The Chaos of Live Streaming E-commerce: Deep Reflections Triggered by the San Zhi Yang False Advertising Incident
The Chaos of Live Streaming E-commerce: Deep Reflections Triggered by the San Zhi Yang False Advertising IncidentRecently, an investigation report released by a joint investigation team in Hefei City exposed the false advertising practices of San Zhi Yang Network Technology Co., Ltd...
Tech >>
China's Digital Music Industry Continues to Grow: Livestreaming and Short Videos are Key Drivers
China's Digital Music Industry Continues to Grow: Livestreaming and Short Videos are Key DriversThe "China Digital Music Industry Report (2023)" released at the 2024 China Digital Music Industry Conference revealed that China's digital music market reached a total size of approximately 190.75 billion yuan in 2023, representing a year-on-year growth of 22...
Tech >>
The "Rashomon" of Live Streaming: Uncovering the Truth Behind the Disappearance of a Female Anchor
The "Rashomon" of Live Streaming: Uncovering the Truth Behind the Disappearance of a Female AnchorAmidst the global craze for live streaming e-commerce, a "Rashomon" incident involving a vanished female anchor, an enraged live streaming tycoon, and a rapidly rising MCN agency has pushed the undercurrents of the industry into the spotlight, sparking heated discussions among netizens. One of the main figures in this story is Simba, a "top-tier" live streaming e-commerce influencer with tens of millions of followers...
Tech >>
Hangzhou's "Sexy Boss Lady" Shuts Down Supermarket, Enters Livestreaming World: Strategic Move or Hype?
Hangzhou's "Sexy Boss Lady" Shuts Down Supermarket, Enters Livestreaming World: Strategic Move or Hype?Supermarket Closure, Livestreaming Debut: What's the Boss Lady's Motive?On the evening of August 27, the boss lady finally launched her livestreaming debut on Douyin. The livestream room instantly flooded with tens of thousands of viewers, creating a lively atmosphere...
Tech >>
Himalaya's "818 Treasure Live Show": Breaking through with "Piaxi" and Building a New Audio Live Streaming Model
Himalaya's "818 Treasure Live Show": Breaking through with "Piaxi" and Building a New Audio Live Streaming ModelOn August 21st, Himalaya announced the launch of its "818 Treasure Live Show" campaign during its annual "818 Treasure Membership Festival." This initiative will utilize live streaming to bring audio performance to a wider audience and encourage the growth of young broadcasters...
Tech >>
Live Streaming Chaos: The Abyss of Desire and the Legal Limits
Live Streaming Chaos: The Abyss of Desire and the Legal LimitsIn recent years, the live streaming industry has seen unprecedented prosperity with the rapid development of the internet. However, driven by profit, some people have taken risks, using live streaming platforms to spread inappropriate content, even touching the legal bottom line, turning live streaming into a tool for moneymaking, and disrupting social order...
Tech >>
Live streaming sales, nationwide ban
In October 2023, the Indonesian government's policy of prohibiting the live broadcast of goods on Tiktok (international version of Tiktok), a video social media, was officially implemented, and TikTok e-commerce was closed. This means that,Indonesia became the first country in the world to ban live streaming of goods on social media...
Tech >>
Are all the live streaming products so popular now? How dare this level not be banned?
With the rapid development of the live streaming sales industry, the phenomenon of playing the sidelines has gradually become a prominent issue within the industry. This article will analyze the causes and manifestations of the current phenomenon of live streaming goods hitting the sidelines, as well as the problems in platform account suspension policies, and propose corresponding solutions...
Tech >>
Hangzhou cancels live streaming, what's the next step for the three sheep?
Recently, there have been many multimedia accounts and personal big V accounts forwarding comments such as "Hangzhou cancels live streaming, the spring of physical stores has arrived", "Hangzhou pilot cancels live streaming, and the nationwide cancellation of live streaming is not far away". Looking at the entire news headline, it is all comments made by some self media accounts, big V accounts, and so-called scholars...
Tech >>
The "funny guy" in e-commerce live streaming has become popular recently! With these two sentences, you can earn 8000 yuan per month
The "funny guy" in e-commerce live streaming has become popular recently!This career, nicknamed "keeping every word of the anchor on the ground", was made popular by a Tiktok short video "Learn these two sentences and come to Hangzhou's electricity merchants", in which Ning Meng, a young man engaged in the central control of the live broadcast e-commerce industry, easily used the live broadcast script of "yes" and "yes" to cater to the anchor's product introduction in the live broadcast room.However, this small video received 16 million views and 251000 likes on a certain self media platform...
Tech >>
Is watching TV difficult or annoying? This provincial-level radio and television company allows 6.5 million users to watch live streaming immediately upon startup
After booting up, you can directly watch CCTV-1, return to the homepage, and have a dedicated free program zone, which allows you to directly switch channelsJiangxi IPTV can watch live streaming when turned onThis is a joint discovery made by Mr. Zhi and Ms...
Tech >>
E-commerce and live streaming will both fall off the charts, and a new retail model will emerge: the next 10 years will be the trend!
E-commerce and live streaming will both fall from the altar, with AI+physical stores+private domains becoming the trend for the next decade1. Physical stores are anti hypermarket e-commerce and live streaming2...
Tech >>