Return to the world, light up the world! The two major IPs of Mafengwo Content Community are linked to awaken tourism enthusiasm

Tech 2023-10-09 18:18:18 Source: Network

In 8 days, with 131 countries, 7513 cities, and hundreds of thousands of travelers, the "Lighting the World" program jointly launched by Ma Fengwo and Cathay Pacific Airlines has restarted in the first National Day holiday after the epidemic. The "footprint" of Ma Fengwo is a vivid reflection of the activity of the community and the best witness of the initial recovery of world tourism

In 8 days, with 131 countries, 7513 cities, and hundreds of thousands of travelers, the "Lighting the World" program jointly launched by Ma Fengwo and Cathay Pacific Airlines has restarted in the first National Day holiday after the epidemic. The "footprint" of Ma Fengwo is a vivid reflection of the activity of the community and the best witness of the initial recovery of world tourism.

The "Illuminating the World" program originated in 2017 and was initially just one of the activities of Wasp Nest to enhance community stickiness. Later, it has developed into an emotional bond between users and Wasp Nest, as well as between users. It materializes IDs into storytelling, thoughtful, and distinctive travelers, helping them record their travel footprints, store travel assets, and find their own friends. In 2019, the "Illuminate the World" program set a world record called "The Most Vows Received in a Single Civilization Behavior Activity". From maintaining users and meeting their personalized needs, it has been promoted to guiding the civilized tourism empowerment industry. The "Illuminate the World" program has gradually become the "spiritual password" connecting users and industries in Mafengwo.

However, after three years of the epidemic, the pursuit of the world was forced to stop, and "lighting up the world" was temporarily put on hold until the comprehensive opening of outbound tourism this year, and this traditional National Day event of Ma honeycomb was once again brought back to view. But travelers departing from the hornet's nest have already taken the lead and embarked on a long lost journey to the world with different postures.

Visit Singapore, the world's food paradise, for a "perfect meal tour", explore the "non-existent places" on Earth on the island of Madagascar, switch to "special forces mode" in Uzbekistan, and explore popular scenic spots in a day. Go to luxury Dubai and sleep in luxury hotels to experience the "lie down style tourism"... Mafengwo organizes the current eight most popular and resonating new travel ideas, and collaborates with the most skilled travel experts, On the eve of National Day, we jointly explored 8 unique and charming overseas travel routes, expanding the fun dimensions of this planet with new gameplay and experiences, and awakening travelers' desire to "return to the world".

Looking back at the changes in the tourism market in the past decade, people's travel reasons have gradually shifted from a popular country or city to a specific scenic spot or street, and this year, the pent up and finally released tourism demand has further manifested itself in the 'experience' level. A food, a revolutionary tourism route, and an emerging way of playing can all become reasons to stimulate tourism interest Ni Jia, Director of Mafengwo Content Community, said, "When these 'experiences' become new user needs, we have a granular form of content organization ranging from fine to' new gameplay '

So in the form of "new gameplay" content, Mafengwo organizes a gameplay map for global destinations through professional guide editors, excavates new ideas, opens up new routes, and achieves "guide finding people" through a "centralized" recommendation method, stimulating users' longing for the unknown, and generating more positive tourism enthusiasm.

'Returning to the World' is a new overseas gameplay map launched by Ma Feng Wo based on this insight, allowing users to structurally and efficiently access the latest and most interesting overseas tourism strategies, taking the first step towards the world; 'Lighting the World' is a spiritual connection for Chinese travelers worldwide, no matter how far they go or how long they play, they can find value identification and love in Ma Feng Wo's always cool, reliable, and loving community atmosphere A sense of belonging. This is also the reason why we will present the deep integration and linkage of the two major IPs this time Ni Jia said.

It is worth noting that in order to enhance the fun and playability of the event, the "Lighting the World" program has introduced a point mechanism. Each time it is lit and released, corresponding points can be obtained, and points can be exchanged for corresponding prizes. The first prize is equivalent to 70000 miles of two one-way overseas tickets provided by Cathay Pacific. In addition, there are practical reward mechanisms such as sports cameras to encourage everyone to return to the world and restart their journey.

It feels amazing, but at the same time, we each meet in different places at the Bee Nest. Seeing everyone lighting up in the distance gives us more power to move forward and look forward to the next world being lit up! "A Bee Nest user left her feelings on the app, resonating and anticipating travel in the process of" lighting up the world ". Perhaps this is the meaning of the Bee Nest content and community that Ni Jia mentioned.

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