Tracing the Ancient Shu Road, Winds of the Three Kingdoms: Global Influencer Shu Road Journey Launches
AD |
Tracing the Ancient Shu Road, Winds of the Three Kingdoms: Global Influencer Shu Road Journey LaunchesOn December 16th, the launch ceremony for "Tracing the Ancient Shu Road, Winds of the Three Kingdoms," a global influencer program, was grandly held in Chengdu. The event, organized by the Sichuan Provincial Radio and Television Bureau and the Sichuan Daily Newspaper Group, is a five-day journey focusing on the historical Shu Road and the cultural context of the Three Kingdoms period
Tracing the Ancient Shu Road, Winds of the Three Kingdoms: Global Influencer Shu Road Journey Launches
On December 16th, the launch ceremony for "Tracing the Ancient Shu Road, Winds of the Three Kingdoms," a global influencer program, was grandly held in Chengdu. The event, organized by the Sichuan Provincial Radio and Television Bureau and the Sichuan Daily Newspaper Group, is a five-day journey focusing on the historical Shu Road and the cultural context of the Three Kingdoms period. It invites 19 international online influencers from around the globe to Sichuan to experience and create content showcasing the profound cultural heritage of the Shu Road and the unique charm of Three Kingdoms history to a global audience.
The launch ceremony was attended by distinguished guests including Li Xiaojun, Director of the Sichuan Provincial Radio and Television Bureau; Chen Lan, Chairman and President of the Sichuan Daily Newspaper Group; and Liu Zhen, Vice President of Kuaishou Technology, among others. Influencers from Japan, South Korea, Mexico, Brazil, and other countries, along with representatives from provincial and municipal media and Sichuan's outbound enterprises, gathered to embark on this journey of exploration.
The atmosphere was vibrant, with overseas key opinion leader (KOL) Kiko expressing her anticipation for the trip. She stated that since becoming a social media blogger, she has been dedicated to incorporating the rich and profound Chinese culture into her work, and this Shu Road journey will undoubtedly provide abundant material and inspiration for her creations.
The 19 participating overseas influencers and creators boast a combined following of over ten million. From December 16th to 20th, they will travel to Chengdu, Deyang, Guangyuan, and Nanchong, visiting significant historical and cultural sites such as the Sanxingdui Museum, Zhaohua Ancient City, Cuiyun Corridor, and Jianmenguan. These locations are not only vital representations of Shu Road and Three Kingdoms culture but also embody rich historical and cultural connotations, serving as indispensable chapters in understanding Chinese history and culture.
Historically, the ancient Shu Road served as a crucial artery of transportation, a military thoroughfare, and a cultural link, playing a pivotal role in the political, economic, and cultural development of ancient China. Today, the Shu Road continues to hold immense value for historical research, cultural preservation, ecological protection, and tourism development. Its abundant natural and cultural heritage attracts a growing number of domestic and international tourists, making it a shining emblem of Chinese cultural tourism.
The "Tracing the Ancient Shu Road, Winds of the Three Kingdoms" event is not only a significant cultural exchange but also opens a new window for a global audience to understand Chinese traditional culture and history, spreading the allure of the Shu Road and Three Kingdoms culture worldwide and fostering cross-cultural exchange and understanding.
In recent years, the Sichuan Provincial Radio and Television Bureau has actively worked to enhance its international communication capabilities, focusing on representative elements of Sichuan culture such as "Three Kingdoms, Three Sus (Su Shi, Su Xun, Su Zhe), Sanxingdui, intangible cultural heritage, Shu Road, and giant pandas." Through the development of international communication and audio-visual service brands like "Hundred Sichuan Works," "Mysterious Shu Charm," and "Shot in Sichuan," it actively integrates global creative forces and channel resources, utilizing new media forms like short videos, micro-shorts, and new audio-visual content to effectively disseminate Chinese culture and elevate Sichuan's international influence.
Within the context of the current China-Japan-Korea Cultural Exchange Year, the Sichuan Provincial Radio and Television Bureau and the Sichuan Daily Newspaper Group have joined forces, employing a "government + media + enterprise" collaboration model. This innovative approach involves inviting overseas creators to Sichuan for on-site creation, building an overseas "creator partner group" for Sichuan's audio-visual industry, incubating high-quality overseas audio-visual content themed around the "Shu Road," and continuously expanding the international recognition and influence of the "Shu Road" brand.
A key feature of this event is the government providing the platform and media offering support, maximizing the creative power and influence of overseas influencers. The Sichuan International Communication Center leverages its resources to build a creator platform, utilizing content collaboration, copyright agreements, online planning, and offline activities to connect with over 740 overseas bloggers, forming a robust international communication network. During the event, the Sichuan International Communication Center will provide comprehensive coverage, collaborate with overseas influencers on joint creations, and actively interact with KOLs on overseas social media platforms to generate strong synergy and ensure optimal communication results.
Furthermore, the event involves deep collaboration with the global short-video and live-streaming platform Kuaishou, and includes the participation of Peking University international students in the creation of high-quality "Shu Road" themed content. Kuaishou will leverage its vast user base and strong dissemination capabilities to better reach a massive audience in different countries and regions. Peking University professors and students will contribute unique perspectives to video creation, exploring historical stories and spiritual relics along the Shu Road, adding fresh perspectives and vitality to the event content.
