Isn't WeChat the latest ranking of the top ten instant messaging software in the world?

Tech 2023-05-26 08:02:07 Source: Network

With the continuous improvement of global digitization, the application range of various instant messaging software (IM) is also becoming increasingly widespread. According to the "Connected Life" statistics released by global research consulting firm TNS, the number of people using instant messaging globally increased by 12% year-on-year in 2022, with 55% of internet users using instant messaging every day and up to 76% using it every week

With the continuous improvement of global digitization, the application range of various instant messaging software (IM) is also becoming increasingly widespread. According to the "Connected Life" statistics released by global research consulting firm TNS, the number of people using instant messaging globally increased by 12% year-on-year in 2022, with 55% of internet users using instant messaging every day and up to 76% using it every week. From traditional SMS and QQ to later WeChat, WhatsApp, SnapChat, Facebook Messenger, etc., people are increasingly using chat communication software.

Cloud Slice has compiled a global ranking of the top ten social communication software, to see which software has the widest user resources and the greatest business development potential worldwide.

10th Signal-100 million users

Signal is an instant messaging software that provides encrypted communication, allowing users to engage in peer-to-peer private chats and calls.

advantage

Client and server open source;
Default private and group chat end-to-end encryption;
Pure without advertising, without complex functions.

limit

Registering to use Signal must be bundled with your phone and cannot be logged in separately on a computer device

Ninth KAKAOTALK-150 million users

KaKaoTalk is the most popular chat application in South Korea, providing chat, voice call, and video call functions similar to Line and WhatsApp. At the same time, it also provides some other functions, such as interactive games and digital content purchasing.

advantage

Free useKakaoTalk supports common system platforms such as iOS and Android, and is completely free to download and install.
Easy and Easy to UseIt can handle personal affairs other than communication, such as using the PLUS calendar, which can easily view events and anniversaries scattered in different chat rooms, as well as having a smart assistant "Jordan" to remind you of any upcoming events and help you manage your schedule.
Unlimited number of group chat messagesYou can have group chats with an unlimited number of friends.
Cute styleThere are various sets of stickers that make chatting particularly interesting.

limit

The region of use is mainly South Korea. Korean users are dominant, so user experience design tends to local habits, and overseas users cannot enjoy all of its services.

8th Telegram 200 million users

Telegram is also an encrypted chat application that provides private chat and call functions, and is seen by many users as a more private and secure choice than other chat applications.

advantage

The group chat function is the most powerful. Compared to other instant messaging software, Telegram can create chat groups with up to 200000 members, share large videos, any type of document (. DOCX,. MP3,. ZIP, etc.) with a maximum size of 2GB each, and even set up mini programs for specific tasks.
Virtual identity can be used, and Telegram does not require a phone number. Joining a group chat also ensures personal privacy
Chat records do not need to occupy any space on the device, but are stored in the Telegram cloud.
End-to-end encryption, all content on Telegram (including chat, groups, media, etc.) uses encryption technology.
Using less data, Telegram is designed to deliver messages with as little data as possible, even on weaker networks.

limit

Easy to be bombarded by a large number of messages, but users can turn off message prompts

7th Line 203 million users

Line is a chat application developed in Japan, providing chat, voice call, and video call functions. It also provides many other functions, such as digital content purchasing, interactive gaming, and social networking services.

advantage

The texture is exquisite, with the texture of one's own character.
LINETODAY can grasp popular current trends.
The group call function is powerful, capable of making calls to 500 people simultaneously.
advantage

limit

Not supporting web version, making it difficult to manage various conversations through a computer.
End-to-end encryption is not supported, so it is not recommended to discuss sensitive commercial content.

Sixth place Viber -236 million users

Viber provides chat, voice call, and video call functions similar to other chat applications, but it also has one special feature: users can make international long-distance calls through it.

advantage

Personal SMS has a "recall" function. Even if a text message or voice message has been sent, it can still be deleted.
"Like" any user's voice messages or text messages to enhance interaction and receive real-time feedback from them.
Work groups can be established or activities can be arranged.

limit

Group conversations can accommodate 250 people, compared to WhatsApp's 256 people.
A network connection is required to use all features.

