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The Arrogance of Oriental Selection: A Self-Inflicted Crisis

Tech 2024-08-02 12:41:51 Source: Network
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The Arrogance of Oriental Selection: A Self-Inflicted CrisisRecently, Oriental Selection has been caught in a whirlwind of negative publicity, with its fan base dropping below 30 million. The company's anchors and management team have once again become the target of public criticism

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

Recently, Oriental Selection has been caught in a whirlwind of negative publicity, with its fan base dropping below 30 million. The company's anchors and management team have once again become the target of public criticism. On July 5, Yu Minhong issued an apology statement, seemingly sincere, but with hidden motives, further exposing the arrogance and stubbornness of Oriental Selection's management team, along with their ignorance of the current situation.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

The spark that ignited this firestorm was the inappropriate language used by Oriental Selection anchors during a trip to Guizhou, triggering widespread controversy. Following this, rumors about Oriental Selection charging for "slot fees" spread like wildfire, further fueling public outrage. In response to these accusations, Oriental Selection's reaction was disappointing. They released a "solemn statement," dismissing the criticism from netizens as "organized rumors and smears," threatening to file police reports, and accusing the Toutiao platform of negligence in addressing the situation. This response not only failed to quell the controversy but further escalated tensions, turning the initial dispute into a public relations disaster.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

The root cause of this public relations debacle lies in Oriental Selection's arrogance. They seem to believe that their massive fanbase grants them the right to do as they please, to disregard criticism from netizens, to disrespect platform rules, and even to dismiss questioning voices as "organized attacks." They have forgotten that it is these users who have granted Oriental Selection its current status and that these same users can determine its future through their choices.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

Yu Minhong's apology statement also exposes internal management issues at Oriental Selection. In the statement, Dong Yuhuai is placed ahead of other anchors, seemingly a gesture of respect, but in reality revealing a misalignment in their understanding of Dong Yuhuai's role. Yu Minhong's replies in the comments section further confirm the suspicions of netizens - Dong Yuhuai is not an executive within Oriental Selection, but simply an anchor.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

This mischaracterization of their core anchor also reflects the stubbornness of Oriental Selection's management team. They insist on treating Dong Yuhuai as simply an anchor, failing to recognize him as a core asset of the brand. They do not realize that Dong Yuhuai is not only an exceptional live-streaming e-commerce anchor but also a wise and charismatic knowledge disseminator, whose personal image and values are integral to the Oriental Selection brand.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

More concerning is the fact that Oriental Selection appears to be oblivious to the true root of this controversy. They point fingers at the anchors, at netizens, and at the platform, but consistently fail to reflect on their own issues. They fail to see that their arrogant demeanor has angered users, that their stubborn thinking has led to a public relations failure.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

Oriental Selection's arrogance is manifested in their disrespect for anchors, their disregard for netizens, and their disdain for the platform. Ultimately, this arrogance will become Oriental Selection's "grave digger."

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

From the "little essay" controversy last year to this year's "Guizhou trip" incident, Oriental Selection has repeatedly stepped on landmines, repeatedly losing user trust. They seem unaware that in the internet age, users hold immense power. They can elevate brands, and they can destroy brands.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

The future of Oriental Selection hinges on how they confront this current crisis. They need to abandon arrogance, abandon stubbornness, abandon their ignorance of the online world, sincerely listen to user opinions, seriously reflect on their errors, and proactively make changes.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

If Oriental Selection can achieve these things, perhaps they can still salvage the situation and regain user trust. Otherwise, they will only be able to watch helplessly as their fanbase dwindles, ultimately leading them to the abyss of failure.

The Arrogance of Oriental Selection: A Self-Inflicted Crisis

Here are some deeper thoughts on the current state of Oriental Selection:

  • The "influencer" attribute of Oriental Selection: Oriental Selection's success is largely attributed to the "influencer effect." Dong Yuhuai's personal charm and knowledge dissemination capabilities have attracted a large number of fans to Oriental Selection. However, this model reliant on "influencers" carries significant risk. Once the "influencer" effect fades, Oriental Selection's competitive advantage will cease to exist.
  • Management issues at Oriental Selection: Oriental Selection's management team seems to lack experience in internet operations. They have a limited understanding of their users, are not sensitive to the changes in the online world, and this has led to frequent public relations blunders, ultimately damaging the brand image.
  • The future of Oriental Selection: The future of Oriental Selection depends on their ability to "de-influencerize" and establish a more robust brand system. They need to cultivate more talented anchors, improve product quality, strengthen user service, and only then can they truly break free from dependence on "influencers" and achieve sustainable development.

Conclusion:

The arrogance of Oriental Selection is actually their ignorance and misjudgment of the internet age. They need to change this arrogance, learn to respect users, communicate with users, and adapt to the rules of the internet age. Only then can they truly achieve success and gain a foothold in the intense competition.

OrientalSelection DongYuhuai PublicRelations InfluencerMarketing


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