Digital Cloud Flower "Promotes Innovation and Upgrade of Industrial Chain

Tech 2023-06-01 08:23:24 Source: Network

In the auction hall of Kunming International Flower Auction Trading Center Co., Ltd

In the auction hall of Kunming International Flower Auction Trading Center Co., Ltd. (hereinafter referred to as "Kunming Flower Auction Center"), hundreds of buyers hold buttons and stare at the screen. In front of the venue, several electronic trading clocks display information such as flower varieties and quality ratings from different suppliers. The electronic clock moves counterclockwise, which means that the batch of flowers starts from high to low at the starting bidding price, and bidders need to make a judgment in the shortest possible time. By pressing the bidding button, the entire transaction process averages only 4 seconds.

At the Kunming Flower Auction Center, such intense flower auction scenes are being staged every day. Li Zhijun, Vice Minister of the Auction Department of Kunming Flower Auction Center, introduced that since the beginning of this year, with the recovery of the market, diversified sales channels, and convenient logistics system, the overall market order volume has increased. Before and after the May Day holiday, the daily supply of Kunming Huapai Center was about 5 million branches, with the highest daily supply exceeding 6 million branches. The supply volume has increased by nearly 20% compared to the same period last year, and has increased by nearly 50% compared to the May Day period in 2019.

The Kunming Flower Shooting Center, established in 2001, has over 20 years of development and currently has over 25000 flower supplier members and over 3000 wholesaler (purchaser) members from different regions. The flower trading scale ranges from 4.5 million to 5 million branches per day, with a peak of over 9.31 million branches per day, ranking second in the world in terms of trading scale. In recent years, Kunming Flower Shooting Center has grasped the direction of digitalization, networking and intelligence, integrated various resources, explored new transaction modes, built a flower supply chain service system, and promoted Digital transformation.

The huge transaction volume and accumulated massive data over the years provide a foundation for the digital and intelligent development of Kunming Huapai Center. At the "Digital Cloud Flower" big data center, Zhao Jing, director of the office of the board of directors of Kunming Flower Shooting Center, introduced that the company has been building a transaction database since 2002, storing transaction data for over 40 major categories and over 1000 flower varieties for 20 years. In 2019, the company built a big data center, extending data collection to the upstream and downstream of the industry, and building a big data platform that integrates data collection, storage, processing, and analysis, gradually improving the "flower industry brain".

These data involve the yield, quality, grade, price, and corresponding market demand of different production areas, production groups, and flower varieties. Zhao Jing said that through analysis, decision-making, and feedback, not only provides scientific basis for industrial policy formulation and market development, but also helps flower farmers understand the market and guide production.

At present, Kunming Huapai Center timely releases the latest market information to suppliers every day, and guides production through data trend analysis. At the same time, the Kunming Flower Shooting Center has established 43 cold chain transportation routes in Yunnan Province, involving more than 460 collection stations, covering the main production areas of Yunnan flowers, reducing product losses during transportation, and continuously improving the transportation efficiency and survival rate of fresh cut flowers.

Taking advantage of the strong radiation ability of the auction market, Kunming Flower Auction Center has created more than 100 nationally renowned flower brands in the national flower industry, and innovatively implemented the "tripartite cooperation model for introducing new flower varieties and protecting varieties" to introduce international flower varieties. At present, more than 200 patented new varieties and 22 domestically owned intellectual property new varieties from 18 domestic and foreign breeders have been introduced to the Chinese market.

The Kunming Flower Auction Center will take building an internet platform for the flower industry as a key path for transformation and upgrading, promoting the deep integration of the digital economy and the real economy, achieving a new form of layout supported by five major services: variety research and development promotion, big data, supply chain system, finance and insurance, and smart logistics, and promoting innovation and upgrading of the industrial chain.

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