1/2023/11/07/89875c22d85f6e37a84720a0f4d68409.png)
.
I'm afraid there won't even be a live streamer in the future
Can only buy goods with robots
Image: MediaPost
![](/attached/image1/2023/11/07/820d804fec5691f2d77e097f5ca315f0.jpeg)
.VRAI.
At that time, watching the live broadcast will be like entering a game hall, presenting perfect visuals in all directions without blind spots in VR,Robots and AI will provide a more perfect response than live streamers, memorizing the world's most beautiful promotional scripts, becomeSuper Shopping Guide..MCN.
VR makes shopping more "perfect" and illusory
Image: VRvision
![](/attached/image1/2023/11/07/4c82e06350a612ecf8fd797ceae0548a.png)
TikTok.TikTokTikTokDennies Soesanto.
END
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