Ministry of Commerce: National online retail sales increased by 13.1% year-on-year in the first half of the year

Tech 2023-07-21 14:15:31 Source: Network

According to the Ministry of Commerce, the national online retail sales in the first half of the year reached 7.16 trillion yuan, a year-on-year increase of 13

According to the Ministry of Commerce, the national online retail sales in the first half of the year reached 7.16 trillion yuan, a year-on-year increase of 13.1%. Among them, the online retail sales of physical goods reached 6.06 trillion yuan, a year-on-year increase of 10.8%, accounting for 26.6% of the total retail sales of consumer goods in society.

Specifically, in the first half of the year, the national online retail market mainly presented the following characteristics:

One is the rapid growth in sales of some categories of goods. In the first half of the year, among the 18 types of monitored goods, 8 of them had a growth rate exceeding double digits. Among them, gold, silver, jewelry, and communication equipment increased by 33.5% and 23.3% year-on-year, respectively.

Secondly, online service consumption has shown a good growth trend. In the first half of the year, online catering sales increased by 27.9% year-on-year. The sales of online tourism products, scenic spot tickets, and online entertainment increased by 272.4% and 69.8% year-on-year, respectively, 156.6 and 50.6 percentage points faster than the first quarter.

Thirdly, online retail in various regions continues to improve. In the first half of the year, the online retail sales in the central, eastern, western, and northeastern regions increased by 16.1%, 13%, 11.5%, and 9.1% year-on-year, respectively, accelerating by 4.8, 4.4, 4.6, and 5.4 percentage points compared to the first quarter.

Fourthly, rural online retail maintains growth. In the first half of the year, the national rural online retail sales reached 1.12 trillion yuan, a year-on-year increase of 12.5%, an increase of 3.7 percentage points compared to the first quarter. Among them, the online retail sales of rural physical goods reached 1.02 trillion yuan, a year-on-year increase of 11.3%. The national online retail sales of agricultural products reached 0.27 trillion yuan, a year-on-year increase of 13.1%.

Fifth, new forms and models of e-commerce demonstrate vitality. In the first half of the year, the cumulative live streaming sales of key monitoring e-commerce platforms reached 1.27 trillion yuan, with a total of over 110 million live streaming sessions, over 70 million live streaming products, and over 2.7 million active anchors.

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