Tesla launches referral benefits, and ModelS/X can enjoy a cash discount of 7000 yuan
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According to Tesla's official website, before June 30th, as long as a new Model S/X is recommended by a friend and the car is picked up, buyers can receive a recommendation incentive of 7000 yuan (used to offset the final payment of the vehicle), a 90 day free trial right of the Enhanced Automatic Assisted Driving (EAP), and a 3-year free use right of Tesla's super charging. At the same time, if the recommended person successfully picks up the car, the recommended person can also receive a point reward
According to Tesla's official website, before June 30th, as long as a new Model S/X is recommended by a friend and the car is picked up, buyers can receive a recommendation incentive of 7000 yuan (used to offset the final payment of the vehicle), a 90 day free trial right of the Enhanced Automatic Assisted Driving (EAP), and a 3-year free use right of Tesla's super charging. At the same time, if the recommended person successfully picks up the car, the recommended person can also receive a point reward.
For ModelS priced at 808900 yuan domestically and ModelX priced at 898900 yuan, a cash reward of 7000 yuan seems like a drop in the bucket. However, it is worth noting that Tesla's referral benefits seem to be globally unified. According to foreign media reports, Tesla is currently launching a similar referral program in the United States. Model S and Model X referrals who participate in the program can receive a discount of $1000 and a 3-month free FSD autonomous driving service, with a time limit of before June 30th.
This has led many people to speculate that Tesla's move will definitely boost sales at the end of the season (second quarter). According to statistics from the China Federation of Automobile Manufacturers, Tesla's wholesale sales in May were 77695 vehicles (including exports). Combined with this year's sales, Tesla's delivery performance (especially growth) in China seems to be less impressive. However, the sales volume that ModelS and ModelX can affect is definitely limited, and perhaps Tesla is just trying to boost its previously significant decline in profit margins.
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