What is the reason for this domestic brand?

Tech 2023-07-17 21:53:55 Source: Network

In recent years, "China-Chic Style" has risen strongly. From the renewal and upgrading of classic Chinese goods, to the rapid popularity of new consumer brands, to the vigorous development of culture and science and technology led by "China's smart manufacturing", "China-Chic" has set off an all-round emergence of Chinese self-confidence and comprehensive innovation of national culture

In recent years, "China-Chic Style" has risen strongly. From the renewal and upgrading of classic Chinese goods, to the rapid popularity of new consumer brands, to the vigorous development of culture and science and technology led by "China's smart manufacturing", "China-Chic" has set off an all-round emergence of Chinese self-confidence and comprehensive innovation of national culture.

According to the 2022 China-Chic Brand Development Bluebook issued by the Prospective Industry Research Institute, from 2011 to 2021, the search popularity of "China-Chic" as the subject word has increased by 528%, 78.5% of consumers prefer to choose Chinese brands, and the market attention of domestic brands will be three times that of "foreign products" in 2021.

On the one hand, the strong rise of China-Chic is the result of the significant improvement of the quality of domestic brands, the continuous strengthening of technical strength and the continuous improvement of after-sales service guarantee. In the household appliance industry, there is such a domestic brand. It not only promotes the improvement of the overall level of domestic appliances with its long-standing technical focus, but also is gradually growing into the "light of domestic appliances" and moving towards a broader overseas market in line with this China-Chic. It is the well-known major brand TCL.

Established in 1981, TCL initially achieved great success in the domestic market due to its color TV business, and still remains a leading enterprise in the television industry. By 2020, its TV shipment volume had firmly ranked among the top two in the world, and over 60% of its revenue came from overseas business, indicating how TCL's TV products are popular among domestic and foreign consumers. Under the dazzling halo of television's remarkable achievements, what is less well-known is that it established the brand of refrigerators and washing machines as early as 1997, and began to make efforts in the field of white goods, establishing its own "kingdom of white goods".

At that time, China's white goods industry was just starting and far from being as mature as it is today. TCL White Electric, which focuses on refrigerators and washing machines as its core business, has also been continuously accumulating and exploring with home appliance enterprises of the same period. After continuous efforts and exploration, TCL refrigerators and washing machines have also accumulated profound technology and market reputation, to the extent that TCL white electricity has gradually started to "take off" after completing the leap from quantitative to qualitative transformation.

In 2013, the foundation of the new Hefei Industrial Park was laid, which means that its white home appliance industry has ushered in a new round of upgrading; In 2016, the first wave wheel washing machine in China was launched, officially marking the beginning of China's "pollution-free laundry era", which means it has reached the forefront of industrial innovation and development; In 2022, the molecular fresh-keeping technology jointly developed with the School of Food of Jiangnan University reached the international leading level in the application of refrigerators, and won the authoritative certification of the China National Light Industry Council; In the first half of 2023, the latest ultra-thin zero embedded refrigerators, twin cabin series washing machines, and the "global pollution free system solution" were showcased at various domestic and international exhibitions, winning high recognition.

Along the way, perhaps what we have seen is the surprise TCL White Electric has brought us in its products, but what we have not seen is their persistence in technological research and development. To this day, it has obtained 15 international patent applications, 336 national invention patents, 821 utility model patents, and 341 design patents. The number of new patents added in 2021 alone has increased four times compared to 2020. For TCL White Electric, technology is the cornerstone and the core driving force for product innovation.

With a technological foundation, it is natural for products to sell well. Nowadays, TCL refrigerators and washing machine products also have very good market performance. According to the first 25 weeks of data from Zhongyikang's 2023 ultra-thin embedded refrigerator new product, TCL's ultra-thin zero embedded refrigerator T9 ranked first with sales of 30800 units, surpassing a number of well-known brands; Prior to this, a data from the first 23 weeks also showed that TCL's thin embedded refrigerators had a market share of 46.1%, which is much higher than similar products in the same industry. The duplex partition washing machine, with a high market share of 58.3%, is far ahead of other brands.

Coincidentally, TCL refrigerator washing machine products have also emerged in the overseas market with impressive performance. Originally, it had the assistance of a global layout at the group levelThere are 48 research and development centers, 32 manufacturing bases, and sales institutions spread across more than 80 countries and regions, enabling TCL's refrigerator and washing machine products to quickly cover the global market.After joining Oma Electric in 2021, TCL White Electric has become the champion of China's refrigerator export, ranking seventh in the world in terms of production and sales scale in 2022. And its footsteps have never stopped, constantly improving the global supply chain, actively building industrial layout, and demonstrating greater ambition to compete globally.

The rising "national tide fever" has brought a rare opportunity for the development of domestic brands, especially for the household appliances industry, which is closely related to the people's livelihood. Whether it can seize and keep its prosperity, it also needs the brand to make great efforts in technology research and development, product innovation and after-sales service, so as to truly bring more surprises to global consumers, and to have lasting market competitiveness. In this regard, as an industry leader, TCL Baidian may have set an example for many domestic brands, and it is using practical actions to polish the golden brand of "domestic products"!

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: What is the reason for this domestic brand