Global mobile phone sales ranking: Huawei dropped to 10th place, Apple lost 1st place again, and Chinese brands alone occupied 8 seats

Tech 2023-06-07 16:16:04 Source: Network

Do you remember the last time you changed your phone? Yes, compared to the craze for mobile phones a few years ago, today's phones, no matter how fashionable and technologically advanced they are, seem to have difficulty inspiring the enthusiasm of the public to pursue them. This "decline" is reflected more intuitively in data

Do you remember the last time you changed your phone? Yes, compared to the craze for mobile phones a few years ago, today's phones, no matter how fashionable and technologically advanced they are, seem to have difficulty inspiring the enthusiasm of the public to pursue them. This "decline" is reflected more intuitively in data.

The release of global mobile phone sales data for the first quarter of 2023,The total shipment volume decreased by 13% year-on-year to 270 million units. According to the forecast, it is unlikely that the shipment volume will stabilize to the level of 2022 until the middle of the year. The reasons are of course multifaceted, in addition to the shrinking income of everyone, there are also smartphones that seem to have hit the technological ceiling.

Speaking of both sides, although the total volume is declining, the performance of domestic machines is still relatively stable.From the list, Samsung phones are still strong, shipping 60 million units, surpassing Apple and occupying the top position.Apple shipped 57 million units, ranking second with a slight difference of 3 million. But Apple achieved a 3% counterattack growth, while Samsung experienced an 18% decline. Following this trend,Apple is likely to complete a comeback in the second half of the year and regain its top spot.

Looking at other brands in the top ten, they were contracted by our domestic brands and monopolized 8 seats. Ranked 3rd to 10th in orderXiaomi, OPPO, vivo, Chuanyin, Honor, Motorola, Zhenwo, Huawei, with a combined market share of 47%Occupying half of the country.

In the Chinese market, apart from Apple occupying 20% of the market, the remaining 80% is divided by domestic brands. In the international market, our domestic brands also perform well, such as inSoutheast Asian and American countries such as India, Indonesia, Brazil, Thailand, etcBrands such as OPPO, vivo, Xiaomi, Chuanyin, and Zhenme often occupy the top 5 positions on the local mobile phone sales list.

Some people may say that although we have a large size, the vast majority of our profits have been taken away by Samsung and Apple, and in the high-end market, the only Huawei phone we can rely on has also been greatly weakened by innocent "sanctions", so we can only wander in the mid to low end market. There is some truth to this statement, but not all of it,Because to rise in any field of technology, one must go a long way. Looking back at the journey that domestic smartphones have taken, we must give them a big thumbs up.

Once upon a time, when it comes to domestic mobile phones, many people's first reaction wasShanzhai, low-end, cheap, and of poor quality,At that time, everyone tookNokia, Samsung, Sony, LG, MotorolaForeign brand phones are revered as gods. The new model is on the market, and even if it is priced high, some people will empty their pockets to pursue it. Moreover, the speed of switching to an Apple phone is even more frequent than switching to a new partner.In that context, domestic brands could only "develop" in a low-key manner, until the era of smartphones arrived, and domestic phones ushered in the "golden age".

For ten years, foreign brands such as Samsung and LG have basically had no foothold in the Chinese market, replaced byHuawei, Xiaomi, Honor, OPPO, vivo, and True Me. We no longer talk about their poor quality, but rather about themForeign brands with exquisite appearance, ultra-high configuration, first-class cost-effectiveness, and the same price rangeEtc.

The three phones that I have recently changed to are all domestic brands, from OPPO to Honor, and then to the recently changed real me,The reason is not just for supporting domestic sentiment, but simply from the perspective of consumers, buying domestic machines is not a loss.

Take the real GTNeo5SE that I am using as an example. Although I only spent 2099 when purchasing, the configuration is not bad in all aspects, and the experience after use is also good.

Firstly, the core chip is equipped withThe second generation Snapdragon 7+flagship chip, Antu Tu, scored 1029731 points, surpassing MediaTek's Tianji 8200. The memory configuration is 12GB+512GB, so even if several high-capacity APPs such as WeChat, Tiktok and Toutiao are running at the same time, the system will not get stuck.144Hz ultra-high refresh rateWhen playing games such as' King ',' Peace Elite ', and' Crossing the Line of Fire ', every big move is smoothly followed.

Secondly,Equipped with a 5500 milliampere ultra large capacity batteryEven if sometimes I forget to charge at night, I don't feel anxious about using electricity the next day. In addition,Charge at a speed of 100W per second, only about 10 minutes to charge 50%, and 31 minutes to fully chargeCompletely make "charging for three minutes and talking for two hours" history.

Then there is the heat dissipation function. Smartphones often encounter hot phone cases due to the many programs they carry, especially when playing mobile games in the summer. The heat dissipation performance of this phone is still good,Graphene heat dissipation material usedPlaying games for 2 hours continuously, the heating up of the phone case is not significant.

Finally, there is the photo taking function. Nowadays, no matter where people go or what they do, the first thing they do is take out their phone in their pocket and take a wild photo without any rules. As a male science worker, I used to dislike taking photos, but now I have children,I hope to use my phone to record every moment of his growth, which can also be considered as a way to make up for my lack of memory for my growth.

64 million rear main pixels, 16 million front main pixels, and 8 million rear ultra wide angle pixelsWhether shooting static, dynamic, or night scenes, photos and videos are like watching a 4K high-definition LCD TV.

Back then, OPPO relied on its photography function to grow and strengthen, but now this advantage has been fully inherited by other domestic brandsIt can also be considered in line with the localization needs of the Chinese people, after all, when it comes to love photography, it is estimated that the Chinese people are second, and no one dares to call it first.

Overall, as a smartphone in its early 2000s, the cost-effectiveness of the # True Me GTNeo5SE # is still quite impressive. Of course, there are many options for this price range, such asHonor 80, Red Rice K60, OPPOK10Wait, they are all evenly matched opponents, and you can't choose anyone wrong.

Someone has analyzed why domestic mobile phones can sell well both domestically and internationally, and finally summarized several reasons:

1. High configuration and affordable price;

2. Localize UI and focus on experience optimization;

3. Confirm the boutique route;

4. Introduction of top global suppliers and talents;

The reasons are all right, and we must give them a thumbs up. But we also hope that our domestically produced mobile phones can stand firm in the mid to low end market,Being able to continuously study technology and one day achieve a "double harvest" in sales and profits like Samsung and Apple.

Come on! Domestic brand!

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