The return speed cannot keep up with the speed of grandma being scammed into buying. Expert: The platform provides aging friendly services

Tech 2023-09-17 17:49:49 Source: Network

Recently, the internet celebrity anchor "Xiucai" was banned, with millions of followers, mainly middle-aged and elderly women. Prior to this, he was reported by netizens as suspected of fraud

Recently, the internet celebrity anchor "Xiucai" was banned, with millions of followers, mainly middle-aged and elderly women. Prior to this, he was reported by netizens as suspected of fraud. After this ban, another female anchor with a similar number of fans as the "scholar", but more popular among middle-aged and elderly men, "Yixiao Qingcheng", has also been controversial.

The two of them recently set a record for a live broadcast of the "Century PK" - receiving over 20 million viewers online in 3 hours. Some netizens said that 'Yixiaojiecheng' has a 60 level fan base, which means it has spent at least 20 million yuan for this. At present, the account of 'One Smile, One City' has been discontinued.

On the left of the picture is "Laughing at the City", and on the right is "Scholar". The two had a live broadcast before.

Seeking love from thousands of miles, offering rewards with heavy money... These incredible star pursuits are happening in the internet world of middle-aged and elderly people. How to enable them to enjoy the rich and exciting internet world while safely "surfing" has become an urgent problem to be solved.

The speed of returns

Can't keep up with the speed at which my grandmother was scammed into buying

Recently, Huang Can felt a headache when her grandmother purchased a large number of "three no products" in the live broadcast room.

They made up those scripts, and every day my parents told me that there was a lot of gold at a low price for them when the ship sank. My grandmother trusted them very much

Grandma Huang Can's Purchase Record Provided by Respondents

Huang Can told China News Network that her grandmother followed several anchors with the keyword "common people's homes" in their account names on the short video platform, and purchased a large number of products under the promotion of these anchors, which cost about 5000 yuan before and after. After receiving it, she found that it was all fake gold and three no health products.

The speed of returns

Click on the accounts of some of the anchors, and their live streaming rooms are not just for direct sales, but for situational stories. The "fictional plot" logo is also displayed in the upper left corner of their page.

Live scenario scripts can be easily purchased on e-commerce platforms. Previously, some media outlets had exposed the phenomenon of some broadcasters performing bitter scenes in the live broadcast room, with online purchase prices ranging from a few yuan to several tens of yuan.Zhongxin Network purchased one of the sets for 4.9 yuan, which contains a large amount of emotional script materials. The merchant stated that there are 5000 to 6000 pieces inside, and it is recommended to adapt them appropriately according to their own situation before using them.

Screenshot of online shopping script

Host PK, fans deceived?

Buying "three no products" may also result in returns to reduce losses, but if they are induced to live stream rewards, it will be difficult for the elderly to recover their money.

In August this year, Yang Qing discovered that her father had transferred 4900 yuan to a broadcaster named "Dongfang Suona~God of War" without her knowledge.

This anchor said in the live broadcast room that he would help him with his PK, cash back to fans, privately add WeChat, and send a private message to my father to ask for a bank card number. Yang Qing told China News Agency that his father is in his 60s and usually lives with an extra person. He has been following the "Oriental Suona~God of War" for about a year and has only given him rewards.

The reason is that the anchor told the elderly that the reward money will be divided and later refunded. If the money is transferred, the person will be blacklisted and can no longer be contactedIn Yang Qing's view, this is a clear act of deception. She found the platform and the other party admitted that the anchor had induced behavior, but the fee that Ms. Yang's father had already paid could not be refunded.

After the incident, Yang Qing also reported to the police, but the police stated that this was not a criminal case and could not be executed. The platform asked me to find internet celebrities myself, but we can't even reach each other. How can I find them? "She said.

The anchor asked Yang Qing's father for a bank card number, and the interviewee provided pictures

The experience of Yang Qing's father is not an exception. In May of this year, a 62-year-old woman from Beijing, Xin, reported under her real name that "Xiucai" had used dividends as bait to scam her out of 510000 yuan through online rewards and offline dividends. Subsequently, local police sources stated that they had met with the informant to understand the situation and conducted an investigation based on the clues provided. No illegal or criminal activities were found, and the two sides reached a settlement on their own.

Experts call on the platform to provide aging friendly network services

According to data, nearly 40% of users over 41 years old and nearly 20% of users over 51 years old on short video platforms have a monthly online consumption capacity of over 2000 yuan. The middle-aged and elderly population has become internet users with considerable strength. Diversified fraud laws, difficult rights protection... How can elderly people deal with themselves in the internet world?

Lawyer Xia Hailong from Shanghai Shenlun Law Firm told China News Agency that on the one hand, the platform has the responsibility to regulate platform anchors, such as regulating anchor behavior and reviewing anchor qualifications. On the other hand, the platform should also provide aging friendly network services for elderly users, such as highlighting reminders for content related to property and personal safety. If the platform fails to fulfill relevant management obligations, it should bear some responsibility for user losses.

Liu Xiaochun, Executive Director of the Internet Rule of Law Research Center at the University of the Chinese Academy of Social Sciences, believes that in the internet world, the elderly are a more vulnerable group. Their information acquisition and judgment skills are relatively inexperienced in the internet age, making them susceptible to being induced by criminals and causing property damage

Liu Xiaochun suggests that,The platform should establish corresponding algorithm models targeting the characteristics of middle-aged and elderly users, and provide system prompts and content flow restrictions when inappropriate content appears.For example, referring to the idea of protecting minors online and applying it to the protection of the elderly, "she said.

(Huang Can and Yang Qing are pseudonyms in the text)

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