Behind Alibaba's change of helm: founding veteran "in power", where will Alibaba go in the future?

Tech 2023-07-10 05:06:46 Source: Network

The article has a total of 2030 words and is expected to take about 10 minutes. Please click 'follow' before reading, so that you can continue to follow the relevant content in the future

The article has a total of 2030 words and is expected to take about 10 minutes. Please click 'follow' before reading, so that you can continue to follow the relevant content in the future.

Alibaba is the largest e-commerce platform in China, the most influential in the country, and even globally. So Alibaba's founder Jack Ma is also known as China's business leader, and every decision he makes seems to attract people's attention and discussion.

Zhang Yong is about to step down as chairman of Alibaba, and Joseph Tsai, the richest man in Taiwan, will take over. This change makes many people feel strange and curious. So why does the richest man in Taiwan become chairman of Alibaba, and can he lead the team to continue to develop in the competition? Let's take a look.

Veteran General in Power

The name of Joseph Tsai is not unfamiliar to everyone, because he once worked as a partner in Alibaba. He is the earliest one and also a person of soul. At that time, he had served as a senior executive at a Hong Kong investment company and gave up his annual salary to join Alibaba's lineup in 1999, when he served as the Chief Financial Officer.

Without his efforts, Alibaba would not have been able to obtain the first financing, so under his proactive response, Alibaba's development began to enter a fast lane.

Ma Yun once said that Joseph Tsai is his best partner and the best CFO he has ever seen.

The two of them have been together for many years and have also performed exceptionally well. They can be said to be the best partners, and their cooperation can be said to be intimate. In 2019, Ma Yun retired in his way, while Joseph Tsai quietly left his battlefield and waved goodbye to Alibaba.

After Joseph Tsai left Alibaba, he returned to the United States happily. He spent more than 3 billion dollars to buy the NBA Nets team, played in the basketball field for several years, and earned a small sum of money by the way.

Afterwards, the NBA's broadcasting contract will be implemented, and once successfully signed, his team will have a huge value impact.

At the same time, under the operation of Joseph Tsai, the Nets also invited many high-quality players, such as Durant and Harden Owen, who are familiar to everyone. Although they did not lead the team to win the championship, the number of fans is very wide. After Alibaba Jack Ma stepped down, many people thought that someone else might take over. Unexpectedly, Joseph Tsai came back.

Overthrow Ma Yun's Decision

At that time, when Joseph Tsai returned to Alibaba, all the people expressed their sincere welcome to him and made the first big move, which was to directly launch the new bird express delivery system.

This measure has also surprised many people, and even left some confusion. In the era of Jack Ma, Alibaba did not allow itself to do express delivery, but everything changed after Joseph Tsai came back.

Jack Ma once said that we would never be an express company, because Cainiao is the beacon of express companies, and Alibaba has just bought some shares.

Besides SF Express, some express delivery companies provide support and data analysis through the entire network to help improve their overall efficiency and service system. Therefore, Jack Ma's strategies are very impressive.

Some of Jack Ma's strategies have been recognized as very wise strategies, which can help these courier companies integrate their resources, utilize their resources, and avoid being trapped in passive links and those high cost, low income dilemmas.

But after Joseph Tsai's return, everything changed, because Joseph Tsai's first step was to overthrow Ma Yun's rules.

Joseph Tsai's first principle is to deliver goods first. Does this mean that he will not listen to Ma Yun's wishes, he does not respect Ma Yun's will, and he does not maintain Ma Yun's management and property.

In fact, this is not the case, because everyone has their own management system, and he is not only fighting against Jack Ma, but also changing for the entire market, considering the entire process, in order to maintain Alibaba's top brand and innovation in the e-commerce field.

In fact, when Joseph Tsai returned to China, Alibaba made some moves in self operated express delivery. For example, Tmall Supermarket has delivery work. Isn't it delivered by Alibaba's own logistics system?

So the reason why Alibaba wants to do this self operation is mainly due to the following reasons, which may not be known to everyone yet.

Perfect integration of logistics resources

He needs to make clear how the user's experience and service quality are. Although Alibaba has analyzed these express companies through Cainiao, the quality of each express company is different, and these service standards are also uneven, so users may also have too many complaints.

The company needs to master the whole process by itself. If it can master logistics, it can guarantee the rights and interests of these users. They are very satisfied, and make the user experience and loyalty reach the standard. Isn't this more perfect than being a Cainiao? Secondly, Alibaba also has logistics costs and efficiency.

Alibaba has already invested in multiple express delivery companies, but although it has invested, it is only limited to investing and not fully controlling. Therefore, there are still some competition and game requirements between express delivery companies and these companies, which may sometimes affect Alibaba's profits.

For example, during the Double 11 in 2018, SF refused to use the electronic face sheet system of Cainiao. If SF Express refuses, it will mean that Alibaba cannot obtain SF Express's logistics data. If Alibaba can do express delivery, it no longer needs to control others and can perfectly integrate the overall logistics resources, reducing costs and improving logistics efficiency.

Alibaba still faces a lot of competitors. It can be seen from this e-commerce field that Alibaba needs to face the pressure of various competitors such as JD and Pinduoduo.

JD has its own system, which is faster and more convenient. It also has more secure services in the high-end field, which obviously does not take advantage. Pinduoduo cooperates with Jitu to build the lowest cost and most extensive logistics network.

Maybe some markets in Pinduoduo are relatively cheap, but this cheap market will have obvious advantages, because everyone is relatively cheap, and it is impossible to have so many high-end customers. If Alibaba continues to build Cainiao at this time, it may lose some share if it tries to build its own fast business.

What's your opinion on Joseph Tsai's overthrow of Ma Yun's rules this time? Welcome to leave comments and discuss in the comment section!

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