Kingdee Qatar Company Established: Empowering Middle Eastern Enterprises' Digital Transformation with Digital Technology, Driving the "National Vision 2030"

Tech 2025-02-28 09:56:02 12 Source: Network

Kingdee Qatar Company Established: Empowering Middle Eastern Enterprises' Digital Transformation with Digital Technology, Driving the "National Vision 2030"With the accelerating globalization of the economy, more and more Chinese companies are actively expanding into overseas markets, seeking new growth opportunities. Latest statistics show that nearly 40% of medium-sized enterprises have implemented or are planning overseas strategies, while this proportion is as high as 86% for specialized and innovative enterprises

With the accelerating globalization of the economy, more and more Chinese companies are actively expanding into overseas markets, seeking new growth opportunities. Latest statistics show that nearly 40% of medium-sized enterprises have implemented or are planning overseas strategies, while this proportion is as high as 86% for specialized and innovative enterprises. The "2023 China Enterprise Overseas Confidence Report" confirms this trend, indicating that 87.6% of Chinese companies hold a positive attitude towards overseas markets, fully demonstrating that going global has become an important part of the strategic development of Chinese enterprises.

In the wave of enterprises actively embracing globalization, digital technology plays a crucial role. Building a global digital platform not only effectively improves the efficiency of enterprises' overseas business management and reduces compliance risks, but also helps enterprises gain deeper insights into local market demand, thereby providing overseas customers with more accurate and personalized products and services. Against this backdrop, the growth of Chinese enterprises' digital technology overseas has shown strong momentum. The widespread application of cutting-edge technologies such as cloud computing, big data, and artificial intelligence has provided Chinese enterprises with powerful digital tools and support.

Kingdee International Software Group Co., Ltd. (hereinafter referred to as "Kingdee") is an excellent representative of Chinese enterprises' digital technology going global. For many years, Kingdee has continuously cultivated the field of enterprise digital technology going global. Its cloud products have been widely used globally and successfully support multilingual and multi-regional operations. By establishing strategic partnerships with international technology giants such as Amazon AWS and Microsoft, Kingdee has built a strong ecosystem, providing more comprehensive and efficient digital services for overseas enterprises. At the same time, Kingdee, with its rich experience in localized operations, can flexibly adapt to the market demands and cultural habits of different countries and regions, ensuring that it provides tailor-made solutions for global customers.

Middle East Layout: Qatar Becomes Kingdee's Strategic Foothold for Expanding into the Middle East and North Africa Market

Kingdee Qatar Company Established: Empowering Middle Eastern Enterprises

On February 25, 2024, Kingdee announced the official establishment of its Qatar company, marking Kingdee's official entry into the Middle East market and establishing the Middle East market as its new strategic focus. This strategic layout has received strong support from the Qatar Investment Authority (QIA). In December 2023, Kingdee reached a strategic investment agreement with QIA, with QIA investing approximately US$200 million in Kingdee. This fully reflects the international market's confidence and recognition of Chinese enterprise software.

In December 2024, Kingdee Group Chairman, Xu Shaochun, led a team to visit Qatar, and ultimately decided to use Qatar as a bridgehead to expand its business in the Middle East and North Africa, promoting the digital transformation of local enterprises. Kingdee Vice President and General Manager of the R&D Center, Liu Zhongwen, said in an interview: "QIA's investment shows us the international market's confidence and recognition of Chinese enterprise software. During our visit to Qatar, we deeply felt the local enthusiasm and support for digital technology. Kingdee hopes to use advanced technologies such as AI to help more enterprises achieve digital transformation and contribute to the realization of Qatar's 'National Vision 2030'."

Currently, Kingdee has established its Qatar company in Doha, covering the entire Middle East region. Through close cooperation with the Qatar Investment Authority, the Investment Promotion Agency Qatar, and the Qatar Free Zones Authority, Kingdee has reached preliminary cooperation intentions with some local enterprises. Kingdee's strategic layout aims to provide Middle Eastern enterprises with full-process digital solutions covering multiple aspects, including finance, supply chain, and production operations. These solutions will be based on Kingdee's deep accumulation in enterprise management software and customized and optimized based on the actual needs of the Middle East market to maximize the satisfaction of local enterprises' personalized needs.

As early as the end of 2023, the Qatar Investment Authority strategically invested US$200 million in Kingdee, which is seen as a key step in its increased investment in leading future-oriented companies and technologies. Mohammed Saif Al-Sowaidi, CEO of QIA, stated: "We recognize Kingdee's expertise in Chinese enterprise digitalization and cloud services. We believe Kingdee will succeed in this international expansion and bring valuable products and services to the Middle East market."

