The Rise of Internet TV: The End of Traditional Television?
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The Rise of Internet TV: The End of Traditional Television?With the rapid development of the internet in China, new technologies are emerging constantly, bringing about a revolutionary transformation in the television industry. Internet TV, with its high technological content, has risen rapidly, becoming the hottest form of television today
The Rise of Internet TV: The End of Traditional Television?
With the rapid development of the internet in China, new technologies are emerging constantly, bringing about a revolutionary transformation in the television industry. Internet TV, with its high technological content, has risen rapidly, becoming the hottest form of television today. Meanwhile, traditional cable TV and IPTV, despite their vast user base, have gradually declined under the impact of internet TV. In 2017, the combined number of cable TV and IPTV users exceeded 120 million, attracted by their diverse content and suitability for family viewing. However, as internet TV has gained prominence, people's attention to traditional television has gradually waned, replaced by a strong interest in internet TV. This spurred heated discussions about the future direction of the television industry, with opinions differing widely. It was not until 2018 that people began to recognize that internet TV was the future of the television industry, leaving cable TV and IPTV trailing behind.
The Rise of Internet TV: The Advantages of OTT
Internet TV began to emerge quietly in the early 21st century. From a technological perspective, internet TV uses the internet to transmit content, essentially remaining a form of television, simply utilizing the internet for online content playback. After 2010, China's broadband network environment gradually improved, leading to rapid growth in internet TV. In addition to external drivers, internet TV has a significant advantage: "on-demand viewing."
Unlike cable TV and IPTV, internet TV OTT is not geographically restricted and can provide video-on-demand services. Users can freely choose the content they want to watch based on their preferences, breaking free from the time constraints of traditional television programs. As a result, OTT offers a better user experience and has attracted the largest number of users. By the end of 2018, the number of OTT users had surpassed 1.05 billion, while the combined number of cable TV and IPTV users was only 120 million. This number has since surpassed 200 million, leading many to believe that cable TV and IPTV will be unable to compete and will become mere "subordinates" to OTT.
To better understand the difference between cable TV, IPTV, and OTT, we can use a simple analogy. Cable TV and IPTV are like residents in a community, where residents can share television programs and visit other households to watch programs when they are broadcast. However, this method requires frequent home visits, making it quite inconvenient. On the other hand, OTT is like an on-demand platform, allowing users to watch programs at any time and any place with ease. Therefore, internet TV OTT has an unparalleled advantage in terms of playback medium and user experience, which is why it has managed to defeat traditional television.
Internet TV Innovation: Content and Model Renewal
With the rise of internet TV, a wave of start-up companies emerged, gradually completing the internet TV industry chain and increasing the number of high-quality internet TV platforms. In this environment, the internet TV industry has matured, attracting some high-quality content production companies that have brought about a wealth of original, high-quality film and television works. Additionally, some traditional television production companies have also joined the fray, promoting a large number of outstanding traditional cultural film and television productions.
This virtuous cycle has led to a rapid enrichment of internet TV content, sparking a revolution in the traditional television content production and broadcasting methods. Internet TV quickly gained widespread popularity across the country. However, internet TV has not stood still. It has established research institutions, continuously experimenting with new technologies and content, striving to improve product quality and attract more users.
Through continuous experimentation, the internet TV industry has produced an abundance of excellent content and innovative playback models, expanding users' avenues for accessing content. This high-quality content has met users' viewing needs and enriched their lives.
The Future of Internet TV: Competition and Personalization
The number of internet TV users has already far surpassed the combined total of cable TV and IPTV users, signifying that internet TV has replaced traditional television, becoming the mainstream of China's television industry. However, the path of internet TV development is not smooth. As the number of users continues to grow, the future internet TV market will see the entry of more companies, leading to fiercer competition.
Cable TV and IPTV have already fallen behind in the face of intense competition. In the future market, they will no longer be the primary competitors; the real competitors will be the newly emerging companies. In this competitive landscape of survival of the fittest, the future internet TV industry will enter a white-hot phase.
Furthermore, as internet TV continues to develop, users' demand for personalized customization will steadily increase. In the future, internet TV will provide "customized" services based on user needs, allowing users to assemble programs based on their preferences to create personalized viewing experiences.
Therefore, the future direction of internet TV development is clear: it will move towards personalized customization. The rise of internet TV has also driven the development of smart TV and smart home markets. With the rapid growth of the internet TV industry, users' demand for devices in their homes has also increased. To better enjoy the convenience brought by internet TV, many users have replaced their old TVs with smart TVs. Additionally, to enhance the viewing experience, some users may upgrade their home network environment. The popularity of internet TV and user demand for various devices have also encouraged many companies to launch smart home devices such as smart speakers and smart soundbars. The rise of the internet TV industry has provided a broad audience for smart devices and has also propelled the rapid development of the smart home market.
Conclusion
The rapid rise of the internet TV industry has gradually replaced traditional television products, such as cable TV and IPTV. While traditional television is being disrupted, it should also contemplate its future development direction and how it can survive in the new landscape. Only through ongoing innovation and transformation can it stay at the forefront of the development trend and avoid being eliminated by the times.
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