He Xiaopeng: Lei Jun's Advice and the Future of XPeng Motors

Tech 2025-01-10 14:01:12 Source: Network

He Xiaopeng: Lei Jun's Advice and the Future of XPeng MotorsOn January 10th, XPeng Motors' official social media platform published a summary of a recent interview with its founder, He Xiaopeng. In the interview, He Xiaopeng shared valuable advice he received from Xiaomi founder Lei Jun, along with his unique insights on marketing, social media, and internal company communication

On January 10th, XPeng Motors' official social media platform published a summary of a recent interview with its founder, He Xiaopeng. In the interview, He Xiaopeng shared valuable advice he received from Xiaomi founder Lei Jun, along with his unique insights on marketing, social media, and internal company communication.

He Xiaopeng: Lei Jun

Lei Jun's core advice was to encourage He Xiaopeng to step out of his comfort zone of focusing solely on technology and products, actively participate in marketing activities, and deeply engage with social media to build stronger connections with users. He Xiaopeng candidly acknowledged Lei Jun's superior performance in social media management, stating, "He does this far better than I do."

He Xiaopeng's response to Lei Jun's advice reflects his emphasis on user relationships and a clear understanding of his own shortcomings. He admitted that actively engaging on social media, understanding user needs, and building friend-like relationships requires continuous learning and isn't a shortcut. "I don't think there are any tricks," he emphasized the importance of persistent effort, implying that managing user relationships requires dedicated time and effort to learn and practice. This also indirectly reflects XPeng Motors' increasing focus on user feedback and market demands.

This interview wasn't merely a simple response to Lei Jun's advice; it showcased He Xiaopeng's in-depth thinking on corporate management and development strategy. He views Lei Jun as a successful role model and acknowledges that Lei Jun and Xiaomi's achievements have been both inspiring and motivating for XPeng Motors. He Xiaopeng's insightful comment, "Mr. Lei is our role model, but perhaps at certain stages, we are also a source of motivation and pressure for him," suggests a competitive yet mutually beneficial relationship between the two companies. This also reflects the intense competition within the Chinese new energy vehicle market and the mutual inspiration amongst entrepreneurs.

The interview also touched upon XPeng Motors' internal management. He frankly stated, "The CEO is always the last to know the truth." This statement reveals the asymmetry of information in corporate management and how top management often struggles to fully grasp the true thoughts of frontline employees and the actual situation within the company. However, He Xiaopeng found a solution utilizing social media. He believes that through social platforms, he can "see (the truth) 100% truthfully, comprehensively, and objectively." This indicates He Xiaopeng is actively using social media platforms as a crucial tool to understand internal company dynamics, gather user feedback, and improve operations.

He Xiaopeng's perspective isn't just about using technical tools; it reflects his exploration and innovation in corporate management models. He doesn't solely rely on traditional management methods but actively embraces new communication channels, using social media and other tools to build a more transparent and efficient internal communication mechanism. This proactive approach also reflects XPeng Motors' flexibility and innovation as a new company in adapting to a rapidly changing market and user needs.

Lei Jun's advice and He Xiaopeng's emphasis on social media and user relationships point towards a shift in XPeng Motors' future development strategy. This indicates XPeng Motors is actively transitioning from a purely technology-driven model to one that prioritizes user experience and marketing. Whether this transformation will be successful remains to be seen, but He Xiaopeng's focus on user needs and proactive learning attitude undoubtedly provide crucial momentum and direction for XPeng Motors' future development. By actively engaging on social media and listening to user feedback, XPeng Motors may be able to more accurately grasp market trends and gain a more advantageous competitive position. He Xiaopeng's remarks also offer invaluable experience and inspiration for other entrepreneurs, highlighting the need to embrace change and continuously learn and adapt to new market environments. Only then can they stand out in fierce market competition and achieve ultimate success.

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