Sheikh Ali Alwaleed Al-Thani, CEO of the Investment Promotion Agency Qatar, warmly welcomed the establishment of Kingdee Qatar Company and pointed out: "We warmly welcome Kingdee to Qatar. Kingdee establishing a regional center in Qatar is a significant milestone in our ongoing efforts to attract leading global technology companies to our region. This collaboration underscores Qatar's commitment to fostering a business-friendly environment that supports innovation and digital transformation."

The Qatar Free Zones will provide Kingdee with an important strategic platform to further enhance its influence in the Middle East, conduct more impactful collaborations, and contribute to the digital development of local enterprises. H.E. Sheikh Mohammed bin Hamad bin Faisal Al-Thani, CEO of Qatar Free Zones Authority, said: "Kingdee's decision to establish a regional center in our Free Zone reaffirms Qatar's position as a leading hub for digital innovation. This collaboration is a result of the joint efforts of QIA, the Investment Promotion Agency Qatar, and QFZ, reflecting our shared drive to achieve the final phase of Qatars Third National Development Strategy the Qatar National Vision 2030. By integrating Kingdees expertise into our technology ecosystem, we can accelerate digital transformation and solidify Qatar's position as a gateway for next-generation solutions, driving economic diversification and sustainable growth."

Deep Cultivation of Digital Technology Going Global: AI + Cloud Empowering Global Enterprise Transformation

For many years, Kingdee has been focusing on the deep cultivation of enterprise digital technology going global. Its cloud products have helped numerous Chinese enterprises go global, with customers' businesses spanning 172 countries and regions, and over 1,000 customers have fully realized digital operations overseas. Kingdee's two major "killer apps" for its successful overseas expansion are Kingdee Cloud Xinghan and Kingdee Cloud Xingkong.

Kingdee Cloud Xinghan is a global financial and taxation solution that addresses the challenges faced by Chinese enterprises going global, such as difficulty in managing overseas branches, inconsistent accounting policies, financial risks, and data privacy compliance. It provides functions such as global financial sharing, global consolidated reporting, and global tax management, providing protection for Chinese enterprises going global.

Kingdee Cloud Xingkong flagship version GlobalEase, released in April 2024, provides enterprises with a one-stop digital platform that supports overseas enterprises' operations, data security compliance, privacy protection, and cross-border business collaboration globally. It meets the needs of managing global assets, multi-national tax reporting, exchange rate risk management, and global research, production, supply, sales, and distribution collaboration, helping enterprises to think globally and operate locally.

In addition to the rapid growth in the number of customers, Kingdee's overseas business has also expanded into multiple industries. For example, Ping Le Grain Machinery, with the help of the Kingdee Cloud Xingkong platform, has realized the construction of an integrated information platform for research, production, supply, sales, and finance, and its product export volume, production volume, and market share are among the top in the national grain machinery industry. Huaxin Cement, through Kingdee's digital project, has achieved full-business, full-process online operation and global collaboration, becoming a global building materials group.

With the increasing importance of artificial intelligence technology in enterprise digital transformation, Kingdee started its innovative layout in the AI field as early as 2017. In 2024, Kingdee launched the Cangqiong AI management assistant and its mobile form, providing personalized intelligent solutions for various business scenarios such as finance, human resources, procurement, and development.

Liu Zhongwen, Kingdee's Vice President and General Manager of the R&D Center, introduced: "In the field of finance, Kingdee has created the first enterprise-level financial large model based on 30 years of accumulated financial expertise, successful practices from millions of customers, billions of parameters, and trillions of training data." He also mentioned: "Kingdee has also established an open AI ecosystem. Recently, we have fully integrated DeepSeek into Kingdee Cloud's full range of SaaS applications and Kingdee Cloud Cangqiong platform. Through the Singapore data center, Kingdee also supports overseas customers to access SaaS applications integrated with DeepSeek, obtaining more efficient, secure, and cost-effective intelligent solutions."

Kingdee's successful experience shows that, relying on strong digital technology, Chinese enterprises can fully occupy a place in the global market and contribute to the development of the global economy. Kingdee's layout in the Middle East is not only a strategic choice for its own development but also an important step for Chinese enterprises to actively participate in global competition and promote global digital transformation. In the future, Kingdee is believed to continue to leverage its technological advantages to provide more high-quality digital services for more enterprises, helping global enterprises achieve sustainable development.

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