During the event, overseas influencers will create diverse online audio-visual works through Vlogs, micro-documentaries, creative short videos, and live streams, publishing them on international mainstream social media platforms such as YouTube, Facebook, and Instagram. These works will comprehensively showcase the natural beauty, historical sites, and folk culture of the Shu Road, vividly and authentically portraying the unique charm of Sichuan.
This event aims to provide a broad creative platform for domestic and international creators, combining the dissemination advantages of overseas social media platforms to continuously expand Sichuan's international reputation and influence, further enhancing its cultural image on the global stage.
The event received significant support from the Network Live Broadcast Committee of the China Television Artists Association, Peking University's Integrated Media Center, Chuan Guan News, Cover News, Deyang Municipal Bureau of Culture, Radio, Television and Tourism, Guangyuan International Communication Center, and the Nanchong Municipal People's Government Information Office, reflecting the widespread attention and support for this initiative. This event is poised to be a successful model of cultural exchange and dissemination, contributing to the global promotion of Sichuan's culture.
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])
Mobile advertising space rental |
Tag: the Shu Road Tracing Ancient Winds of Three Kingdoms
The 12th China University Students' Polymer Materials Innovation and Entrepreneurship Competition Finals Grand Opening in Guangrao County
NextSeres: A Pioneer in ESG Practices, Driving Sustainable Development of China's New Energy Vehicle Industry
Guess you like
-
Pinduoduo's "Trillion-Yuan Support" Plan: A Three-Year, 100 Billion Yuan Investment to Build a Multi-Win Business EcosystemDetail
2025-04-03 14:41:29 11
-
Huyu Xianxiang and AVIC Optoelectronics Institute Forge Strategic Partnership to Shape China's eVTOL Avionics LandscapeDetail
2025-04-02 18:39:02 1
-
Haier Smart Home's 8th Global R&D Innovation Awards: Illuminating Better Lives with Technology, Achieving User SatisfactionDetail
2025-04-02 15:57:33 21
-
Huawei's 2025 China Digital Power Partner Conference: Carbon-Neutral Path for China, Shared Value CreationDetail
2025-03-31 18:57:09 11
-
OPPO Think Tank: A New Paradigm for Chinese Enterprises' Globalization From Wusha Village to the Global High-End MarketDetail
2025-03-31 18:48:21 1
-
ICLR 2025: Chinese Universities and Companies Showcase AI Prowess with Numerous Accepted Papers; Stanford-HKUST Collaboration Achieves Perfect ScoreDetail
2025-03-31 14:54:45 11
-
Huawei HarmonyOS Smart Home Partner Summit: Deep Dive into Spatial Intelligence Transformation and Ecosystem Development StrategyDetail
2025-03-31 13:01:45 1
-
AI Large Models Drive Innovation in Humanoid Robots and Autonomous Driving: 2025 as a Key MilestoneDetail
2025-03-31 13:00:04 1
-
Eight Cities Pilot Credit Supervision Data Openness, Empowering Micro and Small Enterprises with Mobile Payment PlatformsDetail
2025-03-26 09:32:47 1
-
Xiaomi's "Just a Little Profit": The Deep Logic and Sustainability Behind its Low-Margin StrategyDetail
2025-03-25 15:07:32 21
- Detail
-
The Ninth Huawei ICT Competition China Challenge Finals Conclude Successfully: Kunpeng and Ascend Tracks Crown Their ChampionsDetail
2025-03-24 16:26:03 11
-
Ronshen Sugar Cube Refrigerator: The Official Product of the 2025 FIFA Club World Cup, Ushering in a New Era of Healthy Food PreservationDetail
2025-03-24 15:40:35 21
-
Zhihu Launches New Version of Zhihu Straight Answer: Deep Integration of AI and Community to Enhance Professionalism and CredibilityDetail
2025-03-24 14:04:38 1
-
China Construction Ninth Harmony (Zhongjian Jiuhe) and Huawei HarmonyOS Smart Home Deepen Strategic Partnership at AWE2025, Building a Green and Intelligent Future HomeDetail
2025-03-23 15:21:15 41
-
ZuoYeBang Books Leads the New Trend in Intelligent Education Publishing at Changsha Book FairDetail
2025-03-21 15:15:33 1
-
Tianyancha: Shielding Consumer Safety and Reshaping Business Trust with DataDetail
2025-03-21 08:47:58 1
-
Hisense at AWE2025: AI Empowerment, Leading the Transformation of Future Smart LivingDetail
2025-03-20 18:24:11 1
-
Haier TV Makes a Stunning Debut at AWE 2024: Zhiyuan AI Large Model and PureScene Care Screen Usher in a New Era of Smart HomesDetail
2025-03-20 15:17:20 1
-
China Power's Xin Yuan Zhi Chu (New Source Smart Storage): Open Energy Intelligence Computing Center Leads Intelligent Transformation of the Energy IndustryDetail
2025-03-20 15:15:39 1