What is the reason why Apple's market value evaporated by 600 billion yuan after the press conference ended?
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Follow us to watch program updates as soon as possible~After holding the apple for ten years, it finally came to life.Just two days ago, Apple released the AppleVisionPro head display, seamlessly integrating virtual and real worlds
![](/attached/imageone/2023/06/08/e5338eonead363one0a9oneac5835c8924fccf.png)
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After holding the apple for ten years, it finally came to life.
Just two days ago, Apple released the AppleVisionPro head display, seamlessly integrating virtual and real worlds. From the product promotion released by various media, it is simply amazing.
But what surprised people was that within two hours after the release price of the product, Apple's market value evaporated by $85 billion, equivalent to RMB 600 billion.
Are you confused? Capital is not optimistic about such high-tech products?
Those who know a little about economics should know that Scarcity determines value, and scarcity can bring high returns.
This product can integrate into the virtual world in real scenes, where you can manipulate the virtual image by pinching your fingers. The person facing you can see your eyes and expressions, and you can also see real characters in the virtual image, without hindering communication. Coupled with high-quality sound channels and other configurations, it's like a knockout for all the head display products on the market, all of which are younger brothers.
There must be scarcity. Logically speaking, such a scarce product must correspond to huge market value. Why is capital not optimistic and directly plunging Apple's market value?
Even former Apple executive Michael Garlenberg is singing the blues, saying that Apple's MR device may become the worst technology product ever.
![](/attached/imageone/2023/06/08/83e0e34a8b75448d9ab63496f56d4490.jpeg)
Michael Garlenberg, former Apple executive, column review
The contradiction lies in the fact that the capital believes that Apple's unilateral evaluation of the market is too optimistic.
The cost of the AppleVisionPro head display device is high. The product is embedded with M2 chip responsible for computing and Rone chip responsible for real-time sensing. In addition, the Micro Oled screen, surrounding acoustic equipment and various lenses of large and small sizes make the Unit cost of the product too high.
Product Price Registration3499 USDAbout25000 RMB.
iphone ipad .
![](/attached/imageone/2023/06/08/754ea758aone937ca67c43eonee96404b8bd.jpeg)
..one8..
Apple Vision ProM2Rone..
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The girl is frequently urged by "apples" to pick up goods, which is too troublesome!
NextTechInsights: The estimated global smartphone shipment volume for 2023 has been lowered to 1.16 billion units, a year-on-year decrease of 2.8%
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