Kuaishou Rural Ecology Conference Kicks Off, Joining Hands with New Farmers to Create a Better Life
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Kuaishou Rural Ecology Conference Kicks Off, Joining Hands with New Farmers to Create a Better LifeOn November 4th, the highly anticipated 2024 Kuaishou Rural Ecology Conference will grandly open in the scenic Dali, Yunnan. Themed "Joining Hands with New Farmers to Create a Better Life," the conference aims to foster the development of the rural sector and promote rural revitalization by building a platform for communication and collaboration
Kuaishou Rural Ecology Conference Kicks Off, Joining Hands with New Farmers to Create a Better Life
On November 4th, the highly anticipated 2024 Kuaishou Rural Ecology Conference will grandly open in the scenic Dali, Yunnan. Themed "Joining Hands with New Farmers to Create a Better Life," the conference aims to foster the development of the rural sector and promote rural revitalization by building a platform for communication and collaboration.
The conference will bring together Kuaishou executives and leaders from relevant business lines, including Urjina, head of Kuaishou Rural Community Content Center, Gao Jianbo, head of Kuaishou Author Growth and Supply Center, and Yin Chao, head of Kuaishou Youth Entertainment Content Center. They will provide a comprehensive interpretation of the new trends and opportunities in the 2024 Kuaishou Rural Ecology from perspectives such as rural content ecosystem, rural creator support and monetization, and village entertainment.
Professor Ke Bing-sheng, former president of China Agricultural University, will grace the conference and deliver a speech sharing insights on topics like innovative digital platforms supporting rural revitalization. Outstanding Kuaishou rural creators from across the country will also gather to share their growth stories, creative experiences, and monetization secrets.
The conference will also present the "2024 Kuaishou Rural Creator Golden Barley Award" list, recognizing outstanding rural creators and inspiring more creators to showcase their talents and shine on the Kuaishou platform.
This conference has specially added an experiential segment called "Kuaishou Village Grand Market," featuring seven themed sections: "Help Farmers Group," "Amazing Local Products," "Village Red," "Village Wind Food Street," "Skilled Craftsmen of Our Village," "Talented People Please," and "Village Entrance Stage." The aim is to showcase vibrant new farmer communities through diverse offline experiences, providing creators with opportunities for deep interaction and fostering their collective growth.
As a new type of inclusive digital community, Kuaishou has consistently focused on the development of the rural sector and played a significant role in cultivating new farmers, driving new agriculture, and building new rural areas.
Motivated by Kuaishou, more and more young people are choosing to return to their hometowns for development, with 90s-born Song Danyang being a prime example. She holds a master's degree in plant protection from Henan Agricultural University and has been operating the "Peach Doctor Agriculture Song Teacher" account on Kuaishou since 2020, dedicated to teaching fruit tree planting techniques to farmers. To date, she has produced over 2,400 videos, achieved a doubling of online sales, and helped over 700,000 fruit farmers learn agricultural techniques on Kuaishou.
In terms of creator support policies, this conference will unveil upgraded versions of the "Rural Cultivation Plan" and "Village Red Plan," aiming to further support creators in increasing their income and facilitating the connection between agricultural products and sales, creating a more vibrant new farmer community. Meanwhile, the conference will also announce corresponding support plans for industry upstream and downstream groups such as e-commerce talents, local life agricultural supply merchants, and other monetization models like commercial orders and knowledge-paid services.
Kuaishou's unique private domain trust and deep integration in the rural industrial chain provide agricultural supply merchants with wider sales channels, offer more convenience for agricultural product sales, and enhance the reliability of influencer e-commerce sales, facilitating diverse monetization for new farmers.
Zhao Xiuming, an 85s-born single mother known as "Sister Mingming" from Wangkui County, Suihua City, Heilongjiang Province, is a typical case of successful e-commerce sales through the Kuaishou platform. With her genuine, relatable, and warm content showcasing rural life in Northeast China, she has attracted a large following and successfully introduced Hailun soybean oil, Suihua bread, and other Northeast specialties to the market.
From rural to "pan-rural," content on the Kuaishou platform continues to enrich and expand. Here, you can explore agricultural technology, agricultural supplies, agricultural products, and experience the rich rural customs and traditions. Village secretaries leading villagers to prosperity, experts sharing agricultural techniques, village idols singing and dancing, and villagers sharing their colorful lives - they all use Kuaishou to shine their light and illuminate the future of rural areas.
Zhang Wei, the 94-born village secretary of Yangping Village, Pengyang County, Guyuan City, Ningxia, is a prime example. Through her Kuaishou account "Village Secretary Zhang Wei," she documents Yangping Village's authentic rural life, successfully driving tourism development in the village. In June of this year, when red plum apricots faced a glut in the village, she successfully resolved the sales issue through agricultural aid live-streaming, helping villagers increase their income.
In addition to launching creator support plans, Kuaishou continues to cultivate rural entertainment, inspiring a resurgence of vitality in rural culture. For example, "Village Super Bowl" uses rural singing to showcase the new face of rural revitalization, creating a nationwide phenomenon. Activities like "Old Iron Fashion Week" and "Dialect Singing Contest" also showcase the unique cultural and artistic charm of rural areas.
The exciting content of the 2024 Kuaishou Rural Ecology Conference will be available on the Kuaishou platform at 3 pm on November 4th. Users can search "Rural Ecology Conference" to gain a comprehensive understanding of Kuaishou's rural traffic direction and monetization policies in 2024, unlock a wealth of rural creator experience sharing, and effectively improve their content creation and monetization capabilities.
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