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Is Apple Losing Its Crown in China?

Tech 2024-09-20 02:13:13 Source: Network
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Is Apple Losing Its Crown in China?Once the hottest smartphone in China, the iPhone is gradually losing its charm in the Chinese market. In the second quarter of 2024, iPhone completely "evaporated" from China's smartphone sales rankings, becoming just "other brands

Is Apple Losing Its Crown in China?

Once the hottest smartphone in China, the iPhone is gradually losing its charm in the Chinese market. In the second quarter of 2024, iPhone completely "evaporated" from China's smartphone sales rankings, becoming just "other brands." The latest iPhone 16 series has also met with mixed reviews, with pre-orders falling short of expectations. What happened to Apple's once unshakeable position?

Is Apple Losing Its Crown in China?

Bland Design and Growing Fatigue

Is Apple Losing Its Crown in China?

Remember the iPhone 4, a revolutionary design that shook the entire smartphone market, leaving Nokia and Blackberry in the dust? Apple seems to have lost its edge. From the iPhone 13 to the iPhone 16, the design changes have been minimal. It's like going on a trip to Xinjiang and being blown away by the beauty on the first day, then after three days, even the most stunning views start to feel ordinary. Apple's innovative spirit is fading away with consumer "aesthetic fatigue."

Is Apple Losing Its Crown in China?

Over-saturated Hardware, Consumers Seeking Practicality

Is Apple Losing Its Crown in China?

Despite the ProMAX model boasting a massive screen and impressive hardware, consumers are asking, "Is it really necessary to be so big and expensive?" With 3nm manufacturing processes from TSMC and the A18 chip pushing hardware to its limits, consumers are shifting their focus away from "flashy but useless" upgrades and towards practical applications and unique features.

Is Apple Losing Its Crown in China?

High Prices Alienate Consumers, Cost-Effectiveness is King

Is Apple Losing Its Crown in China?

iPhone's pricing has always been a sticking point. The iPhone 16 starts at 5999 yuan for the standard edition, 6999 yuan for the Plus edition, and skyrockets to 7999 yuan for the Pro edition. For many consumers, this is akin to buying a "house" within the smartphone world it's better to avoid it entirely, otherwise, your wallet will be considerably lighter.

Is Apple Losing Its Crown in China?

In a sluggish economic recovery with rising prices, this pricing strategy amounts to shooting oneself in the foot. After all, consumers have plenty of options these days. Domestic brands offer not only better value for money but also increasing innovation. Huawei, Xiaomi, and other domestic brands are not only hitting consumers where it hurts (price) but also surpassing Apple in innovation. For example, on the same day the iPhone 16 was released, Huawei launched its innovative tri-folding screen phone, garnering over 6.2 million pre-orders.

Is Apple Losing Its Crown in China?

Falling Behind in AI, Surpassed by Domestic Brands

This is the age of Artificial Intelligence, but Apple's AI features have disappointed many consumers. The iPhone 16's AppleIntelligence feature, touted as a "smart assistant" on par with ChatGPT, unfortunately, only offers Chinese language support in 2025. It's like ordering a restaurant's signature dish and being told you have to wait a year to get it who would wait? In contrast, Huawei and other domestic brands have mature AI features already in place, while ChatGPT has become an essential tool for many. Apple's "slow-paced" approach simply doesn't resonate with consumers, even some die-hard Apple fans are starting to waver.

"De-Apple-ification" Trend Emerges, Brand Loyalty Declines

Once upon a time, the iPhone was synonymous with high-end phones in China. Owning an iPhone was a status symbol, exuding a sense of "premiumness." But now, the rise of domestic phones has dethroned the iPhone, and consumers are no longer blindly chasing Apple, instead, focusing on the practical benefits a phone can bring to their daily lives.

Huawei, Xiaomi, vivo, and other brands have closed the gap with Apple through innovation, even surpassing Apple in some features. Meanwhile, Apple remains steadfast in its "premium" pricing and conservative design, creating a sense of distance for consumers and gradually eroding brand loyalty. People are now more concerned about value for money and actual user experience, and the "halo effect" of Apple is diminishing in the Chinese market.

Apple's Dilemma and the Question: Stick or Transform?

Faced with declining sales, how should Apple respond? Should it stick to its high-end strategy or lower its stance and introduce more relatable products? This is not only Apple's dilemma but also a question the global market is asking.

The Chinese market is no longer the same place where people looked to foreign brands for approval. Domestic smartphone manufacturers have made significant progress. To regain its momentum, Apple needs to rediscover its "initial mission" daring to disrupt itself and lead trends.

Brand Innovation is the Key to Staying Ahead

Apple's current predicament serves as a reminder: no matter how glorious the past, we cannot ignore the changing times and the choices of the market. After all, consumers always vote with their wallets. No matter how powerful a brand is, it must continuously innovate and stay attuned to market trends to truly stay ahead of the game.


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