Lei Jun, Xiaomi's founder, chairman, and CEO, has set a new goal: learning to drive a forklift!

Tech 2025-01-15 10:22:30 Source: Network

Lei Jun, Xiaomi's founder

Lei Jun, Xiaomi

Xiaomi's car factory will open its doors to the public for 16 visits in February, as announced by Lei Jun himself. He shared the plan on social media, humorously adding that he'll be setting a new personal goal learning to operate a forklift. This announcement quickly sparked online discussion, with many praising Lei Jun's enthusiasm for learning and commending Xiaomi's transparent operational approach.

The factory tour program is extensive, with a total of 16 sessions expected to host 960 visitors. To cater to diverse schedules, Xiaomi has meticulously arranged visit times, including special Lunar New Year sessions and weekday/weekend options. The Lunar New Year sessions run from the fifth to the seventh day of the festival, offering five opportunities for users to celebrate the holiday at the factory. Considering the school holidays, Xiaomi has also thoughtfully added weekday sessions on Monday mornings and weekend sessions on Saturday mornings to increase accessibility.

Lei Jun's announcement to learn forklift operation undoubtedly adds a touch of fun to the factory tour. It not only reflects his personal attention to and deep understanding of car manufacturing but also showcases Xiaomi's proactive communication with its users. This seemingly simple act of learning to drive a forklift underscores Lei Jun's focus on detail and his stringent demands for product quality. A successful entrepreneur needs not only a strategic vision but also a hands-on approach to every detail to ensure final product quality. Lei Jun's commitment to learning to operate a forklift is a vivid embodiment of this entrepreneurial spirit.

The open factory tours provide consumers with a firsthand look at Xiaomi's car production process. By witnessing each stage of car manufacturing, consumers gain a deeper understanding of Xiaomi's production techniques, technological capabilities, and quality control measures. This transparent approach enhances consumer trust in Xiaomi cars and elevates the Xiaomi brand image. In today's fiercely competitive automotive market, Xiaomi's strategy of bridging the gap with users is a smart move.

Beyond showcasing the production process, the factory tours offer Xiaomi valuable opportunities for direct communication with consumers. Face-to-face interactions enable Xiaomi to better understand consumer needs and feedback, allowing for product and service improvements and increased user satisfaction. This helps Xiaomi better grasp market trends, enhance its competitiveness, and achieve greater success in the future automotive market. Lei Jun's goal of learning to drive a forklift perhaps symbolizes Xiaomi's commitment to continuous improvement and excellence. The open factory tours further demonstrate Xiaomi's dedication to building stronger relationships with its users. We look forward to Xiaomi's continued success in the future.

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