Taotian Group CEO Dai Shan: Tmall's Double 11 user base has set a record, with a new order volume of 140 million in the third tier and below markets
AD |
On the evening of November 11th, Dai Shan, CEO of Taotian Group, introduced in a live interview with China Central Radio and Television that this year, the number of Tmall Double 11 users reached a historic peak, with a cumulative number of visited users exceeding 800 million; The price effect is significant, with users in the third tier and below markets placing 140 million more orders than last year.This year's Double Eleven, all platforms are focusing on low-priced strategies
On the evening of November 11th, Dai Shan, CEO of Taotian Group, introduced in a live interview with China Central Radio and Television that this year, the number of Tmall Double 11 users reached a historic peak, with a cumulative number of visited users exceeding 800 million; The price effect is significant, with users in the third tier and below markets placing 140 million more orders than last year.
This year's Double Eleven, all platforms are focusing on low-priced strategies. Taobao Tmall advocates for "good goods and good prices" and "low prices rather than cheap", emphasizing that low prices should be based on quality and provide users with the best prices in every price band. For the first time, the platform has launched a large-scale "official reduction" and a full cycle "daily low price" activity, collecting 80 million low-priced hot selling products throughout the year. It is expected that the Double 11 full cycle will save users over 95 billion yuan.
The addition of 140 million new orders in the third tier and below markets is the result of long-term accumulation of price power and mentality. In May of this year, Dai Shan announced three major strategies: "user first, ecological prosperity, and technology driven", with price power regarded as an important support for "user first". Before the Double 11, Taotian Group had established a systematic low price capability by starting from supply, traffic, mechanism, and ecology. Through a positive cycle of "good prices, good goods, user growth, sales growth, and business scale growth", it achieved profits for merchants and benefits for consumers.
The price power advocated by Taobao Tmall is not to trap merchants into vicious consumption, but to exchange for larger business scale through good prices. The price power has significantly driven the business growth of merchants on Tmall Double 11. As of midnight on November 11, two new price power pallets were added, with orders for "official reduction" products exceeding 210 million and orders for "daily low price" products reaching nearly 90 million.
Domestic brands and small and medium-sized businesses have also seen new growth in this year's Tmall Double 11. According to Dai Shan, this year's Tmall Double Eleven has seen over 240 domestic brands with transaction volumes exceeding 100 million yuan, demonstrating strong explosive power; In addition, there are over 2 million small and medium-sized businesses with a year-on-year increase of over 100% in transaction volume, and a large number of "dark horses" have emerged in cycling, skiing, light health and other tracks, reflecting the diversity and vitality of the consumer market.
Dai Shan stated that the success of Tmall's Double Eleven this year confirms the good momentum of consumer recovery and reflects the long-term prosperous trend of the domestic market. Taotian Group will stand more firmly from the perspective of the common people and work with the vast number of merchants to deepen and penetrate the Chinese market.
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])
Mobile advertising space rental |
Tag: Taotian Group CEO Dai Shan Tmall Double user base
Why is this year's Double Eleven so bleak? The reason is actually these.
NextGradually being phased out by our country, it is now popular in Southeast Asia. Local people: Is it so convenient for China not to use it?
Guess you like
-
Hisense Refrigerators: Ignite the European Championship with Technological Power, Leading Chinese Brands to the WorldDetail
2024-06-19 14:55:30 11
-
Tencent Cloud Builds a Full-Stack Domestic Software System to Drive Integration and Innovation Across IndustriesDetail
2024-06-19 14:45:48 11
- Detail
- Detail
- Detail
- Detail
- Detail
- Detail
- Detail
-
iPhone X: A Classic ReimaginedDetail
2024-04-07 22:45:37 31
- Detail
-
Mid-Range Smartphones Take a Bold Step with Extreme BrightnessDetail
2024-04-07 22:36:57 21
-
Is Xiaomi car worth buying? Netizens' comments are polarized. Some people think it's good, and some people think it's a pitfallDetail
2024-04-07 18:48:04 31
-
Ele.me Unveils "AI Business Assistant" to Empower Retail Merchants with Data-Driven Decision-MakingDetail
2024-04-03 19:13:32 11
-
Long Queues and Confrontations at Shanghai Apple Store OpeningDetail
2024-04-02 23:38:42 31
- Detail
- Detail
- Detail
-
How to Protect Your Phone Privacy: A Comprehensive Guide for 2024Detail
2024-03-31 14:47:00 51
-
The woman claimed that Xiaomi's phone exploded when charging in the early morning. Netizens claimed that Xiaomi 14 "gets hot after hitting the king", and Lei Jun personally respondedDetail
2023-11-17 09:16:23 11