5th SnapChat 500 million users

Snapchat is a special social media application that provides "burn after read" messages (automatically deleted after a specific time) and some interesting augmented reality features. Users can share pictures and short videos, and also have private chats with friends.

advantage

Free use
Convenient shooting: Snapchat can immediately activate the camera function, simply press the lens to take photos, or press and hold the lens to record;
High level of privacy: The main focus is on chatting through the "burn after reading" method, and it is divided into multiple different privacy levels to set the content that you want to share for multiple people to see.

limit

Lack of data analysis function
Most of the content is short-lived

Fourth place Instagram DirectMessenger -1 billion users

Instagram DirectMessenger is a built-in chat feature on Instagram that allows users to have private conversations with other users, share images, short videos, and other content. It can be used in Instagram applications or standalone.

advantage

Free use
Easy to expand influence: Instagram has a large number of active users every day, which naturally increases its marketing influence.
Looking for like-minded users: Instagram also has a tagging function, as long as relevant tags are labeled, it is easy to find target individuals with similar interests
Rich filters: extremely diverse filters that enhance the visual effect of original media materials.

limit

Not conducive to setting up external links: Instagram prevents users from jumping to other web pages while viewing content, making it difficult to jump to the URL of the post content.
Image size limit: Only images of a specific size can be published in the post

Third place WeChat WeChat 1.3 billion users

WeChat is our most familiar chat application. Provides chat, voice call, and video call functions, as well as some other functions such as social media and digital payment.

advantage

Provide high-quality third-party services using mini program plugins. No need to install, customers only need to scan the QRCode or click on the link to use the mini program function. For scenarios that can be applied, such as restaurants, customers can add self-service ordering mini programs.
The friend circle function makes it easier to grasp customers' preferences. The "take a look" in it can tell which hot topics your friends are following and also browse the content you are interested in.
Equipped with payment function. WeChatPay can be used to experience mobile payments, which merchants can use to receive payments.
Not subject to language restrictions in different countries. WeChat supports translating text message content into multiple languages.
As the content field of WeChat, WeChat official account provides an important external publicity window for domestic enterprises. Enterprises can use the official account to carry out efficient and convenient content publishing and publicity activities.

limit

WeChatPay is currently limited to Chinese Mainland, Hong Kong and Malaysia.

Second place Facebook Messenger -1.5 billion users

Facebook Messenger is a Facebook chat application that allows users to chat, voice call, and video call with Facebook friends. It also supports some other functions, such as gaming, digital payments, etc.

advantage

Establish close connections with customers. Customers can find merchants from the Facebook page and chat directly with their favorite corporate merchants through Messenger. Merchants can search for business opportunities, negotiate discounts, book products or services, and receive customer support.
The automatic reply function of chatbot can be added to reduce the manpower requirements of customer service.

limit

Must have a Facebook account to use
Not available in some parts of mainland China

First place: WhatsApp -240 million users

WhatsApp is the most popular chat application in the world, with a wide user base in over 200 countries and high penetration rates in South America, the Middle East, Southeast Asia, and other regions. The latest data shows that WhatsApp currently has 2.24 billion users, making it the undisputed king of instant messaging software.

WhatsApp users can make voice and video calls over the network, and use standard mobile phone numbers to send text messages, profile files, PDF files, images, videos, music, contact information, user location, and recording files to other users. In addition, WhatsApp can also share real-time locations, exchange contact information, set custom background images and message notification sound effects, and send broadcast messages to multiple contacts at once.

advantage

Free useNo communication fees are required, and WhatsApp also provides free calls.
There is a WhatsApp web version available, can directly send and receive WhatsApp messages from a computer browser
It can seamlessly integrate with the existing phone book on the phone.
Large user base
Official API interface providedAdding more rich features to the existing foundation

limit

You must use a mobile phone number to log in.
You can group conversations, but WhatsApp's group size is limited to 256 people.
Dependent on the network, WhatsApp requires a network connection to use and send usable information.

Therefore, if you want to use messaging services for marketing or customer service, WhatsApp is undoubtedly a major tool for overseas enterprises to expand their business. However, due to the many limitations of the free WhatsApp personal account and the tendency to be banned by the official account when sending marketing messages, Cloud recommends enterprises to access the WhatsApp API here, allowing them to enjoy various value-added services such as no account restrictions, unlimited group posting, and customized message templates.

Due to its exclusivity and incomplete openness, you need to access through an officially certified solution provider (BSP).

Cloud Overseas Station YCloud, as one of Meta's first batch of BSPs in Greater China, provides you with professional and comprehensive WhatsAppAPI access services through years of communication service experience.

Private message cloud slice for more information.

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