Fliggy Partners with Hello! China to Boost High-Quality Inbound Tourism

Tech 2024-11-25 16:37:51 Source: Network

Fliggy Partners with Hello! China to Boost High-Quality Inbound TourismOn November 25, 2024, at the 2024 China International Travel Mart hosted by the Ministry of Culture and Tourism (MCT), Fliggy, Alibaba's online travel platform, officially partnered with the China Cultural Exchange Center of the MCT, becoming a member of the Hello! China inbound tourism partnership program. This collaboration signifies Fliggy's active participation in promoting and developing China's inbound tourism, contributing to its high-quality growth

On November 25, 2024, at the 2024 China International Travel Mart hosted by the Ministry of Culture and Tourism (MCT), Fliggy, Alibaba's online travel platform, officially partnered with the China Cultural Exchange Center of the MCT, becoming a member of the Hello! China inbound tourism partnership program. This collaboration signifies Fliggy's active participation in promoting and developing China's inbound tourism, contributing to its high-quality growth.

The Hello! China inbound tourism partnership program, initiated by the China Cultural Exchange Center of the MCT, aims to foster the vigorous development of China's inbound tourism. Adhering to the principles of voluntary participation, amicable negotiation, collaborative cooperation, and shared achievements, the program has built a three-dimensional cooperation system involving provincial (regional/municipal) culture and tourism administrative departments and high-quality enterprises and institutions from various fields. This system effectively integrates resources from the central government, local governments, and numerous enterprises, providing strong support for the development of inbound tourism.

Fliggy Partners with Hello! China to Boost High-Quality Inbound Tourism

By effectively combining central-local government cooperation with market-oriented mechanisms, the Hello! China program strives to break down information barriers and enhance the overall image and attractiveness of China's inbound tourism. Participants will work together to provide overseas tourists with a more high-quality, convenient, and enriching travel experience, thereby attracting more international tourists to experience China's unique charm.

As a leading online travel platform in China, Fliggy's participation injects new vitality into the Hello! China program. Fliggy boasts a vast user base and a sophisticated technological platform, effectively reaching potential tourists worldwide. Its rich tourism product resources, including air tickets, hotels, and scenic spot tickets, provide one-stop travel services for overseas tourists, significantly improving travel convenience.

Prior to this collaboration, Fliggy had actively participated in various Hello! China program activities. In January this year, at the Hello! China 2024 China Northern Ice and Snow Tourism Overseas Promotion Season Malaysia Special Event, Fliggy, together with Alipay, officially launched the China Travel Air Ticket Plan, offering air ticket subsidies to overseas tourists intending to visit China. This initiative effectively lowered the threshold for overseas tourists to travel to China, attracting more tourists to book flights to China through the Fliggy platform.

The successful implementation of the China Travel Air Ticket Plan, which has since expanded to the UAE and beyond, including hotel and train ticket subsidies during the "China Inbound Tourism Shanghai Station" event, laid a solid foundation for subsequent cooperation and broadened its reach and appeal.

Fliggy's participation in the Hello! China program not only leverages its platform advantages to provide overseas tourists with more convenient travel services but also enhances its brand influence and expands its international market share through participation in program activities. Fliggy will also actively cooperate with the China Cultural Exchange Center of the MCT to jointly formulate and implement a series of promotional strategies to attract more international tourists to learn about and experience China's cultural and tourism resources.

This collaboration is a significant step for Fliggy in actively fulfilling its social responsibility and supporting the development of China's tourism industry. Fliggy will fully leverage its strengths and work closely with partners in the Hello! China program to jointly promote the high-quality development of China's inbound tourism and make positive contributions to promoting cultural exchange and cooperation between China and other countries.

Through its cooperation with the Hello! China program, Fliggy will not only benefit from development opportunities but also make significant contributions to promoting China's inbound tourism and enhancing China's competitiveness in the international tourism market. Fliggy will continue to focus on and participate in the promotion of China's inbound tourism, contributing more to its high-quality development. Fliggy will continue to increase investment and innovate its service models to provide overseas tourists with even higher-quality, efficient, and personalized travel services, contributing to the sustained and stable growth of inbound tourism. This aligns not only with Fliggy's strategic planning but also with the national policy goals of promoting high-quality development of the tourism industry.

The partnership between Fliggy and the Hello! China program heralds new development opportunities for China's inbound tourism market. Both sides will complement each other's strengths and work together to showcase a more vibrant and diverse China to global tourists. This successful collaboration also provides a valuable reference for other online travel platforms, pushing the entire industry towards greater standardization, professionalism, and internationalization. This is of significant importance for enhancing the overall image and international competitiveness of China's tourism industry. We look forward to Fliggy playing an even greater role in the Hello! China program and contributing more to the vigorous development of inbound tourism in China.

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