Shenzhou Car Rental and BAIC Motor Corporation reached strategic cooperation to jointly lead the high-quality development of the travel ecosystem

Tech 2023-11-16 16:56:44 Source: Network

On November 16th, Shenzhou Car Rental officially signed a strategic cooperation agreement with Beijing Automotive, aiming to jointly explore cooperation space around new models, new scenarios, and new services, and provide more diverse choices for the travel market based on their respective advantages. Yang Nan, CEO of Shenzhou Car Rental, and Song Wei, President of BAIC Motor Corporation, both attended and witnessed the signing ceremony

On November 16th, Shenzhou Car Rental officially signed a strategic cooperation agreement with Beijing Automotive, aiming to jointly explore cooperation space around new models, new scenarios, and new services, and provide more diverse choices for the travel market based on their respective advantages. Yang Nan, CEO of Shenzhou Car Rental, and Song Wei, President of BAIC Motor Corporation, both attended and witnessed the signing ceremony.

In August 2023, Shenzhou Car Rental took the lead in introducing hundreds of BAIC BJ60 models in about 20 cities across the country, meeting the off-road travel needs of self driving users. Especially during the summer and Mid Autumn Festival holiday, a large number of users from Shenzhou and BAIC can enjoy safe and reassuring self driving fun, experiencing the charm of the BJ60 model that is "too comfortable to be an off-road vehicle".

The success of BJ60 has promoted further cooperation between both parties. Shenzhou Car Rental plans to introduce more models from Beijing Automotive and launch them in more cities, including the highly anticipated "Born with the Surname Daring to Be the First" brand new BJ40, the popular king. In terms of cooperation direction, both parties will jointly explore development opportunities in subscription products, ride hailing market, and other fields, to bring more diversified and convenient travel service experiences to users.

Since its establishment, Shenzhou Car Rental has always focused on car rental travel services, ranking first in the industry in terms of fleet size, market share, network coverage, and other dimensions. With its leading scale efficiency advantages and full direct operation mode, our partners' new models can quickly reach a billion level potential consumer base, allowing consumers to experience the quality and charm of new cars in an economical, convenient, and efficient manner in the first time.

As a leading domestic brand in China, Beijing Automotive is also a pioneer and leader in off-road driving. Its BJ series products are widely sought after by off-road enthusiasts for their outstanding hardcore off-road performance and reliable quality. Nowadays, the brand is rejuvenated and has reorganized the three product series of "Yueye, Yuelv, and Yueji" to bring a better travel life to a wider range of Chinese families from different perspectives.

Market analysis suggests that as a leading brand in their respective fields, the strategic cooperation between Shenzhou Renche and Beijing Automotive has a strong demonstration effect. The subscription economy is in the ascendant, and the current rental car market is basically lacking in similar products and service capabilities. As an industry giant, Shenzhou Rental Car Group has entered the market, which will not only accelerate the arrival of the rental car subscription system era, but also further open up new space for cooperation between travel service platforms and car manufacturers, leading to the creation of a smart new ecosystem for future rental car self driving travel.

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