Alibaba Entertainment Creates Digital Human Matrix, Five "Afternoon Tea Recommenders" Debut

Tech 2024-09-02 10:44:53 Source: Network

Alibaba Entertainment Creates Digital Human Matrix, Five "Afternoon Tea Recommenders" DebutOn September 2nd, Alibaba Entertainment teamed up with Ele.me to launch five digital human "Afternoon Tea Recommenders

Alibaba Entertainment Creates Digital Human Matrix, Five "Afternoon Tea Recommenders" Debut

On September 2nd, Alibaba Entertainment teamed up with Ele.me to launch five digital human "Afternoon Tea Recommenders." Consumers can use AR to scan a code and see them "standing" in front of them, sharing "milk tea quotes." These five digital humans are Dai Lanting, Zhang Youchi, Meng Zhiyu, Yuan Yi, and Lu Xiaozai. They form the digital human matrix recently launched by Alibaba Entertainment. With strong commercial returns and trendy artistic characteristics, the digital human applications under Alibaba Entertainment have become more diverse, becoming a "regular army" in the entertainment and marketing fields.

It is understood that this digital human matrix was created by the Entertainment Group using AI technology. Each digital human has its own height, age, zodiac sign, profession, personality, and hobbies. A relevant Alibaba Entertainment official said, "We will plan different development paths for the matrix members based on their different characteristics. For example, Lu Xiaozai's national style temperament and strong empathy make her more suitable for costume dramas, Xianxia, and other film and television content. Meng Zhiyu's calmness, fashion, and uniqueness are more in line with the brand tone of light luxury brands and jewelers."

As a leading company in China's digital human field, Alibaba Entertainment has rich creative ability and cooperative experience in technical capabilities, application scenarios, and IP presentation. Lu Xiaozai, a member of the digital human matrix, is the result of Alibaba Entertainment Group's cooperation with Thailand's T&B Global Media Group in "content going global and importing" and "digital humans and AI." She is also the first ultra-realistic large-model digital human created by a Chinese company for the overseas market. She will be active in the Chinese and Thai cultural and entertainment fields, including starring in the short drama "Lu Xiaozai's Journey of Human Delights," animated films, and more.

Previously, as the first ultra-realistic digital human created by Alibaba Entertainment, "Lily" gained widespread recognition for her role in the web drama "The Outcast." She became the first digital human actor to star in a live-action drama series. Not long ago, Lily also signed with Damai, entering the music field as a virtual musician. Previously, Lily had already collaborated with international brands such as Huawei, Intel, MLB, and Samsung through endorsements, live streaming, digital collectibles, and other forms.

Currently, China's digital human industry is developing rapidly. Some industry organizations predict that by 2025, the scale of the industry driven by Chinese digital humans and the core market scale will reach 640.27 billion yuan and 480.6 billion yuan, respectively. Its application scenarios will also become more diverse. It is understood that the digital human matrix launched by Alibaba Entertainment this time will also be applied to drama series, variety shows, documentaries, animation, and other multi-faceted fields.

The "Afternoon Tea Recommenders" of the digital human matrix, with their distinct personalities and unique charm, bring consumers a new interactive experience. As technology continues to develop, digital humans will play an even greater role in entertainment, marketing, culture, and other fields, creating more exciting experiences for users.

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: Alibaba Entertainment Creates Digital Human Matrix Five Afternoon Tea