Xinba and Xinxuan Group's new CEO have sent an internal letter stating that they will return to the entrepreneurial path in the second half of the year

Tech 2023-06-19 18:47:43 Source: Network

On June 19, Xin Youzhi, Chairman of Xinxuan Group, and Guan Qian, CEO of Xinxuan Group, jointly issued an internal letter after the 618 year promotion. It is reported that Guan Qian is the new CEO of Xinxuan Group in the first quarter of this year

On June 19, Xin Youzhi, Chairman of Xinxuan Group, and Guan Qian, CEO of Xinxuan Group, jointly issued an internal letter after the 618 year promotion. It is reported that Guan Qian is the new CEO of Xinxuan Group in the first quarter of this year. They first expressed gratitude to all employees of Xinxuan Group in the letter, and then shared the "popularity secret" of the live broadcast room, hoping that the employees can learn, encourage, and grow together. And regarding the development plan of Xinxuan Group for the second half of the year, they disclosed the "secret plan" in the letter.

Why has Simba always maintained high popularity despite accumulating years of experience in the live streaming industry? They shared in the letter the "secret" of maintaining popularity in the live streaming room over the years - sincerity; Although the internet is virtual, sincerity is quantifiable, as it can be reflected in every benefit obtained for the people, every product quality checked, and every after-sales service. In the letter, they once again expressed gratitude for the dedication of Xinxuan employees and hoped that Xinxuan people would always treat everyone and everything around them with sincerity as the foundation.

Facing the development test questions, Xinxuan Group picked up the "new agricultural tools". In the letter, they stated that Xinxuan is no longer the same Xinxuan six years ago, and the responsibilities that Xinxuan has to shoulder vary from time to time. However, Xinxuan's mission remains to 'make consumption more equal and life simpler'. From this 618 year promotion festival, it can be seen that Xinxuan Group seems to have a new layout in general merchandise and fresh food, especially in agricultural products, regional specialty products and other fields. Xin Youzhi and Guan Qian also confirmed this in their letters.

Xin Youzhi said many times in the live broadcast that he really wanted to do agriculture. In this year's internal letter, they revealed the important development direction of Xinxuan Group in the second half of the year - re entrepreneurship in the new agricultural field. As a farmer born entrepreneur, Xin Youzhi has made great efforts in rural revitalization. According to public information, Xinxuan Group has established "Xinxuan Education" to help rural areas cultivate e-commerce talents for free, while also helping high-quality agricultural products to be seen. As of now, Xinxuan Education has traveled through Xinjiang, Xi'an, Harbin, Hainan and other places with the mission of empowering rural areas.

The huge user base also means a mountain of responsibility. As stated in the letter, they hope that Xinxuan people can climb another peak and strive to create value for consumers and society. In addition, they also encourage employees to create the second growth curve of Xinxuan with the courage of "daring to be the first in the world", the courage of "ignorant people are fearless", and the determination of "not breaking the Loulan oath and not returning".

The following is the main text of the internal letter:

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