Successive bankruptcy will be the only outcome of Wal Mart, Yonghui and other large supermarkets
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In my memory, I have not visited a large supermarket for several years. Yesterday, I suddenly became interested in shopping at Wal Mart with my wife
In my memory, I have not visited a large supermarket for several years. Yesterday, I suddenly became interested in shopping at Wal Mart with my wife. I really surprised my chin. There were more waiters than customers in the huge mall. I could not help feeling a thousand emotions. It seems that the development of large supermarkets has gradually declined and it is difficult to move forward.
In recent years, with the rise of e-commerce, more and more consumers tend to shop online, which has had a great impact on traditional large supermarkets such as Wal Mart and Yonghui Supermarket. Although supermarkets can provide a wider variety of products, better services, and a better shopping experience, these are no longer the only reasons why consumers choose supermarkets.
The advantage of e-commerce is that the price is cheaper. The 800g milk powder in Pinduoduo is about 168 yuan per can, while in Wal Mart, it costs 288 yuan per can. Pampers, the same type of paper diapers for babies, costs about 88 yuan per bag on Taobao, Pinduoduo and other platforms, and 138 yuan per bag in Wal Mart. I don't know how competitive a supermarket can be at such a price?
Of course, this is also because e-commerce does not have physical storefronts and personnel costs, they can provide more affordable prices to attract consumers. In contrast, large supermarkets need to pay various costs such as rent, personnel salaries, water and electricity bills, which makes their product prices relatively high. In addition, e-commerce can also obtain more favorable prices through a large number of procurement and channel advantages, which is incomparable to supermarkets.
The convenience of e-commerce is also unparalleled by supermarkets. Shopping in large supermarkets requires time and energy, queuing to checkout, and carrying heavy items home. In e-commerce shopping, all products can be easily purchased at home without queuing or carrying heavy loads, which is very convenient. In addition, e-commerce can also provide more flexible delivery times and methods, making it more convenient for consumers to receive the products they have purchased.
The interactivity of e-commerce is also something that supermarkets cannot achieve. In e-commerce shopping, consumers can express their opinions and suggestions through comments, ratings, sharing, and other means, which also provides a platform for e-commerce to interact with consumers. In contrast, the interactivity of large supermarkets is relatively low, and consumers need to find ways to provide feedback themselves.
At present, large supermarkets are struggling under the impact of e-commerce, and it can be foreseen that in the future, consecutive closures will only be the only outcome for large supermarkets.
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